What should I do if the Douyin Blue V certification fails? Teach you how to pass the review quickly!

Whether you use TikTok or not, you must have noticed its popularity. From the crowds of people taking photos everywhere at tourist attractions to the crowds listening to TikTok music out loud, it can be said that TikTok has quickly emerged as a new lifestyle, and in addition to young people, there is no shortage of users of all ages.

The first step for enterprises to use Douyin for marketing is to pass the Blue V certification . Let’s take a look at how to authenticate the Douyin corporate account:

1. What are the benefits of certifying corporate Douyin?

Direct benefits: In addition to unique nickname protection, designated video pinning, and unlocking 60s long videos, you can also add direct conversion tools such as contact numbers, external link jumps, homepage tabs, form submissions, product pages, and store claims. For users, there are also practical functions such as automatic reply to private messages, label classification, and comment optimization and pinning.

Indirect support: After enterprise certification, it is not only conducive to shaping and protecting the brand image and directing online and offline traffic, but also to obtaining background big data support. By analyzing video and user data, it is convenient to optimize the operation direction, thereby accurately understanding user needs and improving marketing conversion rates.

2. How to authenticate corporate Douyin?

First, you can find the enterprise certification page in the Douyin APP, fill in the account information according to the official requirements, submit for review and wait for the official to contact you, but the time is difficult to guarantee, so Douyin also provides other certification methods:

Log in to the Douyin official website, select enterprise certification, fill in the information according to the specifications, and submit it for review. It should be noted that this certification method will charge a fee of 600 yuan/year, which will not be refunded if the review fails. Any information filled in that does not comply with the regulations may lead to the rejection of certification. The certification fee will be wasted if you are not careful, which is very uneconomical.

Therefore, third-party certification services came into being. The same certification fee is different in that they will provide detailed consultation and guidance to ensure that the certification information is filled out without detours, minimize the chance of failure, and help companies take the first step in Douyin marketing. You will generally receive the review results within two days.

3. How to operate corporate TikTok

In addition to the basic routines of "riding on the hot spots", "cooperating with internet celebrities" and "imitating masters", Douyin operators also need to shape the corporate positioning and personality through short videos. Specific operations need to be customized according to the business, and the most important thing is to mobilize users to participate.

In addition, users will naturally dislike advertisements, so you need to spend time improving the creativity or interestingness of the content, deeply embed promotional content, avoid adding advertisements to every video, learn to cultivate users, and "play the long game to catch the big fish."

Companies will inevitably take many detours if they start from scratch to explore Douyin marketing, but corporate certification can set the starting point higher and get one step ahead of competitors.