How to systematically and efficiently obtain free traffic?

If marketing were a science, I'd rather be a wild bird.

Forgive my simple and crude thinking: scientists beg for subsidies and live a hard life, while wild birds find their own way to make a living and earn money every day.

As the saying goes, domestic chickens have rice and soup nearby, while wild birds have no food and the world is wide open.

What we are going to talk about today is how to get a lot of free traffic in the early stage of entrepreneurship like Little Wild Bird.

There are two types of traffic, passive traffic and active traffic:

What are you sweeping? What street?

① QQ and WeChat traffic;

Step 1: Prepare a bunch of Android phones with the lowest configuration

1. Why an Android phone?

Because Android phones are not picky and can install a lot of weird promotional software that iOS systems cannot; also because Android phones are cheap.

For WeChat/QQ.

The WeChat/QQ system has two main criteria for detecting cheating: multiple IDs and whether the MAC address and IP address are shared.

Each mobile phone has an independent MAC address; if you use mobile data to access the Internet, the IP address is also independent and will not be judged as cheating by the WeChat/QQ system and your account will not be blocked.

If you don’t mind the hassle of going through the real-name authentication process one by one, and aren’t afraid of having a bunch of unpaid mobile phone numbers under your name affecting your credit record, then go for the real-name authentication process.

2. Why register a secondary account instead of using your current ID?

I am not pointing out that the WeChat business system is really low, but even if you set every post in your Moments and every statement to "partially visible" so as not to harm your relatives and friends, what if WeChat/QQ comes up with new rules and blocks your account, won't you lose all your connections?

The upper limit of WeChat friends is 5,000, leaving 1,000 surplus friends for natural growth.

How to add 4000 friends?

A. Buy a bunch of level 16 Sun QQ accounts and ask for people from the QQ group

Ⅰ. Why is it the 16th-level Sun?

① It doesn’t look like a QQ account picked up on the street, so it is easy to join a group and not easily blocked;

Ⅱ. Why do we attract fans through group activities?

Playing in a group is the fastest.

B. Ask the video site for help

The three major traffic gathering places on the entire network: music, games , and videos.

C. Ask for people from WeChat merchants

There are two groups of micro-businesses in China:

So, join a bunch of WeChat business groups and copy this sentence: "Many people ask how to add friends in batches on WeChat. I just learned a good method. You don’t need to download any software. It’s no problem to automatically add hundreds to thousands of people a day. Send me a private message and I’ll teach you for free (the last 10 places)."

When people add you, tell them that a good way is to join a bunch of WeChat business groups and copy that paragraph.

D. Ask for someone by mobile phone number

① Can be proactive

E. Asking for people through fake demands

① It can be a fake recruitment demand

F. Send group messages asking for people

G. Ask for free people

H. Ask the "color flow" for people

What is "color flow"? It is the traffic that is "born for lust".

Everyone has lustful hearts, and Guo Jia's supervision is so strict, so anyone who dares to play with pornography can get caught——

for example:

I. Recommend important people to each other

You have a CP, I have a CP, let's exchange them, and I will put you in jail for five years for gathering and making trouble.

Directly, just post on WeChat Moments saying that I have a friend who does XX, and if you want to buy XX, scan the QR code and register my name to get a 10% discount.

Indirectly, play a guessing game in the circle of friends, if you guess correctly, scan the QR code and add your friends to receive the prize.

L. Ask for people from "Fission"

The so-called fission is to let your friends actively invite people to you, and one friend can split into multiple ones.

How to do it? Either give him a red envelope, play games with him, or give him value——

review

The so-called "Ten Ways to Get People" include asking for people from QQ groups, video sites, WeChat businesses, mobile phone numbers, group messages, false demands, free services, sex traffic, mutual promotion, and fission, just to add 4,000 friends to the WeChat account.

Adding a lot of friends but not cashing in is like treating marketing as a scientific research that is getting further and further away from money, which is a waste of resources.

To monetize, there are big monetization and small monetization.

Under the guise of pretending to be a pure green tea bitch, you post your red envelope records, implying that your wolf friends will take the initiative to send red envelopes to please you.

With a few words like "keep collecting and pay with your body" that make people imagine, the money will come pouring in...

First Street Summary:

Why use WeChat official accounts to handle all network traffic?

A. So-called centralization is like a domestic bird. Whether it eats well or not depends on its owner.

Just like content-based communities like Toutiao, the large traffic entrance for push is controlled by the editors, and the authors have to live by the editors' mood. Are you willing to let the traffic you have obtained with great difficulty be exploited by the platform and used by others?
Another example is Sina Blog. Once it is recommended on the blog homepage, it will have over 10,000 readers in minutes. What if it is not on the homepage? I don’t know, because I’ve never visited a blog that wasn’t recommended on the front page.

B. The so-called decentralization is like a wild bird. It depends on itself whether it eats well or not.

WeChat public accounts are a typical feature. Every follower and every reader on my public account are hard-earned by me, so the WeChat platform has no power to interfere with the content (after all, I don’t rely on the platform’s recommendations, and no one is watching the platform’s face every day).

Apart from Guo Jia's policy of strictly prohibiting pornography, gambling and drugs, and H5 games and tests that have caused great public resentment, other content can be said to be taboo-free.

Build your own website, use a US domain name, Hong Kong host, and you don’t even need to register. The content is more free than WeChat. Why not build your own website to handle all the traffic on the Internet?

Because you build your own website without sharing attributes - it's already stressful to open your strange domain name without any license, and sharing a web page on your domain name that may contain a virus with your friends requires a lot of patience.

WeChat public accounts are different. Backed by Tencent’s security endorsement, sharing only depends on the content, and nothing else matters.

Mobile devices account for more than half of users' usage time, and WeChat accounts for more than two-thirds of mobile usage time - this is not the point. The point is that WeChat has public account following and push entrances. As long as the content is strong like this account, high-frequency and multiple openings are not a problem at all.

At least update one post a day to show respect to your followers;
Even if I can't update something, at least I can post a picture to show my support, just like He Caitou's "Past Events on the Edge of the Sink".

The content itself is very different, and it is impossible to give a universal standard, but we can roughly look at three data.

① First look at the reading rate: The higher the reading rate (number of readers/number of fans), the better the article;

If there are not 100,000 reads, then there is no need to increase the number of reads, comments, and likes? Of course.

Please see "Drawing the Ten Directions"——

A. Why?

When a follower forwards your article to their circle of friends and makes a positive comment, it becomes your best soft copy - forwarding it to your circle of friends directly drives traffic to you; making a positive comment serves as a friend's endorsement of trust and strengthens the traffic-generating effect.

B. How to do it?

So what is the decisive factor that makes followers forward and comment positively? title. 80% of the audience only reads the title, so it is enough for the title to be "pretentious".

Why is it pretending? Think about it, when you forward an article to your friends circle, isn’t it for——

① Pretend to be awesome and know this (like this title: "Bo Xun: 78+N psychological triggers that 78% of people suffer from but don't know it" - pretend to be a high-end player to your friends);

Also, why does every article title include the author's name? Of course, this is to make the person who forwards it endorse you unconsciously.

——In short, you use the title to show off to your followers, and your followers endorse you by forwarding your posts.

2. Drain traffic from WeChat and QQ

See the previous street.

A. Why?

Why is it that it is not WeChat that drives traffic to Weibo, but Weibo that drives traffic to WeChat?
The time spent by Weibo users has been largely squeezed out by WeChat; and Weibo’s timeline also tends to be focused on celebrities and comedians, so it’s best to transfer your fans to WeChat public accounts before things get drastically worse.

B. How to do it?

A. Which columns should we use to attract traffic?

Open Toutiao account, Sohu public account, Yidian Zixun public account, Huxiu column, Baidu Baike, Jianshu, Zhihu answers, Zhihu column, and Sina blog.

B. Why draw traffic from columns?

Because these columns have "centralized" recommendation bonuses——

5. Drain traffic from videos

6. Draw traffic from pictures

Post pictures with your WeChat public account ID watermark all over the Internet so that they can be included in Baidu Pictures and then quoted by uninformed netizens.

Tips : Baidu Tieba pictures, Baidu Encyclopedia, Sogou Encyclopedia, Duitang.com, Huaban.com, pictures in Sina blog articles, and pictures in articles from news sources with high Baidu weight will all be given priority in Baidu Images.

Classified information websites, such as 58, Renren, and Ganji, are all targets for traffic diversion.

Most of the time it's just to show off one's presence, but if the algorithm goes haywire or the editor makes a stupid recommendation, it can also bring benefits - so it's enough to use software such as "Xingpigeon Classified Information Marketing Expert" instead of human effort to show off one's presence.

8. Drain traffic from Baidu Tieba

When Mop, Tianya, and Xici Hutong, which were popular in the PC era, gradually fell out of favor, Tieba remained hot - after all, Baidu Tieba ranked high among all Baidu search results, bringing in a large amount of novice traffic to Tieba.

A. Heat first

① Open a big post with an excuse to update it daily and use a pseudonym to grab the WeChat public account ID of the second post (for example, my previous post "Human Marketing Encyclopedia, I am the Marketing Director of a Listed Company and answer questions for free" with over 10,000 replies in the Marketing Post Bar);

B. Re-detonation

From the beginning till now, I haven’t seen any personal subscription account send text messages to viewers - you can collect the mobile phones of your WeChat public account’s loyal fans, and send text messages to remind them to come back and read the content when there is useful information.

You can also ask your loyal fans to join your QQ mailbox list, and then they will receive emails reminding them to check back when there is useful information.

10. Draw traffic from paid channels

If you can’t drive traffic for free, spend the money on paid traffic wisely.

For example, if you post tasks on platforms where water army orders are taken, such as "Renren Zhuan Lianmeng" and "Shuijun.com", there will be a large number of newbies retweeting your articles; if you buy high-end circle of friends projects on platforms where big Vs take orders, such as "Weiboyi", there will be a large number of big Vs retweeting your articles.

review:

The so-called "drawing traffic from all directions" refers to drawing traffic from followers, WeChat and QQ, Weibo, columns, videos, pictures, classified information networks, Baidu Tieba, text messages and EDM, and paid traffic, just to increase the number of followers of WeChat public accounts a little bit every day.

Even if it doesn't have 100,000 reads, don't you want to collect some pocket money? Of course I do.

WeChat public account monetization is quite a great way to gain both fame and fortune:

1. Receive praise

There will always be people who know what's good. When you accumulate high-quality content, you will receive a lot of praise sooner or later.

2. Post advertisements

With 10,000 followers, you can activate the traffic master service. When your followers click on the ads below the article, you can make money without doing anything.

3. Sell soft articles

Register a self-media account on Weibo and you can be asked by the client to write soft articles.

4. Sell author-related products

Why is it author-relevant?

Because the author continuously accumulates high-quality content for his followers, of course the followers are more likely to buy into the author's account; at the same time, there are so many scammers these days that there are not even enough fools. Is it really true that promoting products that have nothing to do with the author is not a way for the client to easily assign orders through Weibo?

Why is Luoji Siwei better at selling books than stationery? Because Luo Zhenyu proves every day that he understands books, but he has never proved that he understands stationery.

Just like I posted the classic "Poor Marketing" on my public account "Tathagata" a long time ago, the second draft of which is still being revised.

5. Sell author-related services

Why is it author-relevant?

Same with products.

When you have 100,000 followers, how many people buy your online/offline training?

Just like the "Twelve Golden Medals" that I sold to my followers, giving them a legitimate opportunity to cheat on their articles.

When you show your partners your public account that is full of useful information and has tens of thousands of readers, will it be easier for you to get cooperation opportunities?

WeChat public accounts can just use their brains and hands to create a few articles. What else can they do by asking investors for money other than improving their lives?

Anyway, if I get the money, I will definitely buy traffic from my acquaintances and do reasonable accounting, and then let my acquaintances buy traffic from me to settle the accounts legally.

Second Street Summary:

1. Why use a "WeChat secondary account" to take over?

A. As an app that occupies 2/3 of mobile phone usage time, WeChat has the lowest threshold.

B. At the same time, even if it is a small WeChat account, it is still a "living person". Compared with the mechanical WeChat public account, it shortens the psychological distance - if you decorate it a little bit, this living person will even have warmth.

A. Do you think that offline audiences will patiently enter a long string of characters, write a list of reasons for adding them, click send, and then patiently wait for you to approve their application? Of course, it simplifies the input of more than 6 characters into a scan code action, which reduces the decision threshold of offline audiences and the bounce rate caused by wrong input of numbers;

B. At the same time, let the offline audience selectively ignore themselves and add reasons for their psychological concerns about not being approved by the application - I'm not asking you to add me, it's you who put the QR code and asked me to add you, and I happen to have relevant needs, so just scan it.

3. How to “decorate” a WeChat secondary account?

A. Post your first circle of friends right now, with the content like "I changed my account number, those who see this are the friends I care about the most", to prove that the small account is not a small account.

B. Prepare at least ten basic posts. You can post the following ten posts in one day because no one will check the time anyway - prove that you are a living person with a sense of life (5 posts), prove that you are not short of money (1 post), prove that you have helped your friends make money (1 post), prove that you love the brand and products you promote (3 posts).

C. Then, according to the above ratio, make sure to eat at least one piece every day.

Please see "Suck Five"——

A. Have store resources to drain the channel

For example, in stores where free WiFi is available, you will be given the password only after you scan the QR code and add WeChat - the password will be provided by telling your WeChat personal introduction in advance.
For example, if a store holds a lottery, you will only be notified whether you have won a prize after leaving your phone number - and you can add WeChat by leaving your phone number.

B. If there are no store resources, you need to create store resources and then drain the channels.

For example, they can teach store owners to build Youzan Mall for free, and then add their own products to the mall;

For example, if you see a store recruiting, add them as a friend and ask the store owner to recommend customers to scan the QR code and follow you for a fee;

For example, provide supermarkets with free receipts with your WeChat QR code;

For example, you can use online promotional resources to exchange for offline help in distributing flyers for you;

For example, bribing the courier and buying the customer's phone number from him;

For example, you can bribe the courier station to help you distribute flyers;

Even when going to the toilet, you have to stick your QR code on the squat toilet door.

Whenever you get a chance, ask your friends to recommend you business cards that you think you need, and you can take the initiative to add them as friends;

Put your personal WeChat on the back of your phone, and scan the QR code with each other during the trip or at offline gatherings;

Work with local industry associations to organize conferences or free training, and promote QR codes at on-site events;

3. Attract people from the big V entrance

A. You can flatter the big V, for example, write a series of articles bragging about the big V, submit them to major news sources with your own WeChat account, and then find ways to get the big V WeChat account as an admirer, share the articles on Moments and @ the big V, and then ask him to do things...

B. You can chat with big Vs and promote each other. If a big V has 100,000 followers, and you have two public accounts with 50,000 followers each, try to chat with the big V on the two accounts and push them in exchange for the other party pushing you on WeChat; if you only have 10,000 followers, try to chat with the big V and push him ten times in exchange for the other party pushing you on WeChat once.

C. You can directly place an order on Weibo to buy the "high-end circle of friends" service of the big V (if you cannot give the big V a name, you can only give the big V a profit).

4. Attract customers from the product entrance

A. The WeChat QR code of the customer service WeChat account is hidden on all packaging and gifts;

B. A WeChat QR code for contacting customer service for a free draw is printed on all promotional materials.

There is a paradox in buying media: those who need media coverage the most are those who cannot afford it, while those who can afford it take the initiative to report.

Why do bikini girls have WeChat QR codes printed on their buttocks, and why do muscular men have QR codes printed on their chests and walk around the streets? Why did they flash mob in front of newspapers and radio stations? It's all to attract media coverage.

review:

The so-called "five ways to attract people" are to attract people from channels, connections, influencers, products, and media.
Just to accumulate enough offline followers to monetize the WeChat account.

Isn't it just to attract offline people to where they can make money?

• Lead to product services, congratulations, you can sell goods without any effort;
• Lead to the agent's pressure on goods, congratulations, you can squeeze your offline;
• Lead to the live broadcast room number, congratulations, you can make a lot of money;
• Lead to the third-level distribution, congratulations, you can enjoy the commission;
• Lead them to group buying, congratulations, you can get the product and the money;
• Lead to Qingsongchou, congratulations, you can pretend to be sick and ask for donations;
• Lead to Weibo, congratulations, you can sell high-end circle of friends;
• Lead to the official account, congratulations, you can push it once more;
• Lead to the physical store promotion, congratulations, you can wait to receive customers;
• If you are attracted to financial products, congratulations, you can reap the profits.

It's all in vain no matter where they lead them, after all, the numbers are there - as the saying goes, if the land is lost but the people are, both the people and the land are lost; if the land is lost but the people are still there, both the people and the land are gained.

Regardless of whether they were rich or poor before, entrepreneurs are poor before they break even.

Computers and mobile phones are the only 14-seat public minibuses for the poor. Instead of listening to the "home birds" talking about those vague theories that are too far away from money, it is better to be like the "wild birds" and sweep the streets all night to attract some traffic on the ground.

• The so-called "Ten Ways to Get People" include getting people from QQ groups, video sites, Wechat businesses, mobile phone numbers, mass messages, false demands, free services, sex traffic, mutual promotion, and fission.
• The so-called "drawing traffic from all directions" refers to drawing traffic from followers, WeChat and QQ, Weibo, columns, videos, pictures, classified information websites, Baidu Tieba, text messages and EDM, and paid traffic.
• The so-called "five ways to attract people" are to attract people from channels, connections, big Vs, products, and media entrances.