What do all those awesome words that APP promoters always say mean? Tips for beginners!

Recently, several new people came to the company, all of them are freshly graduated college students. They are full of energy and youth with no limits, which really makes people angry. However, when it comes to driving skills, he can't compete with us experienced drivers.

We take for granted all kinds of nouns on our lips every day, but they may seem confusing to newcomers. Today, I will put aside the hatred of you being younger than me and sort out for you what knowledge newcomers who have just entered the Internet operation circle should have.

ASO : The abbreviation of App Store Optimization, which means application market optimization. The process of improving the ranking of apps in various app market rankings and search results. Similar to SEO , but also different.

SEM : The abbreviation of Search Engine Marketing , which means search engine marketing.

SEO: Search Engine Optimization, search engine optimization. Through optimization, the site will appear in a relatively high position when users search. Typically, it takes some time for the effects of SEO to become apparent.

SEO is to obtain good natural ranking through technical means; SEM includes SEO and paid ranking, precision advertising and paid inclusion

EDM: The abbreviation of Electronic Direct Marketing , which is email marketing.

AdWords: Google ’s keyword bidding advertising.

Search ads : Apple App Store search ads, the pricing system uses the CPC model. At 1 a.m. on June 9 this year, Apple officially announced that it would try the search advertising model in the App Store within the iOS system. The beta version has been tested in North America and will be officially launched in the fall.

CPC: Cost Per Click, the most common form of advertising, paying for each click.

CPM: Cost Per Mille, the cost per thousand, is the fee you need to pay when every 1,000 people see your ad during the advertising process.

CPA: Cost Per Action, cost per action, refers to the actual effect of advertising, that is, charging according to the valid questionnaires or orders responded to, without limiting the amount of advertising.

CPS: Cost Per Sales, the advertising amount is converted based on the commission from actual product sales.

DAU: Daily active user, number of daily active users.

MAU: Monthly active user, monthly active users.

ROI: Return on Investment, which is net profit divided by investment amount.

AR PU: Average Revenue Per User, which is the average revenue per user, an indicator to measure a company's business revenue.

CR: Conversion Rate refers to the proportion of converted visitors to all visitors to a website.

KPI: Key Performance Indicator, is one of the methods of enterprise performance appraisal. Its characteristic is that the appraisal indicators are selected around key results areas.

KPI is so beautiful that it attracts countless heroes to compete

Traffic: Traffic, the number of all visits and/or visitors to a website.

UV: Unique Vister, independent visitor, the number of unique visitors to the website.

PV: Page View, which is the total number of times the website is viewed.

IP: Internet Protocol, refers to the number of independent IPs. The same IP address is only counted once a day.

RV： Repeat Visitors, repeat visitors.

TP: Time On Page, time spent on the page.

Traffic Sources: Traffic source channels.

Baidu contributes 100 UVs to you every day; users directly entering the website contribute 10,000 UVs to you; WeChat brings you 1,000 UVs every day... The source channel is very important.

Even good wine needs no bush; no matter how good the content is, it will be useless without traffic. For Internet operations, traffic is the first indicator to measure the quality of operations.

When we talk about traffic, we are actually talking about a very broad concept. It is not just a certain indicator, but we need to look at data from all aspects comprehensively.

KOL: Key Opinion Leader. People who have a say on media platforms such as Weibo and WeChat. These people may be professionals or very experienced in certain industries, so their words are usually convincing to their fans.

UGC: User Generated Content, which means user-generated content.

PGC: Professional Generated Content, content created by experts, content created by celebrities.

UED: user experience design, user experience design. The original meaning of UED is user experience design, that is, the page presented to the user.

LBS: Location Based Service, a value-added service based on location, which provides users with corresponding services with the support of geographic information system platform.

SNS: Social Networking Services, refers to the relationship network between individuals, that is, social networking sites (SNS sites). Popular SNS in China include Zhihu, Xiaonei, Kaixin.com, etc.

TMT: Digital new media (Technology, Media, Telecom) industry. TMT is the first abbreviation of three English words, telecommunications, media and technology, integrated together.

IP: The abbreviation of “Intellectual Property”, which is intellectual property, is also a very popular concept. Note that it is different from the other IP (internet protocol) mentioned earlier.

VR : Virtual Reality is the use of computer equipment to simulate a virtual three-dimensional space, and then use immersive head-mounted devices to provide users with visual, auditory, and to a certain extent tactile feedback. Allow users to explore the simulated unknown three-dimensional space as if they were there.

AR: Augmented Reality, also known as mixed reality. It uses computer technology to apply virtual information to the real world, and the real environment and virtual objects are superimposed on the same screen or space in real time and exist simultaneously.

AR and VR made a big splash at the just-concluded ChinaJoy, especially VR, where there were long queues in every experience area.

This kind of scene is common at CJ . The experiencer wears VR glasses and does not know which wonderful world he is in. However, to the spectators who do not know the truth, your actions may seem a bit... uh...

MR: Mixed reality (MR for short) includes both augmented reality and augmented virtuality, and refers to a new visual environment created by merging the real and virtual worlds. In the new visualization environment, physical and digital objects coexist and interact in real time. The system usually adopts three main features: 1. It combines virtual and reality; 2. It is in virtual three dimensions (3D registration); 3. It runs in real time.

In addition to those listed above, there are many more abbreviations and knowledge. The important thing is that we need to master the ability to learn. Internet operation is a gold mine waiting for you to dig!

I wish you all can become an experienced driver soon!