The latest ranking of 50 information flow advertising media platforms!

Friends who are involved in advertising know that there are many festivals in September and October, such as Mid-Autumn Festival, National Day, and the upcoming Double 11. Many e-commerce industries have also begun to prepare for the launch in advance. In addition, it is the peak season for some industries such as automobiles , real estate, and tourism, so there is severe competition for traffic and advertising costs are constantly rising. How to find a suitable channel for delivery? Does the population portrait of each delivery platform have a high degree of consistency with the target audience of your product?

The following is the latest traffic rankings of the 50 most popular information flow platforms in August. This ranking is divided into two parts: monthly active users and crowd portrait data of each information flow platform, and mobile terminal data ranking. The overall data can be used to infer the traffic trends in September and October. Provide a reference for more accurate targeting of information flow ads ~

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

From the monthly activity data, more than 70% of the 50 traffic platforms have increased, so the overall traffic activity is good. As the World Cup craze fades, sports apps are on a downward trend. If the audience of your information flow ads is mainly male, you may want to focus on the delivery platforms, such as: automobiles (Dongchedi, Jiakao Baodian, etc.), financial information ( Sina Finance , Phoenix News , etc.)...

Next, let’s take a look at the data performance of each dimension on each major platform.

▼ Monthly Activity Top Ranking

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▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

Judging from the monthly active users in August, Dongchedi is undoubtedly a dark horse in the vertical field. In addition, the user volume is growing rapidly during the peak season of the automotive industry. Advertisements in related industries can consider this platform.

Another APP that has attracted much attention is Qutoutiao, which was invested in by Tencent and is known as the "Pinduoduo of the information industry". It currently has more than 55 million monthly active users. In addition, it rang the bell on the Nasdaq in the United States last week. On the first day of listing, Qutoutiao's stock price soared 128.14%, and its market value reached US$4.662 billion. Its user groups are mainly in third-tier and fourth-tier cities and below. Many industry insiders also say that its algorithms and technologies are similar to those of Toutiao, and its future is limitless.

▼ Top Male Users

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▼Top list of female users

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▼ Top list under 24 years old

▼ 25-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

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The following is the mobile terminal device index. Aidou who has device-specific setting needs can refer to it.

▼ Top mobile phone manufacturers

▼ IOS model TOP list

▼ Top Android Models

The above is the August information flow platform data and rankings compiled by the editor. I hope it can help you make references for channel selection and delivery optimization. If you need additional suggestions, please leave a message~~

Source: Aichisem