Countdown to Apple's conference, eight tips to help your APP gain enough presence for free
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At 10 a.m. local time on March 21, or early morning on March 22 (tomorrow) Beijing time, Apple's 2016 spring conference will officially kick off. With the launch of another batch of new products by Apple, the App Store will also usher in a new wave of users. As a developer, how to make yourself visible in front of new users depends on the power of App Store recommendations and rankings. When it comes to App Store recommendations and rankings, many people immediately think of rushing to the top of the list, but now the cost and risk of rushing to the top of the list or even brushing the rankings are getting higher and higher. In this case, ASO optimization is actually a good choice. What is ASO? ASO (App Store Optimization) is the process of improving your app's ranking in various app electronic market rankings and search results. Official statistics show that the number of keywords included in ASO has now reached more than 410,000, including the titles and subtitles of various apps. Once uploaded to the APP Store, they will be included. In addition, there are also some keywords generated by user searches. The purpose of ASO optimization is to optimize the APP search "exposure" as much as possible, including "keyword coverage optimization", that is, users can find our APP by searching for more keywords, and "keyword ranking optimization", which is to strive to make your APP's search ranking as high as possible under the keyword. As users increasingly download games and apps through search, the users brought in by optimizing ASO are becoming more accurate and effective, which in turn can promote the ranking of apps. Therefore, ASO optimization is a lower-cost and more accurate way of promotion. The most important thing is that this is a promotional work that can be done without spending any money, as long as you are serious enough and grasp some tips. This article has selected eight key points to help you optimize. 1. App title A good title not only helps to attract traffic, but also gives you an advantage in ASO. Currently, Apple's backend allows the title to be set to a maximum of 255 bytes. Note that each Chinese character takes up 3 bytes. Keyword optimization can be achieved through some optimization assistants. In addition, be careful not to pile up words in the title, as this may cause it to fail the review. Try to use long sentences and avoid using too many short words. Two long sentences are best. 2. Keyword domain Currently, Apple allows keywords to be 100 characters long, with 1 Chinese character equivalent to 1 character. Since there is not much room for creativity in the title, the selection of keywords requires special planning. What should be noted here is that, first of all, keywords do not need to be separated by commas or semicolons, Apple will automatically segment and index them. Secondly, the inclusion rate of two words is greater than that of three words. You can refer to more words used in similar applications, but be careful not to repeat them in the title to avoid waste. It is best to start from the user's perspective and consider their search habits. Also, please note that because the modification time cost is high, you should plan and choose carefully. 3. Icon and screenshots Although the role of cool icons and screenshots in optimization may be negligible, their effect on download conversion rate is very intuitive. Therefore, a cool icon and application screenshots are also worth thinking about. Note: Icons and screenshots can only be modified when submitting a new version. Choose carefully. 4. Application Description The words that appear in the app description are generally not included, which means they have no direct effect on optimization. However, as an app, attractive descriptions and text will naturally gain recognition and downloads, and the app description can be modified at any time without review. 5. Comments I believe all developers have reached a consensus on how important the number of positive reviews for an APP is. In addition to making players more eager to download the app, APPs with good reviews also tend to have higher search rankings. How to guide user comments, especially the submission of positive reviews, becomes even more important. Remember to provide more effective guidance when setting up the app’s usage and gameplay, such as “Please leave your comments”, but remember not to induce users to leave comments. 6. Active DAU Activity also has an impact on search rankings, and Apple is also constantly strengthening the weight of DAU for the healthy development of its ecosystem. In fact, it's not just Apple. As the app ranking algorithms of major app markets improve, the goal will ultimately be to "get the best ranking for the app with the best user experience." Therefore, for any application developer, the most important thing is to maintain product quality, increase the number of active users, the proportion of active users and short-term user retention. 7. Downloads The influence of this factor is not small. At present, the average daily downloads in the last 5 days are still the most important factor in ranking, and the weight decreases with time. Once the number of organic downloads of your product decreases, the search ranking of your keywords will naturally not go up. At this time, if a keyword cannot improve its effective ranking within a month, it is recommended to delete it directly. Anyway, if the search index of the word is above 5000, it is worth keeping. Secondly, there is also the method of purchasing external traffic to improve the ranking of a certain word and thus boost the overall ranking. 8. IAP Settings As one of the important indexes of the App Store, in-app purchases should also be carefully selected. In particular, do not simply name it "paid content". Choose valuable words related to the app to better play its role. At present, ASO optimization is similar to SEO optimization of mobile apps, and is similar to CPM advertising in the application market, only increasing the amount of display. According to statistics, optimization can often increase downloads by around 20%. What’s more important is the application itself. In addition, keyword selection also requires constant testing and optimization analysis. The only way to optimize is to keep trying after mastering the tricks, and ultimately ensure that each of your keywords is valuable. Appendix: Main factors affecting ASO 1. App name 2. App keywords or tags 3. App description 4. App icon 5. App screenshots and videos 6. User reviews 7. App installation volume 8. Active user volume, active user ratio, short-term user retention, etc. 9. Social sharing data APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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