Tips for building and monetizing a big Zhihu account!

In fact, Zhihu is quite simple. If you keep working hard and have the resources to generate likes, it is really easy to create an account. There is no great achievement in just dabbling in it.

In addition, Zhihu’s requirements for data may not be as strict as Xiaohongshu’s, so data anxiety will be much less.

I remember I answered a question with only more than 20 likes, and a business person also approached me for cooperation, and the price was a little higher than that on Xiaohongshu.

Although I haven’t achieved anything great, I have learned some valuable lessons. If you are doing Zhihu, or want to do Zhihu, I hope this article can give you a little help.

1. How to create highly praised answers

In my experience, as long as you produce highly-rated answers, there are two immediate and visible benefits. First, direct increase in followers, second, favor from advertisers.

So there are probably three aspects to writing a highly praised answer.

1. Improve cognition and imagination

To put it simply, it is to enhance other people's cognition and tell them things that they don't know, so that when they see it, they will feel like "Wow, I learned something new."

It mainly involves increasing the amount of information, widening the information gap, and learning to use the information gap between people with different experiences and professions to answer questions. Or the content written is something that ordinary people can't imagine, and it is very imaginative.

2. Learn to control your emotions

Cater to the readers' needs and satisfy their emotions. "Stand in the reader's perspective and write an answer for him." If your answer is consistent with what he thinks, the readers will naturally give you a thumbs up.

Generally there are two major rules: use attractive stories to evoke a sense of real-life immersion, so storytelling is important; use principles to show shortcuts in life. Many people like to listen to the principles and lessons learned from blood and tears told by people who have experienced it.

3. The answer gives the reader a dense sense of achievement

To put it simply, it is to serve those who ask for help, give them something useful, so that they know what they need to do after reading your answer, such as a summary of some useful content.

2. How to improve the salt value? The salt value affects the weight and the ranking of answers

1. Complete basic information

Complete the personal information of your Zhihu account, bind your mobile phone number, personal authentication, etc.

Tip: If you have few fans, don’t set up a public account or anything like that, as you will be directly locked out for violations. Personal certification is also a bit difficult, and only those with a company position and a master's degree or above can be certified.

2. Content Creation

Insist on producing original and high-quality content, and do not plagiarize, copy, integrate, or illegally reprint. To be honest, Zhihu's reporting mechanism is very strict. Sometimes some pictures or descriptions come from Baidu Encyclopedia, and they will be reported if the source is not indicated.

In addition, if you don’t have 5k or 1w fans, try not to divert traffic in your answers, as someone will report you for this. (Because others report you, their saltiness will increase)

3. Friendly interaction

Zhihu does not support any attacks, abuse, ridicule, etc. against individual users. There are some people who will always scold you in the comments. Don't start a war with them. If you don't like them, just report them or fold the comments.

4. Follow the rules

Please read Zhihu's official regulations for details.

5. Community Building

This is the fastest way to increase your salt value. Report more illegal content on Zhihu. You can directly search for keywords on Zhihu: Putian, watches, part-time job, online earning, dark web. 8 out of 10 of these you report are illegal.

3. Zhihu’s Monetization Methods

1. Brand placement

For example, if you give a highly-rated answer and an advertiser sees your answer, he will directly give you his contact information and you can add him to discuss cooperation.

Compared with Xiaohongshu, it is much simpler. You just need to insert the product link and add a little product description to get the basic slot fee + commission. To be honest, the price is also ideal.

2. Good product recommendations

I know a few friends who are still students, who make product recommendations on Zhihu and are gift bloggers. During shopping festivals such as 618, Double Eleven and Double Twelve, you can earn tens of thousands of dollars a day.

The conditions for opening good product recommendations on Zhihu:

After completing the application, the "Good Product Recommendation" function will be automatically activated and you will receive a 1-month trial. During the one-month trial period, if you create one or more pieces of content using the "Good Product Recommendation" function, you can officially become a "Good Product Recommendation" creator. If no creation is made during the trial period, the permission will be revoked and you will need to reapply for it when you want to use it again.

How to do it :

Select an account you want to answer, then click in to answer the question, and simply click on the wallet to insert the link.

Of course, you also need to bind your Taobao and JD accounts. When others place an order, the profit will be directly transferred to your relevant account. When you apply for Zhihu product recommendations and insert the link, there will be steps.

3. Creative income

To put it simply, if you answer questions and get clicks or views, you will earn money. Zhi+Self-selection is a section that Zhihu officially supports. In addition to content monetization such as card click revenue, business cooperation opportunities, platform rewards, etc., it also has exclusive traffic such as Zhihu's official dry content cold start traffic.

Once you reach the required level and have not violated any rules, the official will directly invite you to open your account, and you can then start your journey to earning income through creation.

4. Know + choose each other

The so-called knowledge + mutual selection means that advertisers can choose content and creations that suit them, and creators can also choose suitable brands. Both parties complete the cooperation through the Zhihu official account [Zhihu Business Butler].

This does not require any data, and you don’t have to worry about your own data. As long as advertisers like your content and you are not opposed to cooperating with brands, you can make money generously.

5. Zhihu Video

Zhihu video revenue seems to have been launched only last year. The revenue from videos is about 200,000 to 30 yuan per 10,000 readings, and the effective playback volume can reach 400,000 to 60 yuan per 10,000 readings. This income is relatively high. It doesn’t matter if you are working with pictures and texts, Zhihu supports converting pictures and texts into videos with one click (in case there is any profit).

6. Paid Consulting

When your fans increase and your content is very professional, you can also start paid consultation. It means that people give you money and you answer questions they ask.

It is quite easy to create an account on Zhihu. As long as your salt value goes up and you continue to produce high-quality content, you can monetize it. As for the monetization methods, the above 6 methods are more suitable for beginners.

The above is all. I hope everyone can gradually become rich on the road of self-media. I will share new strategies with you later.

Author: Square Face

Official account: Square Face