I have a P2P platform promotion secret book worth millions. Would you mind sharing it with me?
| 1. Secret of magic skill: one pain point + three stages + three types of talents 1. Warm reminder: If you want to practice this skill, you must pass three levels first. What do you think about P2P promotion ? (1) Becoming famous through a hype? An advertisement hits? A creative turnaround? At this stage, you are still a novice and a layman, so don't be obsessed with the formulas to avoid getting obsessed. It is best to read the operating details in this article carefully first. (2) Is SEM the core? Is CPS the root? Is brand the key? At this stage, you have made some achievements, but they are not systematic. Please remember the mantras and think carefully, and you will be able to gain magical power in the near future. (3) Is promotion a system? Product is king? Talent is the foundation? The Tao that can be told is not the eternal Tao? Master, please accept my greetings. I have finally found a master to learn from. 2. Mantra: One pain point: The biggest pain point for P2P users is security and trust. Three promotion stages: The core of promotion should be based on security and trust. From the establishment of the platform, it roughly goes through: start-up stage, rapid development stage, and industry leader stage. Three types of talents: People are the foundation of promotion. During the start-up phase, talents with experience in P2P promotion have the highest cost-effectiveness; during the rapid development phase, talents with mature experience in Internet operations have the highest cost-effectiveness; during the industry leading phase, talents with rich experience in Internet management have the highest cost-effectiveness. 2. Secrets of the Magic Skills: 1. The key to achieving great results with just a little effort: security + start-up phase + P2P promotion talents who have spent millions of dollars 1. Breakdown of moves ! Mantra! Mantra! Have you forgotten our mantra so quickly? What is the pain point? What stage of security and trust ? What kind of talents are needed in the start-up phase ? It’s nonsense to spend millions on P2P promotion ! nonsense! nonsense! What you said is nonsense. I also know that customers are most worried about safety! ! The company has just been established, with no transaction volume, no user base, no popularity, no channels, and no resources. How can I make others believe in it? ! There are also P2P promotion talents who have spent millions. That’s even more ridiculous. How many people in the P2P industry have spent so much money? Can he be interested in our new company if he can spend so much money? Where can I find it! ah! ah! Ha ha ha ha! Starting a business is a life-or-death matter. Only by solving problems that others cannot solve can you crawl out of the pile of death. The same is true for promotion. Who is most likely to trust you? Relatives, friends, classmates, and employees. As a result, countless such scenarios occurred. Hu Zi, it’s me. How are you doing recently? I'm currently working in Internet finance, and the returns are quite high. Would you like to invest some money to try it out? Pyramid scheme? Oops, it’s not a pyramid scheme, it’s P2P. P2P is… After a round of phone calls, it was no problem for each person to raise hundreds of thousands of dollars in investment. One month later Hu Zi, it’s me again. How’s your investment going recently? I see that you are investing in net value stocks, so the returns are very low. You should enable automatic bidding, which will increase your returns by 40%, enough to buy an iPhone 6 in a month. There is a lot of knowledge involved in investing in P2P... After one round of service maintenance, it will be no problem for each person to triple their new investment amount. Three months later Hu Zi, or me, what do you think? The investment is not bad, the money you earn is enough to buy a car. The investment path my brother suggested to you is good, the return is very high. If any relatives or friends want to invest, you can come and try it first. We have a new reward method. You can earn 250 yuan + 1% of the other person’s investment amount by recommending one person. If you bring in a rich guy, you can earn an extra car. After one round of recommendations, one Tiger can bring three "Tigers". 2. The logic behind and practical cases (1) The logic behind P2P The biggest pain point is security and trust. People who are most likely to trust you are relatives, friends, employees, etc. Years of interaction have made the cost of trust very low, and mutual familiarity makes the delivery of advertising information extremely accurate. Promoting these people first is the lowest cost and highest return approach. Users represented by this group of people constitute the company's seed users. At this stage, promotion should focus on maintaining seed users, putting themselves in their shoes to solve their problems, and first establishing word-of-mouth among seed users. Poor service for seed users indicates that the foundation is extremely unreliable. If you promote it rashly at this time, you will pay dozens of times the price. (2) Practical Examples (a) Failure Examples: Some newly established P2P companies listened to various experts saying that the Internet requires burning money, and only by burning money can they go to the capital market for financing, so they burned subway advertisements, TV advertisements, and online advertisements. In the end, the users’ complaints and abuse caused the team to collapse and had a very bad impact on the company’s brand. After spending all the money, I didn’t know how to start with customer maintenance and data analysis. I spent several million and finally learned a lesson. Reflection: If your relatives and friends don’t believe you, how can people who have just glanced at your advertisement believe you? Measures: Finding someone with experience in P2P promotion will save you millions in promotion fees. If you give him one tenth of the money, he would be secretly happy. Consequences: If you don’t solve the problem from the root, there will be bigger pits waiting for you to fall into. (b) Successful cases: Guocheng Finance’s internal employees invested tens of millions, and employee recommended investments amounted to tens of millions more. Guocheng Finance has never forced its employees to invest, nor has it provided any guidance, but all internal funds and operations are transparent, and employees will privately discuss and evaluate business processes and security levels. After a period of understanding and recognition of the company, employees will gradually increase their investment amounts. With the investment of employees, employees will care more about the company. They care more about the company's safety than investors do. Once employees have sufficient understanding of the business and risk control, they will gradually recommend relatives and friends to invest. Reflection: If the boss doesn’t dare to ask relatives and friends to invest, then the employees will run away quickly. If internal employees don’t dare to invest, then no matter how much money is spent on promotion, it will be in vain. Measures: Good products are the basis of promotion. Don’t think about promotion in the early stage. Make good products first. Products with low risks and high returns will naturally attract seed users. Okay, the explanation of the tactics for the entrepreneurial stage has ended. I wonder if you understand it? What? The main tactic is to call relatives to engage in pyramid selling? Damn it! Depend on! ! Depend on! ! ! Memorize our formula again! ! We are a high-end Internet finance company. How can we pretend to be high-end by relying on making phone calls for pyramid schemes? ? ? I guess many people still don’t understand, so let me explain: (3) The connotation of the moves (the above picture is the connotation picture, please look closely) The core of the Internet is the product. P2P mainly includes financial products and Internet products. First focus on the product, put your own product on the market for comparison, let the seed users complain and see if your ideas are raping the real situation of the market. Users' complaints should be accepted without reason. If the user says that your rules are complicated, it tells you that he has a bad experience. You should not ask him: "What is complicated? Take a closer look." Users simply don’t have the patience to listen to your nonsense. When you think this, they have already gone to another company that doesn’t require them to read the rules carefully. This is the cruelty of the Internet. Your product must be really good. Even if it is not all good, it must impress users in some aspects. Otherwise, the cost of users abandoning you is zero, and you will lose the users you have accumulated with great effort in minutes. Some bosses who are transforming from traditional finance still do not feel the importance of Internet products, because P2P investment now focuses more on the security and returns of financial products, and the Internet experience has little impact. However, as the scale of P2P continues to expand, the returns further decrease, and the underlying asset packaging becomes deeper and deeper, the experience and innovation of Internet products will become increasingly important. This is the general trend. Entrepreneurs need to be able to see the big picture from some subtle changes and make early arrangements. Otherwise, they will always have to follow behind others and eat leftovers. Financial products are the lifeline and are mostly managed by the boss himself. I am not an expert on how to make good financial products, so I won’t talk nonsense anymore. But you must never use the thinking of financial risk control to do Internet finance. Sooner or later you will be eliminated by the Internet. This is also the general trend. User thinking and product thinking are the core of Internet promotion. Only with this foundation can the next step of promotion be achieved. Otherwise it would be missing the point. After the product and user services are completed, the next step is to connect to CPS, ETF and search engine information optimization, etc. CPS charges service fees based on the amount of investment. For new companies, it has lower risks and lower costs, making it a cost-effective channel. The better ones on the market include Touzijia, Yima, etc. ETF is the secondary market of P2P, which is equivalent to directly selling debt claims to these funds. When the investment amount is small at the beginning, you can connect to these funds to boost popularity. The better ones on the market include Fireball, Rice Bag Plan, etc. Search engine information optimization: When new users search for your brand words, you should show them good information. Create Baidu Knows and Haosou Q&A for your own brand words, and initially build up the library, encyclopedia, and forum. Cover the homepage with brand articles and public relations manuscripts. The initial construction of SEO also needs to be carried out. There are many more, so I won’t list them all. Otherwise I won’t be able to finish till tomorrow, so let me introduce the ultimate move. (4) The ultimate solution to solve the problem once and for all is talent. Specifically, we need to find someone who has worked in P2P promotion, has more than one year of experience, and has personally spent millions of dollars on promotion fees. Finding such talents is equivalent to having the experience of spending millions of dollars on promotion fees. There are countless pitfalls and you don’t have to fall into them again. Don’t be afraid that such talents are expensive. How expensive can they be? One of his suggestions may help you save hundreds of thousands. Investing money in talents is the most cost-effective way of promotion. Don't complain that it's difficult to recruit or employ people. There is no corner that cannot be dug. First count these talents one by one, and think about how many of them can have a deep conversation, and invite them out one by one to have a chat. He will set the salary, and can ask for 20,000 to 30,000, which will scare him to death. Hahahaha, if he doesn't go with 30,000, I will go, haha. For bosses, it’s not that they can’t afford to pay wages, but that they don’t know what they want to do and don’t know what kind of people to hire. Only when the boss himself has thought through the logic behind these problems and has a clear strategy, can he find talents, build a team and start real promotion. Otherwise, he will just be following the trend and burning money, treating the symptoms instead of the root cause, and end up dying in the competition with soaring customer acquisition costs. Although these problems are not problems with the promotion itself, they are fundamental problems of the promotion. If the boss’s ideas are not clear, the promotion will fail sooner or later. Come come come! ! Let’s recite our formula again. What is the pain point? What stage of security and trust ? What kind of talents are needed in the start-up phase ? Millions of P2P Promotion Talents After this explanation, do you have some preliminary understanding? Safety and trust! You should start promoting among the people who trust you the most. Promotion is not a pyramid scheme; it is about truly serving them. Start-up phase! We need to serve seed users well, work hard on products, integrate the team, and build word of mouth. Promote talents! Finding good talents is the best way to promote products. The fundamental problem behind this is that the boss has a poor mindset. I will stop here to explain the moves of using only a little force to achieve a great result. I am so tired and there is still a lot of things to do. We will discuss the next two major moves later when we have time. (II) Tathagata Palm Mantra: Security + Rapid Development Stage + Internet Talents with Mature Operation Experience (III) Tao Can Be Spoken, Not the Tao Mantra: Security + Industry Leader Stage + Talents with Management Experience in Large Internet Companies |
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