App Promotion Revelation: 5 pitfalls that ASO needs to avoid after iOS 10.3 is officially released!

On March 28, Apple released the official version of iOS 10.3. For those who are engaged in APP promotion , what should they pay attention to?

You may want to take a look at the 5 pitfalls that CQASO has compiled to avoid in actual operations.

Based on Apple's rules, the weights of the app name and 100 characters (Keywords, 100 characters are required to optimize keyword coverage when submitting a product) cannot be added together. If the keywords appear in both the name and the 100 characters, it will be wasted.

The movement speed effect of wearing six pairs of shoes and one pair is the same.

Here are two recommended methods:

It is recommended to follow up on the popularity of keywords after selecting them. Taking CQASO as an example, the keyword search index trend can be exported to an Excel spreadsheet, and it can also be bound to WeChat to monitor the changing trend of the keyword search index in real time.

Description is an important part of improving download conversion and should not be ignored.

If you don't click "More", the app details page summary will only show the first 5 lines. Concentrating the product highlights in the first five lines will often have a better effect than a general description with average effort but no emphasis.