The quality of an app does not lie in its promotion, but in its

The quality of an APP does not lie in its promotion, but in itself. I have been chatting with friends who operate Apps these days, and they all have one thing in common: their Apps have no users. Their Apps have just been launched not long ago, and there are indeed relatively few users, so they asked me to help promote them. They sent me an APK link, and I clicked on it to download and install it. As a result, I encountered many problems: it was too slow to use; the system was slow to respond; it consumed battery too quickly; and there were too many advertisements, so I uninstalled it immediately.

There are often bugs in the technical aspects, the screen quality of entering the page is average, it will freeze after multiple clicks, and error pages will appear when sharing and inviting friends, etc. Whether the APP interface is easy to operate and whether the layout design conforms to user habits will affect consumers' attractiveness to the APP. It seems that the main reason is too little testing. Today's testing software can conduct in-depth internal compatibility, performance, and all functional points testing, including test steps, screenshots, running logs, performance parameters (frame rate/FPS, CPU, memory, I/O, traffic), etc. Is the development and testing of the app the end? App marketing also requires understanding of after-sales service. It is necessary to write press releases, contact various media to release new news, and emphasize the advantages of your own app and the differences from others. Only by creating topics and getting users to download and use the product can the purpose of word-of-mouth marketing be achieved.

APP product innovation is basically optimized in terms of functions. Many APP creators update too slowly or even do not update at all. There are currently millions of APPs in the app store , most of which have no downloads, so a large portion of them are zombie APPs.

APPs have poor innovation and little content to attract users. They are generally copied from PCs, and some are not as easy to operate as PCs. These are the reasons why APPs are difficult to promote. Some people are even unwilling to spend money just to get high-quality users.

Currently, the lowest cooperation model for APP promotion is CPA (download + installation + activation + registration), CPA Home - APP promotion platform, where you can contact many official products and channels, PC and mobile website recommendation positions, APK implantation in various download websites, etc., all of which can help you acquire a certain number of users.

Now the Internet bubble is getting bigger and bigger. There is a big difference between Internet and traditional business thinking. The Internet thinking is to spend money to develop the market first, and then generate revenue or conduct capital operations after the market becomes bigger.

Traditional enterprises have remained unchanged for 10 years and want to recruit senior technical talents with a salary of 5K-8K, but in the Internet industry, this has long been a problem.

The Internet thinking is to spend a lot of money to recruit manpower, develop the market, and either succeed or fail, and give it a try. Traditional thinking still belongs to the idea of ​​planned economy and is relatively backward.

Most large mobile Internet companies that make apps have hundreds of employees, and the human cost of developing an app is enormous.

There are still many small teams developing APPs. They need to think clearly about whether they will be helpful to users. It doesn’t mean that you can get rich by spending tens or hundreds of thousands of dollars to make an APP! It’s not as good as you’d like, and it may even be a waste of time. Even if you know how to develop, test, and operate an APP, don’t forget that user needs may change at any time!

It is not easy to attract mobile Internet users. Without a good product and experience, without talent and capital investment, without innovation, etc., it is too difficult to have a large number of users just by relying on a few people to make an app!