18 ways to make your app stand out!
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Hundreds of apps are submitted to the App Store every day. How can you stand out from the crowd? This has always been a question that developers have been racking their brains over. In fact, Apple provides us with a convenient way - to get on the App Store's featured recommendation page. If the App Store is compared to a shopping mall in the technology world, then the featured product placement on the homepage is equivalent to the giant advertising space at the entrance of the mall, and its appeal to customers is self-evident. So how do you get those coveted spots? Next, I will share some methods with you. 1. Understand how to select recommended products The Art of War by Sun Tzu says: Only when you know yourself and your enemy can you fight a hundred battles without danger. So, before striving to get a front page spot, we should first understand how those recommended apps are selected. Regarding how to select, Michael Ehrenberg, former marketing manager of the App Store, once explained at the American Mobile Game Conference: In order to better serve different countries and regions, Apple has established about 150 app stores around the world, and each app store has a local editorial team. Local app store editors target the best and most meaningful apps for their specific audience each week. By hand-picking apps this way, Apple ensures one very important thing — the apps that are about to be given special treatment are most likely to attract local users. So, as you develop your strategy to get featured, remember: Featured apps aren’t chosen by complex algorithms; they’re hand-picked by local editors. No matter how cool your app is, it needs to be approved by the editorial team before it can be on the front page. 2. Close to Apple’s design style There are many reasons why Apple is popular, and one of the important reasons is undoubtedly its design. Apple's design style has always advocated simplicity, sophistication and attention to details. You can take a look at the apps on the App Store's featured recommendation page. Without exception, they are all well-designed works. If you want to be recommended by the App Store, it is important to conform to their aesthetics. 3. Develop apps that are only available for iOS or prioritize iOS apps If you develop an app only for iOS devices, or release an iOS version of your app first, you are demonstrating your loyalty to Apple in a powerful way. When you demonstrate your unconditional support for Apple, you are more likely to receive positive feedback from Apple. 4. Applicable to all iOS products Universal apps are more compatible with Apple’s business model, and adapting to Apple’s business model will definitely give apps more opportunities to be recommended. So, it’s best to make your app available for all iOS products: iPhone, iPad or Apple Watch . 5. Take advantage of the latest features of iOS and hardware Apple often recommends their new technologies or features on the homepage of the App Store, and applications that use these new technologies or features will invisibly gain more opportunities for recommendation. 6. Use Game Center NativeX employees once pointed out that about 80% of the games recommended by Apple editors use Game Center. This isn't a hard and fast rule, but if you're a game developer and want a chance to get noticed, it's something to consider. 7. Apply “localization” As mentioned earlier, Apple has set up about 150 app stores around the world. Although the App Store content team is global, editors responsible for specific regions will select content recommendations based on local characteristics. When region-specific teams select apps for local users, those that are adapted to local characteristics are sure to attract more attention from editors. There are many applications that have been recommended due to localization processing, and the most noteworthy one is the action card game "Mavenfall". The game has been adapted very finely and was recommended by Apple as the “Best New Game” in 120 countries and regions after its release. Steven Zhao, founder and CEO of Blue Tea Games, said: "Localization is an important step for any game that wants to go beyond borders and reach a global audience! This is one of the reasons why Apple recommended us." So, if your app is a "foreign monk" or wants to go abroad, you might as well localize it and support multiple language versions as much as possible. 8. Update frequently Henry Kang, founder and CEO of fashion app StyleIt, expressed his views on "how to make apps more easily recommended" in a blog post for Business Insider. While he acknowledged that luck was partly to blame, he also made it clear that "constantly updating your product and adding new features is very helpful in getting recommendations." Why do this? There are two main reasons: Improve ratings/reviews of your app. Frequent updates can not only improve application bugs in a timely manner, but also add new features in a timely manner. When users see that the application is constantly improving, they will naturally give it positive reviews. Business Insider pointed out that between 2013 and 2014, apps with above-average ratings were updated at least nine times per year. When Apple selects apps worth recommending, it will definitely take user ratings/reviews into consideration. "Updates" themselves can earn your app a recommendation opportunity. There is a recommendation slot called "Best Updated Games" on the App Store homepage. If your app is a game, you might as well aim for this recommendation slot. 9. Pay attention to various holidays Since Apple has paid more and more attention to the Chinese market, the App Store's holiday recommendations are no longer limited to Western holidays such as Christmas and Halloween. Many Chinese festivals have also gradually been included in the recommendation category, such as the Spring Festival and Mid-Autumn Festival. Whenever it’s a holiday, you can consider making some adjustments to your apps. Apple editors will focus on recommending products with holiday themes, so don’t miss this opportunity. 10. Optimize application information We all know that app icons, screenshots, descriptions, etc. not only affect users’ download behavior, but also indirectly affect the ranking of the app. At the same time, don’t forget that Apple editors will also see this information and use it as a reference for selecting recommended apps. Careful optimization of icons, screenshots, and descriptions is an important task that must be completed when uploading an App. 11. Showcase Apple devices in product promotional videos Everyone likes someone who likes themselves. Therefore, when submitting product promotion videos, it is best to use Apple devices to demonstrate the various functions of your own application. If your app supports Apple’s latest technologies, it is recommended to highlight these! There's no better way to express your love for Apple. 12. Don’t ignore media outreach App Store recommendations can lead to media coverage , and similarly, media coverage can lead to recommendations. Try to get your app featured in mainstream media, or on technology blogs and forums that Apple editors follow. If they happen to see this article and like your app, they are likely to take the initiative to find it and try it. If you can be noticed, you are not far from being recommended! 13. Connect with Apple Make friends with people who have referral power, or network with people who work at Apple. Even if he doesn't have the power of recommendation, he may be able to help you. If you have searched various networks around you and haven't found anyone working at Apple, go to social networking sites such as Weibo, Twitter , and LinkedIn. You may find something great. In addition, you can also email Apple directly to actively introduce your product and ask for recommendations. Here are some tips on how to write emails: They receive a lot of emails every day, so keep them short. The email should be attractive. You can write a story about your home app, but don't make it too long. Consider including an introductory video of your app. Be sure to emphasize Apple-specific features. Ask them for some feedback on your app. This way you can get some direct suggestions for improvement even if you are not recommended. 14. It’s best to release your app on Tuesday or Wednesday The App Store updates its featured page every Thursday. If your app is released on this day, the editors will definitely not have much time to pay attention to it. If you publish on a Friday, that means your app will have to wait nearly a week before they pick it up, doubling the risk of being overlooked among thousands of apps. Normally, the App Store will give a certain weight to new products, and they are more likely to attract the attention of editors when they are first launched, so you must grasp the release time well. 15. Improve app ratings and downloads Apple considers many indicators when selecting recommended apps, and user ratings/reviews are one of them. According to Appbot’s research, nearly half of the recommended apps have a user rating of 4.5 or higher. Therefore, it is very important to keep an eye on user reviews and make sure your ratings remain high. However, many people find it very cumbersome to count and analyze user ratings/comments. In fact, you can try to use some tools for this part, such as some user review tracking functions on the market, which can query all user comments and ratings. In addition, we need to remind everyone that, while increasing positive reviews is important, do not try to use illegal methods to gain positive reviews. The risk of being removed from the shelves is far greater than the chance of being recommended. 16. Attract specific users At the bottom of the App Store's featured recommendation homepage, Apple has specially set up an "App Special" where some "unpopular" categories are given a fixed recommendation weight. In addition, Apple often creates some specific themes. If your app is difficult to occupy a place in the popular categories, but can be associated with the "unpopular" categories, you might as well try to choose these categories. 17. Don’t blindly stand on the free app list As we all know, the competition on the free list is the most intense. If you want to avoid this life-and-death situation, you might want to try a paid app. However, whether to choose paid or free should be determined according to the actual situation. Here we only introduce one way to enter the boutique recommendation page. 18. Get a good ranking for your app According to observations, apps that usually rank higher on the list are much more likely to be recommended than unknown small apps. Therefore, having your app ranked well in the App Store will definitely attract the attention of Apple editors. When it comes to ranking, ASO is involved. The main factors affecting ASO include not only app title and keywords, but also user reviews, download volume, and so on. So how to do ASO well? You may want to pay attention to the content previously released by the appganhuo WeChat official account . As we all know, by being on the recommended page, the App will gain widespread exposure, and the traffic brought by it cannot be underestimated. In the eyes of Apple users, "featured recommendations" equals "high quality", and Apple's traditionally strict review standards have invisibly advertised the recommended apps. Moreover, clicking to download after seeing the recommendation is a voluntary behavior of the user. The high conversion rate based on such a large amount of traffic will definitely bring and accumulate many high-quality users for your App. When everyone is trying to attract traffic through rankings and keywords, it is also a good idea to try to find a new way by going to the boutique recommendation page. Your APP |
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