WeChat operation: 20 self-media platforms that self-media people must know

Dingdian started out as a channel developer, so it was born with the genes for promotion and the ideas for channel promotion . What are our channels? Baidu Knows, Baidu News, Baidu Tieba, Baidu Encyclopedia, Sohu Self-Media, Baidu Baike, Everyone is a Product Manager , etc. Wherever our users are, that is my channel. So we prepared to enter various self-media platforms from the beginning. Up to now, Sohu self-media and Baidu Baike are our publishing channels. Through these channels, we not only bring in the brand, but also a lot of traffic.

Today I have listed the self-media platforms that I know of, hoping that it will be helpful for your WeChat operations .

1. WeChat public platform

This is the most important channel among the top ones, and it also has the largest number of users, and is the core of the top ones. WeChat public platform ? It seems that there is nothing much to say. Everyone knows that if you are involved in self-media now, you are really embarrassed to say that you are involved in self-media. The carrier is the WeChat mobile client, which has a massive number of users and excellent marketing effects. Its public platform is currently the hottest. But the number of people opening WeChat has been very low recently, so we need some real content .

Address: http://mp.weixin.qq.com/
2. MiLiao Subscription Publishing Platform

I haven't done this top yet, I don't know if I can try it. VIP account subscription and publishing platform. Currently, MiTalk has 270 million registered users, and VIP accounts are invitation-based.

Address: http://vip.miliao.com/

3. Sohu News Self-media Platform

It can be said that this is the best channel for top websites. It can directly bring in traffic and is easier to pass the review. It is said that Sohu News client has the most installed base (but no one seems to take it seriously). Its self-media platform is also very powerful, with a simple background and convenient publishing. It is easy for Guo Yaotian to get his articles approved when he publishes them on this platform. As for traffic, it’s okay. Some articles will have thousands of views, but remember, don’t be greedy for advertising.

Address: http://mp.sohu.com/

4. NetEase News Media Open Platform

The articles you publish will appear in the NetEase News mobile client, and NetEase News is an APP that I must install. The editors in it are very good at stirring up trouble. A lot of useful information can be shared on it, it is a good platform. This has not been done yet, because it seems that people from NetEase have never contacted us, and we don’t have any connections.

Address: http://open.m.163.com/

5. NetEase Cloud Reading Open Platform

My application has not been approved yet, but I strongly urge everyone to apply for this platform. Cloud Reading crawls the RSS source of the website, so you don’t have to worry about updating the content. If you have a website, you can directly output the RSS to Cloud Reading. This has not been done yet, because it seems that people from NetEase have never contacted us, and we don’t have any connections.

Address: http://open.yuedu.163.com/

6. 360 self-media platform

360 self-media platform was launched earlier than WeChat search, but it seems to be in a downturn. Now you can open the self-media page, but the application page is also closed. I couldn’t apply when I applied. I don’t know whether it will be developed in the future. I haven't heard of it, I can try it later.

Address: http://wemedia.so.com/

7. Baidu Baike self-media platform

We have done this, but we don’t know how effective it is yet. However, after all, it is Baidu, so it is okay to use it for endorsement. In the past, the application process for Baidu Baike was very strict. You were required to reach a very high level and the review was also very strict. Now it is open for application. As long as you like to write, you can apply for Baidu Baike. It is still a good platform. If you write well, it is awesome to get recommended on the homepage.

Address: http://baijia.baidu.com/

8. Toutiao Media Platform

We were invited, which was quite prestigious, but we found that it didn’t bring any results, so we didn’t pay much attention to it afterwards. It is not easy to apply to Toutiao, and articles are manually reviewed and published slowly, but the data is particularly impressive. Some interesting articles can often reach hundreds of thousands of reads and thousands of collections. One article I published had 10,000 collections in one day.

Application details:

1. Provide valid links to original articles so that Toutiao can check their quality

2. The number of articles should not be too small and must be recent original articles

3. The content of the article must focus on one point at a time and be written in a targeted manner

4. The articles provided should not be reprinted too much, and it is best not to reprint them at all

5. The content of the article cannot be scattered. Today you write about one thing, tomorrow you write about another thing.

6. The content of the article needs to be relevant to the positioning of the headline account

7. No obvious marketing or promotional activities should be involved

8. The content cannot be too empty, it needs to be readable

9. Remember to provide a link to the article that can be opened on a PC, otherwise it will be returned. For example, the historical article query of a WeChat public account cannot be opened on a PC.

10. The ID photo must meet the requirements. You must upload a standardized ID photo according to the example requirements, and the ID information must be clearly visible.

Address: http://mp.toutiao.com/

IX. Weitao Public Platform

I don’t know, I didn’t do it. Those who registered for Weitao early can get official recommendation. It is a bit late now, but it is very suitable for Taobao sellers and Taobao customers to register and use. Log in to the backend with a Taobao ID. The account operator of this information flow will come from Taobao merchants, media organizations, or opinion leaders from a certain consumer field. I haven’t used Taobao for a long time, and I haven’t applied for Weitao. I will test the application today to see if it can be approved.

Address: http://we.taobao.com/

10. Sina Weibo Fan Service Platform
I don’t know, there’s no point in doing it. For Sina public accounts, click My Homepage – Management to find this function, only for +V users. I have also registered, and all information is sent in the form of private messages. The information reach rate is high.

Address: http://weibo.com

11. Yixin Public Platform

I don’t know, I didn’t do it. After the WeChat public platform came out, all platforms had a public platform with similar functions. For YiXin, it is actually quite difficult to gather an audience, mainly because there are too many marketers and relatively few real users. "YiXin" launched by NetEase and China Telecom not only has most of the functions of WeChat, but the biggest difference between YiXin and WeChat is that YiXin can send text messages to users. Now YiXin has many good functions, such as asking questions and sharing photos. Especially the carpooling function is the best experience I have had so far. Everyone wants a romantic encounter, and you can still have such encounters, but there are still not many people playing the game.

Address: https://plus.yixin.im/login

12. Communication with Public Accounts

I don't know if it has been done, and I guess many people don't know about the existence of such a platform. When Jack Ma promoted it, he also stipulated that employees must add a certain number of people every day. In fact, it is really like hitting a stone with an egg when it collides with WeChat. Those who want to play can try it. Maybe you have a different way of playing. But what cannot be underestimated is the new version of Alipay under Jack Ma. If Alipay launches a function like Moments, it should be called Shopping Circle. Then WeChat and Alipay are really interesting.

Address: https://pp.laiwang.com/

13. Yidianzixun

It feels similar to Toutiao. This platform is a bit like Toutiao. We need to apply for it, and the application process is very strict and manually reviewed. However, the traffic is not as large as Toutiao, but it is much larger than platforms such as Laiwang and Yixin.

Address: http://www.yidianzixun.com

14. Jianshu

You can try it. What can I say about this platform? You can publish articles without applying, but you need to register. The boss is very enthusiastic and will post for you. Anyway, the platform is good and there is a reward function. If you don’t have original articles, you can start applying here. This is a good place.

Address: http://www.jianshu.com/

15. Blue Whale TMT

You can try it later. It is very troublesome to apply for this platform. You need to be invited or send a private message on Sina Weibo. I have not applied. If you are interested, you can go and have a look. It is mainly a source of news for the TMT industry.

Address: http://www.lanjingtmt.com

16. Fetion Public Platform

You can try it later. The cool thing is that it can also be pushed to mobile phones in the form of text messages, which is an advantage, but it doesn’t feel very good. 1. The public platform launched by China Mobile has very troublesome authentication, and requires filling out forms, submitting business licenses, and affixing official seals, etc.

Address: http://gz.feixin.10086.cn/

17. Sutu.com

This must be applied for. This website is an authoritative online media platform. The application is also very strict. Your article must be in-depth, otherwise it will not be passed. You can take the test.

Address: http://www.sootoo.com

18. Fresh Fruit

I don't know. What we are creating is to pay attention to the things that people you like are interested in. It is also a platform for self-media. The application has been approved, but I haven't done any serious research yet. If you are interested, you can go and study it.

Address: http://xianguo.com/

19. Paidai.com

You can try it. This platform opens a column every day, but the reading on it, especially the articles on e-commerce , micro-commerce, and Taobao are no worse than those in other places. It can be said that anyone who does e-commerce and does not know this website should be considered an unprofessional e-commerce person. We can publish our operating methods on it. The first batch of my entrepreneurship came from here. You must not miss it. No matter which field of e-commerce you are in, there is useful information here. It is easy to apply, but you need to have the essence of the article. If you get recommended, you will be paid. The advertising needs to be of a certain level, otherwise it will be censored.

Address: http://www.paidai.com/

20. Webmaster Network (A5)

We already are, but we haven't used it well yet. We'll work harder in the future. The articles posted on this website are the ones that are included the fastest that I have found. Once you post an article, it will be included in about five minutes. It is not a self-media platform, but if your article contains valuable information, you can still have your own fans to read it. Don’t miss such a platform. However, there are restrictions on the articles you can post. It seems that a permanent membership costs ten yuan. You can go and post some articles and see if it works. It is definitely an awesome platform.

Address: http://www.a5.net/

In conclusion:

All the current self-media people will not escape from these platforms. Their fans are attracted by these platforms. Don’t think that all of them come from WeChat. Many of them gather fans from other platforms on WeChat. People who really play self-media will not hang themselves on one platform. If you think about it carefully, these self-media platforms are just columns of the website. In addition, some video-based sites such as Youku Tudou and Weishi also have self-media platforms, which I will not introduce here. Remember to search "Guo Yaotian" on any platform to see my articles. Of course, the giants have circled a piece of land for everyone to use, but if you want to find a good location, you have to spend money. I have just started to play with it, and I hope everyone can give me more advice. I have sorted it out because I hope everyone can really put their efforts in somewhere, and not just play around on WeChat all day long.

APP Top Promotion (www.opp2.com) is the top mobile application promotion platform in China, focusing on mobile application promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing App marketing dry goods . Welcome to follow the official WeChat public account: appganhuo

This article is compiled and published by (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article!