Lingwu SEO Training: What preparations do enterprises need to make for SEO? How can they do it perfectly?

SEO is only one part of the process of increasing sales, and it requires a long-term battle. If you only want to increase sales through SEO optimization, you may be frustrated. However, if you give up SEO and invest your publicity funds in other things, then when your competitors are already far ahead, you may need to spend a lot of money to catch up.

Enterprises must master this problem if they want to do SEO optimization and marketing promotion

1. Enterprises must know what they are doing

First of all, companies must understand what SEO can do? What exactly is SEO doing? If companies can grasp the whole situation, they will be able to achieve the expected results. If a company does not understand SEO and encounters a poor quality SEO company, it will waste time and money.

2. What goals must be achieved in thinking?

There are so many different SEO techniques, and the results that can be achieved are also very different. Different goals will naturally affect the entire work method. Just want to use the Internet to increase sales? Of course, the last one is what all companies hope for: to increase sales through the Internet.

3. What costs must be incurred to achieve the goal?

Now that you know what SEO can do, you must understand what actions you must take to achieve your goals. Companies need to understand what SEO can do? Do all cooperating companies already know how to cooperate? If the keywords you want have been occupied by competitors, what actions should you take to gradually retain them?

To do well requires a professional plan. The systematic plan is very effective in optimizing all aspects of the website, not just the website SEO promotion project. For a website to be comprehensively optimized, keyword ranking is only one aspect, the more important goal is the final sales.

1. Determine the goal of the entire site source code SEO

The goal is to increase the SEO keywords, SEO related words will increase accordingly, and the overall SEO corporate image will be improved. When the internal and external sites of the website reach a certain level, the website ranking optimization will be successful.

2. Understand the customer's products and services

Before optimizing, first understand the user's products and services, as well as the status of the enemy's website. You can learn basic data through the website or by communicating with customers: website age, number of indexes, and index rate. External data: the number and quality of external links, and the entire site’s external links. Before upgrading, you should have a general idea and reduce unnecessary work. ‍

3. Analysis of Customer User Groups

Analyze and understand the client's user population, what category does the website's target users belong to? Different website features require different target users. To do accurate customer marketing, you can get basic information about the client from the marketing department, select keywords based on the website's users, and communicate with the client to clarify the website's keywords. The core keywords of the client's website do not have to be popular but they must be accurate!