5 tips to turn your circle of friends into a highly active community

These are the five things that you can do if you persist in doing them well. You will find that your circle of friends is becoming more and more active and will become a great resource for you.

First thing: be sure to reply to all replies

I put this matter first to emphasize that it is the most important of all the links, no doubt about it. Because this directly involves the " retention " of users in your circle of friends. This kind of retention does not mean that he will not read your Moments in the future, but the retention of interaction with you, which is the actual traffic pool of the Moments content in the future.

First you need to realize how valuable it is to get a response. Friends who are engaged in community operations know that the community follows the 80/20 principle, and only 20% of users will actually participate in content publishing, interactive replies and other behaviors. Therefore, the cost for a person to perform a reply action is relatively high. If he does this to you, you must take it seriously.

Many people receive many replies with great difficulty, but they like to be lazy and give a "unified reply". Yes, it is very convenient for you, but think about this problem carefully. Several people are willing to move their fingers and operate dozens of times to send you a message, and then you reply to everyone with one sentence. It is like everyone gave you a gift, and when you gave a gift in return, you gave a 10-yuan bill, and then told everyone thank you, and gave a unified gift in return, and you divided the 10 yuan equally among yourselves.

Do you think everyone who gives a gift will be hurt? I originally wanted to turn my heart to the bright moon, but the bright moon was shining on the earth and it seemed to ignore me.

Believe me, everyone hopes to get a reward that exceeds his efforts. If the reward is low, he will gradually choose not to give anymore. If there is no reward at all, he will choose to stop giving even more quickly or even abandon you.

So, listen to me, you should sincerely treat every reply from the "users" in your circle of friends as a gift from them, and give back to them seriously and diligently, so that they can directly and deeply feel your care, so that they will interact with you tirelessly in the future. Because they know that every time they work with you, they will get effective feedback and rewards.

This article provides several screenshots of WeChat Moments. It can be seen that whether it is a request for help or daily fun, it is likely to bring a high number of comments or likes (as for why there are such a high number of replies and likes, please check "Is it a good operation? Just look at your WeChat Moments to know"). Although many of the suggestions given here are exactly the same, I will definitely not choose the "unified reply". Instead, I will reply to them one by one and try to make my replies as different as possible. If you copy and paste the reply, then how can I show my sincerity? And wouldn’t it be sad if your friends saw you copying your reply?

Of course, you may encounter a time when you really have nothing to reply to, in which case you can reply with some emoticons, at least to make sure you have replied to all the replies. If you have replied to everyone one by one, it doesn't matter if you make some unified replies.

If the number of likes is very high, you can also reply to everyone to thank them for their likes. There is nothing wrong with actively initiating a collective feedback.

The second thing: actively like and reply to other people’s Moments

The second thing is actually about "acquiring users", that is, acquiring more users who will interact with you and pay attention to your circle of friends. This is actually very simple. When you see other people’s Moments status, as long as you have the slightest desire to reply to what they say, you should encourage yourself to reply and interact with the other person.

If you interact with others, they will be willing to interact with you. It is a matter of reciprocity. Don't ever think that it's natural for others to reply to you, but that you're so noble that you never comment or like other people's statuses. The more noble you are, the less people will pay attention to you.

The third thing: strictly control your content and test release it

This matter is very strange to talk about. Someone once told me that after she posted a status, if no one liked or commented on it for a long time, she would delete it and feel very embarrassed. Fortunately, Moments is a magical product that can relieve a lot of this social pressure. If you see that no one has replied to someone else's status, it may be because you don't have any common friends with him. This product feature can greatly reduce the pressure on people when posting status (on the contrary, this is not the case with QQ Space’s “Says” and Weibo). But even then, you should still control your content. Because people who always post junk statuses will be blocked or blacklisted sooner or later. Extreme cases include those Wechat businessmen and relatives who always forward health knowledge.

So how do you control your content? It's very simple, just do a test release. Content-heavy communities or information platforms like Weibo Toutiao will conduct content testing. After the content is released, they will see whether the interaction is good. If it is below a certain threshold, the display weight of the content will be automatically reduced, so that fewer people will see the junk content. This solution can be reused in your circle of friends. For example, if Yaoyao posts a status and finds that few people like or comment on it 10 minutes after posting it, if the status is not very important to Yaoyao or he has no special desire to show it to everyone, he will delete the status. Because the traffic has proven that this status is garbage to everyone.

If you persist in doing this, except for the utilitarian statuses that you deliberately want to PR or post, the other content in your circle of friends will make people feel that "Well, this person's status is usually worth reading or interesting." This way, when you are quickly scrolling through your feed , some people will be willing to stop and take a closer look at what you are saying.

In addition, it is particularly important to strictly control advertising content. These are the contents that others want you to forward, or that you must forward due to work needs. Yaoyao’s circle of friends is jokingly called a “mobile banner” in the company, because sometimes the traffic and interaction of Yaoyao’s circle of friends may be higher than the conversion rate of a banner in a community product, so my colleagues often ask me to “apply for banner resources”. At this time, they will act like a big shot and will strictly "review" the display efficiency of the content and information on the "banner". If the display copy and pictures do not meet what I consider to be efficient, I will reject them. In addition, we will agree on how long the banner will be online and when it will be offline. For example, I will remove this banner after 10 minutes, or after a certain number of scan code users have been converted. Such arrogance is essentially to control the effectiveness of the delivery and the damage to users. If there are more and more advertisements in an APP, its activity will naturally become lower and lower, so you must have a scale in mind when controlling the content of advertisements.

The fourth thing: perfect classification and control of release frequency

Following up on the previous point, content is sometimes relative. Some states may only be valid for some people. Then for those who are not involved, it is garbage status. Therefore, it is important to insist on classifying your friends reasonably. I don’t know how many labels you will give to your Moments, but I have probably dozens of labels. I strictly control who should see a lot of targeted content and who should not see it, in order to try not to harass irrelevant people. If everyone does this, perhaps you will feel more refreshed when you look at the content in your Moments, and there will be less junk content. For you, precise content delivery will bring higher benefits.

The picture is from the Internet, not required

In fact, this is a kind of user stratification operation . The more tags you have, the more detailed your user stratification will be.

So, please insist on categorizing each friend, be respectful when posting status, and don't harass your good friends.

Also, please control your posting frequency. This is somewhat similar to classification. Without further ado, no one likes to listen to a nagging person who is always in your sight. The limit for posting status updates is 3 per day. Normally there is less than or equal to one message per day. For reference only.

Fifth thing: maintain good relationships with your friends

This includes both relationships on WeChat and relationships in real life, which is not something this article can teach. If you have a large group of good friends, naturally everyone will be willing to buy into your account. If nothing else, start by replying to their WeChat messages promptly!

These are the five things that you can do if you persist in doing them well. You will find that your circle of friends is becoming more and more active and will become a great resource for you. You have to know that many people will think that operating the circle of friends in this way is too scheming and bitchy after seeing it. Indeed, there seems to be such a point, but in essence, everyone hopes that we can reduce harassment of each other, which is good for both others and ourselves. If you understand and can do it after reading this, I believe you must be a good community operator and user operator , because all of this is essentially about operating users and communities. Start learning operational awareness from what you do every day, and there will be changes that you can’t imagine.