How to make an APP marketing plan? Just read this one article!

1. Website promotion 1) Search. Baidu SEM , 360SEM, Sogou SEM, Shenma SEM. 2) Website navigation. hao123 website navigation, 360 website navigation, sogou website navigation, 360 website navigation and so on. The mobile browsers include QQ Browser , UC Browser, Xiaomi Browser, etc. 3) Network alliance. Yiqifa, Linktech, Baidu Alliance. 4) Portal community. Four major portals, local communities, and so on. 5) Cross-industry cooperation. 6) Lifestyle classified websites. 2. App promotion 1) App Market / App Store Xiaomi App Store, Baidu Mobile Assistant (including 91 Mobile Assistant and Android Market ), Huawei App Market , App Store , 360 Mobile Assistant , Meizu App Center, PP Assistant , UC App Store, OPPO Software Store, Jifeng Market , Sogou Mobile Assistant, Meizu Store, Wandoujia , Anzhi Market , Gionee Easy-to-use, Mumayi, Lenovo Le Store , App Store , Wo Store, Mobile MM, etc. In addition, some browser app stores can also cooperate, such as QQ Browser, etc. The gameplay here is to first go online with the basics, and don’t miss out on anything that can be put online. Then make use of some resources, such as new product launch , first release, activities, exchange volume and so on. If you have some budget in the middle, it is recommended to increase the volume to do ASO optimization and give some good reviews. 2) QQ Group QQ groups and WeChat groups are gathering places for precise users. If done well, you can obtain a group of seed users . 3) Wap There are too few channels for APP promotion now, and WAP traffic is so large. If you have the money, you can make good use of it and jump directly to the App download page. 4) Exchange Start small, bit by bit. Make use of all available resources. 5) Zhihu I have a friend who insists on interacting with users on Zhihu. He has accumulated nearly 30,000 followers, nearly 50,000 likes, and more than 10,000 thanks. He once gave an answer, which was reposted by many Zhihu netizens on Sina Weibo , bringing him more than 10,000 new APPs that day. 6) Community Through prize-giving activities in the community, a group of seed users can also be attracted. 7) Super APP In this era where everyone is their own media, every APP is also a traffic media. You can exchange traffic with APPs, pay, or participate in activities. 8) Brand Advertising For example, television, building celebrities, subways, buses, cinemas, videos, etc. are suitable for brand exposure, but they require a lot of budget unless you are particularly good at making a name for yourself or have some special tricks. I really hope that one day I can get something for nothing, haha. 9) Colleges and universities, communities Accurate offline promotion channel, and relatively efficient. If the quality problem can be solved here, it will be a very good channel. It is said that offline is the most efficient channel for game promotion . 10) Advertising Platform Duomeng, Dianru, Dianle, Qincheng Interactive, Yunju, Youmi, Jupeng, Rehulu, Midi and so on. The resource forms include recommendation wall, interstitial, banner, push , points wall , etc. 11) Pre-installation and flashing I haven't tried it, but it is said to be very effective and suitable for applications such as Baidu, Taobao, assistant, security, browser, etc. 12) Administrative channels Previously, there was a product related to educational examinations that ranked first in the APP STORE overall list. It was said that it was a product that educational institutions designated as a must-use for students, so it achieved a large amount of traffic without spending any money. 13) Precision channels Tencent Guangdiantong , Sina Weibo Fantong , Toutiao, Momo Information Feed, Sina Fuyi, Shenma SEM channel, Admob, inmobi. 14) Social Marketing Launch activities through Weibo, WeChat and other channels to attract user participation and gain downloads. The Annie incident proves that the combination of Sina Weibo and WeChat Moments can generate amazing traffic and create rich residual commercial value for big Vs. The recent popularity of NetEase’s H5 “I want to be on the headlines” is enough to explain this. In addition, the Weibo nine-square grid promotion, which was popular before, is also a way of APP promotion. 15) Event Marketing Durex is doing well in this area. 16) Viral Marketing Faceu, Zuji , and Moman Camera are the best among them. 17) Influencer or Internet Celebrity Marketing It has been recommended by many CEOs of startups , and has helped us gain a lot of accurate and high-quality users. This requires two conditions: good product quality and a celebrity recommendation. 18) DSP DSP has always performed relatively well abroad and is also developing continuously in the country. Currently, DSP platforms that are operating well include Juxiao, Xiaoniao Push, etc., which are focused on APP promotion. 19) Subsidized promotion Didi Dache and UBER are typical cases. Now there are companies that are unwilling to spend money on channels and are willing to spend money on customers, which is more accurate. 20) Cross-industry cooperation 21) Free channels Chuangyebang, IT Ear, 36Kr, Internet Analysis Salon, Top APP Promotion, NetEase Recommended News, Grandma's Things, Most Beautiful Applications, etc. can all be promoted through activities and articles.

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