Here is a case analysis of a blind date information flow advertisement, so that you won’t be lonely on Valentine’s Day!

Friends often ask, what are the differences in the attributes of different platforms, and how we should choose promotion channels .

It happens to be the Chinese Valentine's Day, so today I will sort out and review the same blind date advertisement seen on different information flow platforms, and analyze the attributes and differences of different platforms.

1. UC Browser

2. Toutiao

3. Tencent News

4. Baidu Mobile

analyze:

The above are all creative displays of the same advertiser on four different platforms. We will not analyze the material pictures, which are basically some scene pictures. Let’s mainly look at these four titles :

UC Browser : Parents are urging marriage, older youths are starting to form WeChat blind date groups in the same city, the success rate is surprisingly high, singles should hurry up

Today’s headlines : Zhengzhou WeChat blind date event at 8:30 pm every night, you won’t miss it, right?

Tencent News : Zhengzhou's older dating group is popular

Baidu Mobile : Dating group for older people, anyone interested can join (no one under 25 years old)

Obviously, it has something to do with the review and word limit of each platform. UC's is the longest and Tencent News' is the shortest.

1. UC Browser

The topic of "parents urging marriage" is very immersive, and many unmarried friends are sensitive to it; the second is "WeChat blind date group". Compared with offline blind date meetings and blind date corners, online blind date is not so repulsive to this type of people;

"Success rate" is used to reinforce the concept for users and cover up the troubles and problems encountered during the blind date process; more words are definitely an advantage, as they can express the selling point as completely as possible;

However, this idea is really too long, long, long, long, long, long, long, long, long.

If we go to UC to look at advertisements more often, you will find that there are many long creatives, and these creatives are relatively native. It can be said that UC's creativity is the closest to native among mainstream platforms. However, it is not easy for users to grasp the key points of overly long copy .

2. Toutiao

"Dating event in Zhengzhou at 8:30 p.m." is just 10 words, but it includes time, location, and attributes, and is a miniature of news or some kind of notice. "You didn't miss it all, did you?" is a very popular headline.

"Do you know these?"

"Can you seize this opportunity?"

"Don't do this or that, unless this or that!"

"The reason is..."

“I bought a bunch of them and only spent 30!”

…

The above are some typical headlines. In comparison, headlines can never get rid of the shadow of clickbait .

3. Tencent News

"Zhengzhou's older dating groups are popular", Tencent obviously has strict limits on the number of words in the ad title, so that the most accurate meaning needs to be expressed in a short text, region + attributes, similar to a press release, which is also in line with the tone of Tencent News.

But in comparison, the sense of immersion and resonance of this creative idea are not that strong. Instead, some people who have no demand for it will click on it to watch the fun.

4. Baidu Mobile

"Older dating group, anyone interested please join (no one under 25)", this Sohu.com advertisement is a typical one, and it still has some SEM elements in it. This creative idea has done a great job in finding accurate users, but its readability is not that strong.

In summary: UC focuses on originality, Baidu focuses on precision, Tencent focuses on review, and Toutiao focuses on attracting attention.

The above is the creative analysis of the same advertiser on different platforms. Although they are all blind dates, the tone of the platforms is very different.