Short video production technology and operation, how to operate and maintain short videos?

With the continuous explosion of short videos , many people have realized the power of short videos, and more and more companies are starting to move towards short videos. However, the short videos made by many companies have not improved at all. So how should short videos be operated and maintained? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

Short video production technology and operation, how to operate and maintain short videos?

I want to create short video self-media, but I don’t know what kind of content to create?

I know short videos are very popular now, but I don’t know how to use them to help my existing business?

I know nothing about short videos, but I want to switch to short video operations. How do I get started?

I can create a lot of short video content, but how should I choose the distribution channel?

How to monetize short videos such as Tik Tok and Weishi? What are the main software used for making short videos?

1. I want to create a short video self-media, but I don’t know what kind of content to create?

I have received a lot of this question in a period of time. I want to tell you that all content in any direction will be watched by users. One thing to emphasize here is that you must insist on creating original content, especially the PGC team. Don't make crudely copied videos. Such video content is not easy to be recommended by platforms, and its value in the long run is not too great.

If you know nothing about short videos before and don't know how to find popular content, I suggest that you don't think too much about it. Just find the content that you are best at, most proficient in, and most interested in. For example, my friend likes to do drone photography, so I suggest that he go in this direction. If you like it, you can spend time and energy on it, and you can persist in producing content. Therefore, sometimes liking and being good at something is the most original motivation, which may produce many unexpected results. Another point is to consider the user participation in the content.

2. I know short videos are very popular now, but I don’t know how to use them to help my existing business?

Since the industries and business lines we are engaged in are different, I can only share with you the mechanism of the platform. After the short video content is produced, it is distributed to multiple short video channels, such as Douyin, Weishi, Xigua, Huoshan, etc. The video can obtain huge fan traffic from the outside, and then use some methods to turn this traffic into your own fans, or import it into your own channels, and finally convert it. Of course, as for the video content, if you want to create original content, you can also consider cooperating with some video columns with your information.

3. I know nothing about short videos, but I want to switch to short video operations. How do I get started?

Regarding this issue, if you have such an idea, I suggest that you first take a good look at the information related to short videos and the current high-quality columns, and do some research. Then try to make one using the simplest method and the lowest cost. Another way to quickly enter this field is to quickly join a mature short video team.

4. I can create a lot of short video content, but how should I choose the distribution channel?

In the early stage of the short video explosion, Toutiao, Xigua, Meipai and Sohu were the main channels for making short videos, because these channels started to subsidize videos first. However, after more than a year of fierce competition in the short video market, the rise of channels such as Douyin, Weishi, Huoshan, and Xigua has reshuffled the short video market. Douyin has become a leading traffic company. Therefore, except for Douyin, other channels have subsidies, which is also suitable for us to do now.

As for how to choose the video distribution channel, there are many details to share with us, including how to distribute on each channel to get traffic, which is also a course. This part of the content is the skills that must be understood and mastered for short video operations. Moreover, as there are more and more channels and the channels are constantly upgraded, how to obtain higher playback quality on different channels has become a knowledge point that needs to be constantly upgraded. It is not something that can be released casually. The so-called refined operation is to optimize the release from various details.

5. How to monetize short videos such as Tik Tok and Weishi?

As of now, Tik Tok and Weishi, as the leading short video platforms, face fierce competition. In addition, there are many other short video platforms, almost all of which provide certain subsidies to videos created by users. Therefore, more and more studios choose to start a short video business and obtain cash subsidies by producing high-quality video content and distributing it to various short video platforms. In this regard, Tencent's Weishi and Baidu's Haokan Video provide greater subsidies. In addition, the Douyin short video channel is connected to the Taobao backend, and selling goods through the Douyin channel has become another important way for e-commerce sellers to obtain traffic.

The above is the short video production technology and operation. How to operate and maintain short videos? The specific content is that Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, Douyin sales and other means.