November PR calendar, you deserve to collect it!

October, a month of long holidays and busyness, is finally passing, and the equally busy November is about to come!

The weather is getting colder, Mei Xiaohua urges everyone to wear long johns!

However, we can take a break in October, but not only will there be no holidays in November, there are still many hot spots!

For this purpose, Mei Xiaohua compiled a PR calendar for November, identifying several hot topics that are most worth following, as well as corresponding hot strategies to leverage the momentum. It’s worth collecting!

Image source: Meihua.com MICE

Double Eleven

Keywords : discounts, Taobao , singles

It’s another shopping spree. Are advertisers ready to spend money? In such a festival where everyone spends money, brands cannot miss out on taking advantage of the situation! How to take advantage of the hottest marketing event in November?

Trick 1: On Double Eleven, brand owners can launch H5, posters and TVC related to Double Eleven one month in advance. The advertising content should clearly state the discount extent, product types, etc.

Trick 2: On Double Eleven, many people will spend a lot of money and stock up on New Year's goods in advance, buying almost all kinds of products. Offline merchants can offer big promotions and discounts, shopping apps can also list related venue discounts and promote them vigorously, and advertise through multiple channels .

Routine three: Joke makers can start with the following points: "It's another shopping spree, are you still single? 》《What’s your shopping list for Double Eleven this year? "etc.

Routine 4: New media editors can compile some posters, H5 and advertising TVCs that brands leverage, jokes from comedians, as well as the fancy actions taken by major e-commerce platforms this year to promote Double Eleven, and national shopping data after Double Eleven, and combine them into a manuscript.

Mei Xiaohua has a poster that took advantage of last year’s Double 11, let’s take a look at it!

"These Double 11 promotional copywriting have emptied my wallet!" 》

Ma Huateng founded Tencent

Keywords: Ma Huateng, Tencent, QQ

On November 11, 1998, Ma Huateng and his classmate Zhang Zhidong officially registered "Shenzhen Tencent Computer Systems Co., Ltd." in Shenzhen, Guangdong Province. Later, Xu Chenye, Chen Yidan and Zeng Liqing joined one after another. In February of the following year, the epoch-making QQ came into being. What should marketers do to take advantage of this hot topic?

Routine 1: Joke makers can start with the following points: "Do you still remember what your original QQ name was?", "Those years, our QQ names and signatures were blinding", etc.

Routine 2: New media editors can compile some poster copywriting, H5, etc. that brands leverage, jokes from comedians, and Ma Huateng’s actions in recent years, and integrate them into manuscripts.

Thanksgiving Day

Keywords: Thanksgiving, discounts and promotions, food

November 23rd is Thanksgiving. Although Thanksgiving is a Western holiday, with the integration of cultures, this Western holiday has gradually become popular in China. Many brands have regarded Thanksgiving as an important marketing node in November. We can start with the following points for this hot topic:

Trick 1: Brand owners launch H5, posters and TVCs related to Thanksgiving. The content of the advertisement can be more sensational or directly state the discounts.

Mei Xiaohua has a collection of creative ideas from last year’s Thanksgiving, everyone can take a look at it!

"Five Thanksgiving Brand Marketing Tricks, More Than Just Saying Thank You"

Trick 2: Thanksgiving in the West is a holiday for enjoying food. In China, food-related brand owners can take this opportunity to launch a wave of promotional offers.

Trick three: New media editors can compile some posters that leverage the brand’s influence and combine them into a draft.

Mei Xiaohua has a Thanksgiving poster here, let’s take a look at it!

"#Thanksgiving# Brand confession, whose is the most touching? 》

Black Friday

Keywords: shopping, discount promotion

The day after Thanksgiving is Black Friday, which will be on November 24 this year. American shopping malls will launch a large number of discounts and promotions, which can be regarded as a large-scale promotion before Christmas .

In China, many e-commerce platforms have also begun to take advantage of this opportunity to launch discount promotions. We can start with the following points for this hot topic:

Trick 1: Brand owners launch H5 and posters related to Black Friday, and the advertising content directly describes the discounts.

Trick 2: Black Friday in the West is a holiday for big sales in shopping malls. In China, relevant e-commerce platforms can launch promotional activities online, and offline merchants can also take this opportunity to promote sales.

Let’s take a look at the promotional posters for Black 5 abroad. The discounts are amazing!

Black Friday is coming: Will the 54-year-old "Overseas Double 11" be a new opportunity for domestic e-commerce?

Routine three: New media editors can compile some posters that leverage the brand’s momentum, H5, discount promotions from major e-commerce platforms, etc., and combine them into a draft.

Beginning of Winter, Light Snow, Cold Clothes Festival

Keywords: poster, warm clothing, discount promotion

There are three festivals in November to remind us that winter is coming: Beginning of Winter, Light Snow, and Cold Clothes Festival. When these three festivals come, we can really wear autumn clothes and autumn trousers. At these marketing nodes, we can:

Trick 1: Brand owners launch H5 and posters related to the Beginning of Winter, Light Snow, and Cold Clothes Festival, mainly to indicate that winter is coming and people should keep warm.

Trick 2: Because these three marketing nodes will remind us that winter is coming and we should wear thick clothes, Mei Xiaohua thinks that relevant e-commerce platforms can launch discount activities for autumn clothes, autumn pants, cotton-padded jackets and down jackets, and offline merchants can also take this opportunity to promote sales.

After enduring November, December is coming again, and the task is still not easy!

Still full of hot spots! Cry bitterly.

December marketing node reminder, the editor is here!