Macheng SEO: The impact of update frequency on website SEO results

Macheng SEO can say with certainty that the high or low frequency of website updates will affect the SEO results. Relatively speaking, websites with high update frequency and large volume will gain the trust of search engines. In addition, frequent updates of website content do not necessarily mean that the website will be search engine friendly.

Macheng SEO recently saw some discussions on the issue of article update frequency in some SEO blogs, SEO forums and QQ communication groups. Since Baidu has undergone two major updates from the end of June to now, many websites have been demoted and their keyword rankings have plummeted. Therefore, how to restore the ranking of the website has become the most concerned issue for everyone. Among them, the questions about how to gain the trust of Baidu and how to attract Baidu spiders are all concentrated on the originality of the articles and the frequency of article updates. Regarding how to write an original article, I have previously written "Does Website SEO Need Original Content Articles?" so I won't go into details here. Next, let's talk about the frequency of article updates. Regarding the topic of "the more articles the website updates every day, the better, and the more articles there are, the more beneficial it is to SEO ranking", I think there will be a lot of controversy. Here I would like to share some of my insights on this aspect.

Macheng SEO believes that the update frequency will affect the SEO optimization results

First, let’s take a look: ZAC’s blog keyword “SEO” has long been ranked on the homepage, and the update frequency of this website is 3 articles in August, and the most updated in a month since 2010 is 6 articles, and generally 2-4 articles. From this point of view, the update frequency of the website is by no means an absolute factor in determining the ranking. The update frequency of these websites is not high, but their rankings are very good, with thousands of traffic every day.

In fact, I mentioned this blog just to let everyone see more clearly what role the website update intensity plays in the ranking. There is a saying in the webmaster circle that "content is king, external links are emperor", and based on my website optimization practice in recent years, this is the truth. As long as some basic elements of the website are fine, it does not violate the rules of the search engine, and there is no cheating, the website ranking will be fine. .

Speaking of this, some webmasters may ask, is there any meaning in updating articles frequently? Of course there is, but the purpose is different from what is mentioned above. Because when a search engine visits a website, it not only indexes new pages, but also checks changes to previous pages. It's a feedback mechanism. When accessing previously indexed pages, the new URLs will be added to the library to be accessed. It’s a very simple method. If you want search engines to quickly index new pages, just add a few more internal links to increase the weight and update intensity.

What are the effects of article updates on website SEO?

1. It is necessary to update the website: As we all know, a website is a collection of web pages. The richer and more web pages there are in the website, the more attractive it is for users to browse. Now search engines are paying more and more attention to user experience. If the user experience is good, the search engine will naturally give you a better ranking for your website. Content updating is the way for a website to survive. If a website wants to be active and rich, and to attract and retain people for a long time, then the update frequency of this website must be controlled. In the past few days, I have worked on a lot of sites of different categories, and there are also many websites whose service period has expired. Then I didn’t manage them, and I didn’t update the articles. I found that many sites are still ranked very well, and these sites have something in common. They all performed very well in search engines in the early stage, and there were not many excellent new sites in the later stage. So today Macheng SEO still summarizes some of the impact of website article update frequency on SEO. There are also some single-page sites that only provide a simple service. If such sites are capable of being ranked, they do not need to be updated because they can maintain the aesthetics of the entire page.

2. The performance of articles in search engines based on whether they are updated or not: If the weight accumulated in the early stage is very good and the performance in Baidu is also very good, and there are not many competitors in the later stage, and this website is regarded as an industry benchmark by Baidu, such a website will maintain its ranking even if it is not updated in the later stage. I have encountered many of them, but in the future, such situations will no longer exist. At least it is a manifestation of the progress of search engines! Some websites have a short history and few external links. Such websites can also make up for this defect by publishing a large number of high-quality original articles to achieve a very good ranking in search engines. There are many such examples. I can't find any examples at the moment, but they happen around me from time to time, so the frequency of updating website articles should still be considered comprehensively!

3. The website update frequency summarized by Macheng SEO: I believe that those who have built a few sites and optimized them throughout the process know the degree. If we just want to cater to search engines, we can control this frequency according to our own time, but it is better to have a rate. Bloggers cannot update like portals. If we just do SEO for SEO, we can consider controlling the update frequency ourselves without affecting the search engine ranking mechanism. We can update it every day, every week, and of course, we can also update it once a month.

Macheng SEO personal experience sharing

According to personal experience, if they are small corporate websites, these websites usually do not search for many relevant keywords, so the bounce rate for keywords may not be high. Even if such websites have a little competitiveness, it is okay if the weight is well maintained in the early stage and there is no problem if they are not updated in the later stage. When writing this website, Macheng SEO also tested several of my client websites and found that the articles had not been updated for several months. They were immediately included after the update, instead of keeping them updated every day as some people say, so that search engine spiders will come to your website. This also shows that in order to run a good website, you must make the website revolve around the theme of the website (just like my blog revolves around SEO thinking, and the main focus is hospital SEO). Secondly, the content of the web pages should be rich, relevant and original. It is not enough for a corporate website to achieve this. It cannot be just a display of pictures and company descriptions. Finally, pay attention to the developments in your industry, that is, your competitors. Their website operation methods may determine how much effort you need to spend on your own website.