6 marketing strategies that work well on the Internet and in physical stores, with 18 real cases included!

Without further ado, let’s get straight to the point. Each strategy is accompanied by some real-life examples.

1. Free Strategy

Free has a huge impact on user behavior and is a commonly used business model for many companies. There is a saying: Profitability starts from not making money, and experience makes free value-added. The free services here refer to basic services, and other value-added services are charged.

A word of caution here: if marketing is flirting, then sales is sex. When implementing the "free strategy" to bring in a large number of accurate users, you must pay attention to whether your sales ability is up to standard. If you don't have a relationship with the customer, flirting is useless!

The "free strategy" is actually "profit point transfer". Others make money with this, but you give it away to others. It will definitely be effective.

Example:

1. Restaurants: When selling fast food, you can give away free drinks, tea or appetizers, which will definitely give customers a good feeling, especially in summer.
2. Car beauty or repair shop: Reduce the cost of car washing. If you have a certain level of financial strength, you can wash your customers’ cars for free! Under the premise of ensuring service, more and more customers will come to the store and their information will be recorded. The longer he stays in your store, the more opportunities you have to provide secondary sales and value-added services. It’s a good way to promote the brand.
3. Gym: Try it for free for a month or get in for free, but if you don’t stick with it you’ll have to pay. It is beneficial for customers to improve their restraint and endurance fitness. It can be promoted as a regular activity.

There are so many free things like this: free computer repair, free design drawings, free condoms, free facial masks, etc. The ultimate goal is to let customers spend time and energy (they don’t spend money, but they have spent emotionally, and in fact there is a certain cost for customers) to experience your product. It is easy to make secondary sales based on a certain emotional foundation!

If only the house were free, I would be willing to work like a slave for the real estate boss.

2. Friends’ Recognition

I wonder if you have ever had this experience: I want to buy a mobile phone, and I will ask friends who have bought mobile phones or are more professional to give me advice. The transaction rate of stores recommended by friends will be much higher. Therefore, starting operations with friends will achieve twice the result with half the effort, and many companies will have similar strategies.

Example:

1. Food stores: When you shop in our store, take a photo of the food and share it on your Moments + a sentence (including the store name), you can get XX discount. I believe that many mobile phone users are willing to do this, especially the young people who disinfect their mobile phones before every meal. A sample essay can be provided: Haha, I’m in XXX, the cucumbers and eggplants here are delicious…
2. Hotels, guesthouses and western restaurants: Leave the contact information of friends in the consumer's address book and let them know that you will not harass them. However, when your friends come to consume in our store, there will be certain discounts, and you can also get some discounts (which can be money or gifts). This has not been done. If you have the conditions, you can try it.
3. Car detailing or repair shop: If you refer a friend, you can enjoy XXX for free. You can plan the specific copy yourself, I'm just giving you a brief introduction here.

Common ones include WeChat sharing, Renren invitation, inviting friends to develop downlines, etc.

By offering some benefits, you can get customers to actively recommend your product to their friends. This will not only help you obtain accurate users but also increase the conversion rate. This is one of the reasons why many companies pay attention to old customers. One satisfied customer will tell 10 friends around you about your company, especially women, haha~

I won’t say more. My friend said the girls at XX bathhouse are pretty good and asked me to go over and try it out.

3. Scarcity Strategy

Now a large number of websites or companies are using this strategy, generally based on three points: limited quantity, limited time, and creating a tense atmosphere.

If you use tricks too much, they will become boring, just like every man praises a beautiful woman when he meets her. She will definitely be annoyed. Consumers are not stupid. Even if many companies use this trick, it is not very effective.

How to better use this strategy?

1. Have high-quality, single-channel products. For example, technology communities and mid-to-high-end handmade products.
2. Invitation-based and membership-based. Many websites will use this strategy in the early stages of their launch. By taking advantage of the scarcity principle, they will launch internal testing and only allow some mid- to high-end users to participate.

Example:

1. Technology vertical community: Get 1,000 precise users through an invitation system, and provide good services to these users, which can generate considerable reputation.
2. H porn website, you can only enter by invitation... The more I can't enter, the more I want to enter!
3. Mouhu: The invitation system not only attracts attention, but also creates a high-quality real-person question-and-answer community.

It can be combined with the second and third steps at the same time to achieve twice the result with half the effort. Setting high prices is also a good method. If you run a hotel and there is also a hotel next to it, you can raise the price (guaranteeing the service and environment, and adding other free services).

The store downstairs said that the beer was going to be limited, so I panicked and bought a whole box at once.

4. Build popularity strategy (create momentum).

This is a common method used by many social , e-commerce and new product launches. For example, how many fans I have, how many units of my product I have sold, and how many major technology websites have reported on my product. When everyone saw it, they were like, wow, this is incredible, so many people are paying attention to it and buying it, I want to go too.

Example:

1. I remember that there was a young man who made 100,000 yuan a day by sharing the Taobao shopping guide. In the early stage, he operated this strategy and increased the number of downloads. When others saw it, they agreed with it unconsciously and downloaded it as well.
2. A product from Jinhua: It is said that the taste is not very good, but this strategy was also used in the early stage. A large number of people were hired to create a hot atmosphere. No matter whether it was good or bad, everyone went to buy it, and it worked every time.
3. Community websites: A friend of mine increased user registrations and activity by nearly 10 times using this strategy alone. First, a large number of pseudo-original and controversial posts were published, and then promoted through common methods, with good traffic-generating effects.
4. WeChat sales posting or recruiting agents: This is most common in the circle of friends. Through a large number of customer testimonials, you can gain the trust of other customers and get them to participate in purchasing. If you have two mobile phones, you can also operate it, O(∩_∩)O~

There are many examples, the main thing is that everyone should grasp one of them, promote it vigorously, and do it to the extreme.

5. Celebrity strategy.

The platform that has used this strategy very well is probably Weibo, which not only meets the needs of celebrities (popularity, millions of fans), but also attracts a large number of users. Many vertical websites also use this strategy, such as the lawyer website and the medical website. They build authority by introducing experts and increase interactivity and originality.

Example:

1. Some people say that I don’t have the resources, so this method doesn’t work? Then you can associate with celebrities, but use them to hype yourself up in moderation. For example: XXX website plans to invite a certain expert to endorse this website.
2. Celebrities have always been the focus of the masses. By challenging celebrities, we can create an effect and attract the attention of the masses and the media. For example, if a celebrity publishes an article, you should just contradict him and go against him.

If you have the conditions, invite celebrities. If you don’t have the conditions, create them and try to establish some relationship with them.

Everyone is welcome to use my name.

6. Imitation strategy.

This is not asking you to blindly imitate, but to innovate through imitation. Whatever your competitors do, you should copy their methods. In a word, it’s never wrong to follow the big guys, and your success rate will at least increase by half!

Example:

1. If you want to open a restaurant: OK, visit a large number of stores in the same industry, imitate the process, imitate the decoration, etc. If a competitor expresses its intention to condemn you, you can rest assured that it is also imitating others.
2. WeChat Marketing : You want to sell goods on WeChat, right? OK, add a lot of WeChat merchants. They have ready-made sales copywriting, and you can imitate and modify it to make it your own.
3. Develop products: Learn from a large number of products and find out their shortcomings and advantages, and apply this strategy to your own products.

I hope that everyone can use the above strategies to the fullest extent in the process of operating or developing products, and that good results can be achieved. The various promotion or operation methods currently circulating on the Internet can still be implemented. If they don’t work, please reflect on whether you have achieved what no one else can do.

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