September is drawing to a close

October is coming, and more and more hot spots are coming

Let’s take a look

How to carry out marketing promotion for these festive hot spots in October?

01. Mid-Autumn Festival & National Day

October 1-7

Keywords: reunion, holiday, travel, staying at home

Common to all categories: clothes, shoes, hats, luggage and accessories (increase clearance efforts for summer and autumn models, and launch new products for winter models), clothing and digital home stores take advantage of the opportunity to carry out marketing activities.

Fresh fruits: Adopt a tree. The popular winter fruit grapefruit will be on the market soon and will be available in pre-sale mode.

Catering: Based on the large number of weddings and gatherings during the holidays, we offer banquet meals. For example, we focus on the theme of class reunion and the theme of looking back on youth, and offer meals targeted at people born in the 1970s, 1980s, and 1990s.

Food: Focus on the theme of Mid-Autumn Festival reunion gifts and promote store gift box products. For example, mooncake gift boxes, fruit and vegetable gift boxes, snack gift boxes, etc. use high-value discount models to increase users' average order value.

Education and training: Promote 7-day crash course training courses, such as calligraphy classes and music classes, and use the model of sharing gifts to guide ordering users to actively attract new users for the store.

Wedding Photography: Based on the increase in the number of people traveling during holidays, we promote holiday travel and photography packages.

Car maintenance: The domestic epidemic has slowed down, and domestic demand has increased during the National Day holiday, so a wave of marketing activities will be carried out for car dealers, car maintenance and car rentals.

Brand Case:

1. Mercedes-Benz

2. Sogou Input Method

The person is blocked but the heart is not!

3. Durex

It’s better to be stuck in bed than stuck in traffic.

02. Cold Dew

October 8

Keywords: moistening lungs, health preservation

Catering: Catering stores can promote menus that are nourishing, replenishing the spleen and stomach, and nourishing the lungs and intestines.

Fresh fruits: Make a seasonal list of fruits that nourish the lungs, mainly promote pomegranates, pears, etc., and carry out discount activities to increase key sales.

Clothing and bags: It is the Cold Dew season and late autumn is approaching. The promotion has started and the prices of early winter styles continue to rise, while autumn styles can be cleared out at low prices.

Beauty and makeup: The biggest problem in early autumn is dry air, which makes our skin dehydrated. At the same time, the change of seasons makes skin sensitivity more likely to occur. We output content to provide users with skin care tips and knowledge at this time, and at the same time launch hydrating hot-selling items, such as facial masks, essences, skin care kits, etc.

Brand Case:

1. Pechoin

2. Jiang Xiaobai

03. Frost

October 23

Keywords: autumn dryness, nourishing food, climbing

Food: The catering industry mainly promotes products that promote the production of body fluids and moisturize dryness, clear the lungs and relieve coughs. For example, if you spend ** yuan, you can get seasonal lung-moistening soup for free;

Fresh fruits and vegetables: Based on the characteristics of the category, we mainly promote seasonal moisturizing products, such as pomegranates, red tomatoes, radishes, beef, duck, etc.

Brand type: Use the poster model with the theme of Frost Descent to create graphics and texts that match the brand for brand promotion.

Clothing, luggage/beauty: Winter styles are rising across the board, and autumn styles continue to be discounted. Beauty products take advantage of the situation to conduct promotional activities in the form of discounts on purchases over a certain amount and discounts on purchases over a certain amount.

Brand Case:

1. Shenzhou Special Car

2. Didi Express

04. China Programmers Day

October 24

Keywords: care, overtime, health

3C Digital: Launched the "Programmer Day Special" event, introduced programmers' favorite items in the form of a list, and at the same time triggered topic discussions. The Programmers Love Digital List uses a questionnaire model to increase user interaction, and launched a series of special offers for single products based on the questionnaire results.

Gifts and flowers: On China Programmer's Day, you can set up separate activities for programmers, mainly with gifts and flowers. As long as you buy them as gifts for programmers, you can enjoy the ordering person's exclusive coupon for caring for programmers, which will stimulate users to place orders.

Medical health: Programmers often work overtime on weekends and stay up late on weekdays. They are prone to physical discomfort under long-term and high-pressure work. On "China Programmer Day", we can launch a programmer experience package. All programmers who place an order can get corresponding discounts, calling on programmers to take care of their bodies.

Sports and health: Programmers work at desks for a long time, and their shoulders, necks, and lumbar vertebrae are easily fatigued, which leads to physical fatigue. To address this situation, we can introduce office aerobics. Programmers can study offline or purchase online video teaching courses.

Brand Case:

1. Durex

05. Double Ninth Festival

October 25

Keywords: climbing, respecting the elderly, gratitude

Wedding Photography: Launching a family photography package, accompany your parents to take photos on Double Ninth Festival

Tea, wine and beverages/catering: Launch a Double Ninth Festival family banquet package, encourage the whole family to have dinner with parents, and bring parents to have a family banquet, and you can get ** dishes for free; at the same time, launch Double Ninth Festival seasonal foods such as Chongyang cake, chrysanthemum wine, etc.

Brand category: Take the Double Ninth Festival as the theme, highlight the elements of the Double Ninth Festival such as respecting the elderly, being grateful, and climbing high, and make posters that are consistent with the brand characteristics and easy to spread.

Ticket travel: As the National Day holiday is coming soon, we can launch autumn outings and climbing routes. Anyone who travels with his parents can enjoy family travel discounts.

Clothing and bags: On the Double Ninth Festival, we will promote clothing for middle-aged and elderly people and introduce clothing for parents through flash sales, discounts and purchase-reduction activities.

Brand Case:

1. Jiayuan.com

2. Antai

06. Halloween

October 31st - November 1st

Keywords: carnival, pumpkin, dance

All categories: such as clothing and luggage (with a focus on autumn and winter styles), beauty products, food, daily necessities, digital appliances, hotel tourism, education and training, etc. can all leverage this opportunity to carry out marketing activities.

Brand category: Use the poster mode, take Halloween as the theme, create graphic posters that match the brand, and spread it in the WeChat Moments poster mode

Beauty and makeup: Halloween Eve is the most "haunted" time of the year, with all kinds of monsters, pirates, alien visitors and witches coming out one after another. We can launch a Halloween special effects makeup tutorial as well as Halloween makeup essentials.

Costumes: On the eve of Halloween, children will carry pumpkin lanterns and wear all kinds of strange costumes. On the eve of Halloween, there will be a Halloween special event, which will focus on theme masks, accessories, costumes, etc. At the same time, there will be a full-discount activity. If you place an order of ** yuan or more, you can get a beautiful Halloween gift.

Parents and children: Launch fun children's Halloween costume sets, and parents can launch parent-child pumpkin lantern making tutorials.

Ticketing and travel: Halloween theme park card and voucher discount packages, launching the "Haunted House Challenge" gameplay. Users who successfully pass the level can collect likes on their Moments, and those who get the required number of likes can get an exclusive membership card.

Food: There are several essential foods for Halloween, such as pumpkin pie, apples, and candy. Some places also prepare premium beef and mutton. You can combine Halloween customs to launch key holiday items.

Brand Case:

1. Starbucks

2. Jiangsu Swire Coca-Cola

3. KFC

Author: Operation Uncle

Source: Operation Uncle