33 essential professional terms for information flow advertising, you may not have heard of the first one!

Today, we have compiled 33 professional terms that are essential for information flow . Come and see how much you know?

1. Industry related:

1. Rich Media: This type of application adopts all the most advanced technologies to best convey the advertiser's information and even interact with users, such as video, flash ads, etc.

2. Product placement: inserting relevant advertisements into movies , TV series or other variety shows, such as Transformers, If You Are the One, etc.

3. SEM : The abbreviation of Search Engine Marketing, which means search engine marketing .

4. SEO : abbreviation of Search Engine Optimization, which means search engine optimization .

5. EDM: The abbreviation of Electronic Direct Marketing , which is email marketing.

6. AdWords: Google ’s keyword bidding advertising.

7. Banner: banner ad.

8. Button: icon advertising.

9. PR promotion : soft article promotion.

10. Adertorial: A type of soft-text advertising, that is, a paid article that is deliberately designed to look like an ordinary article.

11. Banner Ad: Banner ad, an ad displayed at the top, bottom or side of a web page.

12. DSP display advertising: It is the abbreviation of Demand-Side Platform, which means demand-side platform.

13. POP: Point Of Purchase, which means "point of sale advertising", can also be called "store display". Originally it refers to a kind of store promotion tool in commercial sales. Its shape is not restricted, but it is mainly displayed in the store, such as tags, posters, small stickers, paper shelves, display racks, paper piles, large signs, physical models, flags, etc., all of which are within the scope of POP.

2. Billing related:

14. CPS: The abbreviation of Cost Per Sales, which means sales share.

15. CPA: Cost Per Action, cost per action.

16. CPM: Cost Per Mille, or Cost Per Thousand, which means cost per thousand people.

17. CPC: Cost Per Click, Cost Per Thousand Click-Through, which means cost per click.

18. CPR: Cost Per Response, that is, cost per response.

19. CPP: Cost Per Purchase, which means cost per purchase.

20. UV: abbreviation of Unique Visitor, independent visitor.

21. PV: page view, which is the total number of times the website is viewed.

22. IP: internet protocol , refers to the number of independent IP addresses. The same IP address is only counted once a day.

23. PR value: The full name is Pagerank (web page level), which is a method used to evaluate the "importance" of a web page.

24. Alexa: Alexa.com is a website that specializes in publishing the world rankings of websites. There are two types of website rankings: comprehensive ranking and category ranking.

25. Click: ( Clicks /Number of clicks) also known as Click through, the number of times users click on an ad, one of the indicators for evaluating advertising effectiveness.

26. Click Rate: ( Click-through rate /click-through rate) is also known as Clickthrough-Rate, which is the ratio of the number of times an online advertisement is clicked to the number of times it is visited, that is, clicks/impressions. If this page is visited 100 times and the advertisement on the page is clicked 20 times, then the CTR is 20%. CTR is one of the indicators for evaluating advertising effectiveness.

3. Conversion related:

27. ROI: abbreviation of Return On Investment, rate of return on investment .

28. CR conversion rate : The abbreviation of Conversion Rate, which refers to the proportion of converted visitors among all visitors to a website.

29. Second-jump rate: After a website page is expanded, the first click generated by a user on the page is called the "second jump". The number of second jumps is the "second-jump volume". The ratio of the second-jump volume to the number of views is called the second-jump rate of the page.

30. Bounce rate: Bounce rate refers to the percentage of users who leave after browsing a page out of a group of pages or the number of visits to a page.

31. Page visits per capita: Total PV divided by IP = page visits per capita. Only users who visit more than 10 pages per person are considered high-quality users.

32. Repeat purchase rate: refers to the number of times consumers make repeat purchases on the website.

33. Average order value: refers to the average purchase amount of each order, that is, the average transaction amount.