Five major mobile application development trends, is your app going astray?

Since the first half of 2017, more and more developers have realized the importance of ASO to App discovery in the App Store. As App Store rules continue to change, developers need to stay ahead of the competition. Here are the top app development trends that are popular in 2017. Pay attention to them and don’t fall behind.

For a company or development team, an app is essentially a mini advertising platform. The platform has more than 3 billion active mobile users, many of whom are likely to purchase in-app items or content.

Many apps (especially games ) have integrated in-app purchase functions that can be used for payment with real money. In games alone, user purchases are surging and are steadily becoming a major source of revenue for developers.

2. Augmented Reality ( AR ) Applications

Although AR is still in the experimental stage, virtual reality apps (such as Pokémon GO and Ingress) have begun to emerge like mushrooms after rain.

In 2016, only a few AR applications appeared, but in 2017, more developers have brought AR applications into cinemas and games to increase user engagement. Television shows like Archer: Dreamland already allow users to play apps while watching the show, which can be used to discover hidden content to enhance the user experience .

It is predicted that by 2020, there will be 214 million wearable devices, supporting payment services and applications such as various games and health trackers.

Many large companies, such as Subway, Dominos and Starbucks , have developed very successful mobile applications. These companies have seen increases in user engagement and overall revenue.

More than 70% of traffic comes from mobile devices, which encourages more and more small businesses to switch to App development. As mentioned in the first point, apps are mini advertising platforms and can generate revenue for companies. Small businesses that have already involved in App development have not only increased their company’s revenue but have also become top brands in the market.

Mobile commerce has gained momentum in recent years, and mobile payments have become increasingly common. Mobile apps are beginning to help users make payments more directly and securely. Retail apps integrate payment technology to speed up the payment process, rather than expecting users to purchase online.

This article takes you through the trends in App development in 2017. As the tide surges, these trends may change the current app market. Developers seeking more user engagement can consider incorporating the above trends into their products to stay ahead of their competitors and ensure the long-term success of their products.

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