3 logics and 6 practical skills of Douyin BGM!

You may not have used TikTok, and you may not know any TikTok influencers, but it is impossible that you have not heard any of TikTok’s hit songs.

※It’s so exciting, I feel like my life has reached its peak

※Here comes my brother

※Ride my beloved motorcycle

※The magic of love keeps spinning around, I miss you so much that my heart is blossoming day and night

These voices have already filled various platforms and streets at some point in time. No one can escape the control of these "divine songs" whether they are actively listened to or passively accepted. Good BGM can greatly assist the video content. Even if users don’t remember the video content, they will be attracted by the “addiction” sound effects.

We have already introduced in detail how to add BMG (learn to add popular music, and your video will be popular https://www.aiyingli.com/70033.html), so we will not repeat it in this article. This article will focus on breaking down the gameplay of large accounts, and combine it with practical skills to elaborate on the operating logic of BGM.

The three major operating logics of popular BGM

1. Sound leads, pictures fill in

We are used to editing the pictures first and then adding appropriate background music. The picture is the main focus, and the music is secondary.

This practice is wrong in TikTok!

In other words, this process is applicable to video works in the traditional sense, and the sound effects play a role in promoting the development of the plot. But all this is based on long-term plot preparation and long-term emotional accumulation. Since short videos are severely limited in length, there is obviously no time to be "wasted" on the connection between the introduction, development, climax and ending. It needs a hot spot to instantly ignite users, meet their expectations, and create a memorable point.

BGM is an effective means to help users form memories. It can confirm users’ inner guesses and satisfy their expectations. When choosing BGM, we can start from the user's inner expectations and use sound effects to prompt the connotation of the lens language expression, helping users to understand the picture more deeply. It can be seen that in short videos, the role of BGM is very important.

2. The picture can be interrupted, but the sound cannot be stopped

Uninterrupted music is a standard feature of Tik Tok short videos. BGM plays a decisive role in the "immersive experience" that Tik Tok is proud of. Even in language videos, all dialogues are cut out and the BGM still runs throughout.

3. The BGM should be consistent with the picture rhythm to make it more engaging

In addition to short videos with plots, the rhythm and emotions of many short videos are driven by background music. The higher the match between the rhythm of the video and the rhythm of the music itself, the more harmonious and immersive the overall picture will look.

Therefore, before adding music, creators can roughly sort out the filmed materials and have a rough grasp of the overall rhythm of the video. They should roughly know where the points and turning points of the video are, where music needs to be inserted, and where only the original sound of the video is needed... After having a basic grasp of the overall rhythm, they can look for suitable music based on this rhythm. If the rhythm of the music and video is highly matched, the effect of 1+1>2 can be achieved.

Six practical skills of Douyin BGM

1. Tell the story with voiceover

Dubbing is a powerful tool to save the picture. Even if it is a mediocre video material, adding funny dubbing can instantly enhance the viewing experience and enable users to accurately and quickly get the information carried by the video. For example, the account "Talking Liuerdou" which has always been ranked very high points the camera to a white cat. The picture itself looks ordinary, but with the addition of humorous dubbing and sound effects, each video is transformed into a funny joke with a plot, attracting 45.88 million fans. In addition, Vlogs often use voice-over narration to explain the content of the picture and convey the author's inner feelings.

2. Use sound effects to enhance special effects

Douyin often launches prop products. These special effects are simple and easy to operate and are highly praised by users. The right sound effects can amplify the effect of special effects, highlight the time nodes, and thus become the highlight of the video. For example, for the finger-gun dance that was popular some time ago, many people chose the Thai electronic music "Call of the ambulance" as the background music, which simulates the sounds of loading and firing a gun, and sounds very realistic.

3. Use music to express emotions

Every short video can reflect an emotion. In addition to clearly conveying this emotion through the setting of the plot and the performance of the actors, in fact, music is also a symbol of emotion, which can affect people's mood through the adjustment of tone. Video material + music with consistent emotions can give people a refreshing feeling.

4. Use rhythm to guide editing ideas

Choosing music with a distinct rhythm to guide editing ideas is a common and effective practice. It not only makes the editing more organized, but also avoids the sound and picture talking to each other. A piece of material is driven by strong rhythmic music, and the picture transitions and rhythm changes are perfectly matched, adding expressive tension to the video.

The music commonly used in the technical flow of Douyin is "Psycho", "Lutra", and "No Different"

5. Use iconic vocals to enhance recognition

Compared with music and special effects, human voice can touch people's hearts more directly. Many big IPs choose to use highly recognizable dialects and accents to strengthen their characteristics and create a unique voice that is different from other characters. For example, Maomao Sister's Guizhou Mandarin and Han Meijuan's lingering nasal resonance, coupled with their deeply rooted slogans, achieved the effect of secondary character creation.

6. The song implies the theme information

The melody or lyrics of the song itself will bring in quite a lot of information. If the images complement each other, the overall message conveyed will be very three-dimensional.

For example, the unique Wu dialect singing style of the recently popular "Shanghai Ballad" will instantly make the listeners establish a psychological expectation that the video content is related to the Shanghai area.

BGM minefield

1. Overshadowing the main event

No matter how magical or popular a BGM is, its musical attributes still determine the essence of the video it serves. Good BGM will never steal the show or steal the limelight from the video content, but will make the video fuller and the theme more prominent. It can also more actively mobilize the user's emotions and immerse them in it.
If the style of a BGM is too strong, and the content it expresses is too prominent, far greater than the video content itself, the brilliance of the video can easily be obscured. For content creators, this result is naturally putting the cart before the horse.

2. Popular BGM is not a guarantee of traffic

When a BGM becomes popular, its frequency of appearance will inevitably increase significantly. In the short term, users will still maintain a certain sense of freshness, but once it exceeds a certain period of time, the high frequency of appearances can easily cause some users to feel strongly bored. Sometimes, as soon as they hear the BGM, they will quickly swipe to the next video without even looking at the content of the video. How to evaluate and avoid this situation in a timely and effective manner is also a question that creators should think about.

Author: Half Sugar

Source: Half Sugar