Why is it that you have read 888 articles but still feel nothing like 66666?

I don't speak for any company and I don't have any identity to maintain. The following content is very vulgar, but definitely honest.

First, I would like to give you a common question to test how you think about "phenomenon":

Most of us achieve something in our thirties or forties. Why did our achievements come so late?

Think carefully about it.

Maybe someone will answer like this:

Answer 1: Because they are too young and do not have enough work experience.
Answer 2: People are too young and lack experience.
Answer three: People are too young and don’t have enough social resources.
Answer 4: The person is too young and does not have considerable knowledge reserves.
Answer 5: A combination of the above four answers.

If you have racked your brain and come up with the simple results above, then you may really need to read 999 articles of useful information before you can achieve success.

I never believe that people whose homes are filled with books have profound insights. Just like in the era of paid content , many people fell into the trap.

The reason why “I’ve read 888 articles of useful information, but it’s still not 66666?” is that you haven’t studied seriously at all, you just have the action of learning! The key is to draw inferences from one example. This is a problem of thinking, it is a disease and must be treated. It manifests itself in the following three aspects:

1. Not Thinking Deeply Enough

1. Love to summarize lightly

When you encounter something with a complex cause and effect relationship, you always want to figure it out, but your own knowledge is insufficient, so you make a simple summary to soothe your restless and uncomfortable heart. I forgot the original intention of “summary”, which is to study and work better the second time.

For example, the IP “ Sangcha ” was very popular some time ago. Why was it so popular?

Because of the popularity of Heytea , "Sangcha" also became a hot topic + people on Weibo joked that "I will open a Sangcha shop XXX opposite Heytea" + NetEase and Ele.me jointly launched it. So he is angry.

What’s the point of this seemingly completely correct summary? "That's someone else's." Perhaps what we should think about more is: How much user traffic can be generated by such a social marketing project at a low cost? As spectators, this is what we should consider.

2. Very low concentration

Our most primitive genes make us accustomed to doing things that seem simple now; but the abilities acquired through acquired training are very contrary to human nature.

The most primitive genes, in simple terms, are animal genes that do not require thinking, such as the "love to summarize lightly" mentioned above (soothing one's heart with almost no effort), such as learning various courses on content platforms (just moving a few fingers, spending money to buy the courses, and it seems like you own it).

In fact, many of these derivative skills do not require any specific time. Our wealth and sense of accomplishment almost come from the same aspect, which may be your team or your expertise.

And when you do one of these two well, you will find that communication skills, essay training, waking up and clocking in, and procrastination training are not necessary at all. They are just gifts of "concentration".

Have you ever seen a top student (one who focuses on studying for exams) procrastinate? Low score in writing? Need to punch in to wake up early?

"Concentration" is an extremely important ability that is acquired through training, and it is absolutely unique to us intelligent humans. For example, some people would say that wolves, dolphins, mandarin ducks, etc. also have concentration, and they only focus on one mate throughout their lives. But in fact, when a partner is killed, they will quickly find a new partner, but this is not necessarily the case for humans.

An important requirement of the definition of "concentration" is that it is anti-human. Therefore, it can be used to judge "true pursuit" and "false pursuit" (referring to career pursuit).

After all, many people take low-level concentration (referring to simple behaviors caused by primitive genes) as the direction of their efforts, and deceive themselves that their lives are fulfilling.

For example, I want to focus on food, become a gourmet, and then spend a lot of time walking around the food street, tasting all kinds of food, and spending a lot of money on expensive ingredients. Reason: If I want to be a gourmet, I must spend a lot of time trying dishes and be willing to spend money on ingredients.

But the point is, focusing on food is a manifestation of "concentration", but you don't spend energy and money on the recipe and cooking practice of the food itself, but attach too heavy a hedonistic element.

"Concentration" is only related to attentive insight and has basically nothing to do with money. In fact, as society becomes more open, "concentration" is increasingly surpassing "power of experience" and "power of resources." Especially in the field of youth literature and art. Look at Guo Jingming, Mo Yan, Han Han, and Lu Yao, who all attended writing classes when they were young.

Power of experience: “I am experienced and I know what kind of products the market likes.”
Focus: "Okay, I will develop products slowly. You are making product A, and I am also making product A. But the performance of my products is always better than yours, and the experience is better."
Resource power: "I have been in this industry for decades. I know all kinds of user groups and historical trends. You are young, and you still want to challenge me?"
Focus: "Uncle, we don't fight. Our small team will make some youth vertical content products and do some cosplay."

After reading this, do you have any new thoughts on the question at the beginning of the article?

3. The desire for novelty is too strong

The direct reason is lack of concentration. Indirect cause: being careless.

This seems to be the problem for most people, otherwise why are there so many slogans for Internet courses:
"Learn English easily in 30 days and travel all over the United States!"
"Teach you how to write a hit article in 7 days"
“He gained 30 million users in one year”

We don't deny that he is impossible, but that is someone else. It is more likely that his IELTS score was 6.5 30 days ago; he already had 500,000 followers on his public account 7 days ago; he already had a background in large enterprises and media within a year.

They believe in the minority and love to imitate the minority, but ignore the background of the minority's success.

The direct result leads to confusion in thinking, treating low-probability events as regular events, ignoring objective probability, and confusing the order of sequence and the levels of superiors and subordinates.

Just like in the past two years, a large number of people believe that live streaming is very profitable. If it's a girl, who is pretty and good at talking, she will at least become famous! Aren’t there so many internet celebrities ?

Driven by the bias in information acquisition caused by the curiosity mentality, you can always see batches of ordinary people becoming Internet celebrities, and then earning tens of thousands of yuan a month or tens of millions a year. But you don't pay attention to the truth. There are more than 3.5 million anchors in my country, and 72% of them have a monthly income of less than 100 yuan.

There is another way to learn content, which is very relaxing and advocated by many people: "entertainment learning". However, if you study in this way, the easier it will be to learn, the less fundamental knowledge you will gain, and the less impact your self-change will have.

2. Use other people’s experience and do your own thing directly

This is how the saying "Learning to walk in Handan" came about.

Shared bicycles have been very popular in the past two years and are taking the streets by storm. A few months ago, a reader sent me a private message, which roughly expressed his thoughts on shared bicycles. To be honest, this idea existed ten years ago. It was not launched at that time. Firstly, the national economy was not doing well; secondly, the popularity of smart phones and the foundation of network communications were not solid enough.

Today, people with strength have discovered this opportunity. In general, the shared bicycle project does not have any technical barriers and does not rely on high-level talents. There is no need for us to study their marketing methods, it is a capital-intensive enterprise.

Except for the currently popular ofo and Mobike , the rest such as Yibu Bike, Qibei Bike, Panda Bike, Lightning Bike, etc. will either die or change their business in the next few years. Please believe in the Matthew effect .

This is not because "they are late", "their operating model is too old", "their names sound like failure"...

The point is, in such a capital-intensive environment, it’s useless to be good at user experience or product development. The father of Ofo’s founder is the general manager of China Railway Group Corporation; the founder of Mobike was invited to a symposium with Premier Li Keqiang at the beginning of the year (which shows his strength), and the CEO is the former general manager of Uber Shanghai.

Therefore, even if I give you all the operating experience of shared bicycles, it will be useless.

3. Love Fantasy

When others cause trouble, it seems as if it is me.

When you see others doing something, can't you do something at the same time, in the same situation, and using the same method?

Suppose, I was taking a walk at the foot of Mountain A yesterday, and suddenly saw a gold brick falling from the mountain, and I happened to catch it, so I became rich.

The next day you accidentally learn the news, and suppose the incident happens again. You went down the mountain and prepared yourself in advance. Isn't it time for you to get rich?

Unfortunately, you don’t know one thing. I am an international strongman. The gold brick falling from the mountain weighs 80 kilograms. Are you sure you won’t be crushed to death?

In addition, "sexual fantasy" is also the fundamental factor that causes people to be addicted to celebrity biographies and to flatter others.

The reason why “I’ve read 888 articles of useful information, but it’s still not 66666?” is that you haven’t studied seriously at all, you just have the action of learning! This is a problem of thinking, a disease and must be treated.