Things about the first releases on the three major channels of BAT, see how the three major first releases are completed in one go!

For small and medium-sized companies, the first release on the app market is definitely an important promotional resource that cannot be ignored. The reason is simple: it is free and has huge traffic. Different application markets have different requirements for first release, but they are basically the same. Here I would like to share with you some of my experiences in first release. I have only been working in the channel business for a short time, so I cannot say I am an experienced person, but this is just a suggestion.

The application market's first-launch area and banner position are always occupied by applications. You can take a look at what applications they are, the strength of their development team, application interaction, download records, etc., and combine them with the evaluation factors mentioned in the corresponding market's first-launch help document, and you can basically get a clear direction for your efforts in high-quality first-launch recommendation positions.

I cannot guarantee that you will definitely get a high-quality recommendation position for the first release, but it is definitely possible for an application from a small startup to get a high-quality recommendation position for the first release.

The requirements for the first release of version updates in the major markets are basically the same, which are nothing more than the addition of major functions, a complete UI revision, etc., so the wording of the application materials is very important. Of course, you can't tell lies. Honesty is more important.

A few points worth noting:

1. For App Store, the first three months of first-run applications are all considered brand new first-run applications, and the number of downloads is not the main evaluation factor. This is an opportunity, so the iteration speed is very important;

2. 360 provides greater support to new and small companies. It is easier to apply for a brand new initial public offering, and the volume it brings is also considerable. Basically, as long as you submit your application in accordance with the requirements of the official documents, you will be recommended. Of course, different recommendations will be given based on software quality and other factors. However, the number of downloads on the new release day will be used as the basis for evaluating the first release of the version update.

It is worth considering when to use this opportunity. The test version of my shopping notes got his banner first recommendation position, but now I think it was a waste of opportunity.

It is not difficult to apply for the first release here, and the review is the fastest. You can apply in the background 3-5 days in advance. You can only release it once within 15 days, and the recommended time for the first release is 24-48 hours. The splash screen page of the application needs to be marked;

Brand new first release: Creativity, new version features, functional characteristics, product interaction, interface UI, adaptability and other aspects will be reviewed and evaluated, and the first release time and position will be allocated based on the review results. The first release of the version update will include download volume as a reference factor

It is a backend application, and can only be booked for the first release within the next 5 days and 15 days. The staff will complete the review within 2 working days. It can only be released once within 15 days. When I applied for my shopping notes, it seemed that I got a reply and approval in one day, and only text information was submitted as application materials, so writing skills are very important.

First evaluation point

Special note: After the application is successful, when uploading the first release package, be sure to upload it through the "Upload first release package" entrance instead of the "Daily version update" entrance, otherwise it will cause the first release to fail.

Maybe due to the merger of 91, Android and Baidu Assistant, the first release system is still in the testing stage, so the first release permission is only open to some accounts. You need to apply for the first release permission by writing an email. The prerequisite is that the software has passed the official version certification and is launched on the Baidu market. The business contact email address is: [email protected]. This is also Baidu's customer service email address. Generally, inquiries or applications can be responded to quickly.

Special note: The first release permission application email must include application name: package name: developer account: Baidu online link and other information.

The review will be completed within 5 working days. If it exceeds 5 working days, or there is cooperation such as first release, you can write an email to Baidu customer service to urge the review and provide the application name, package name and id.

4. Other first releases

Wandoujia currently does not provide first-release services, but it does provide promotion services such as event cooperation;

Huawei, OPPO, and Lenovo's application markets also have first releases, which mainly require backend applications; Xiaomi, Meizu, and China Mobile's first release services require email applications.

For specific rules, please refer to the relevant first release documents (there are many such documents officially released). It is particularly worth mentioning that the traffic brought by China Mobile is very considerable. The certification application steps are much more cumbersome than other application markets. However, considering the huge traffic it brings, it is still worth a try.