Don’t know how to write a plan? You may not understand these 4 points!

I often encounter many people complaining that they don’t know how to write a plan? No ideas! Some people will spend several times more time than others to write a plan, and in the end they are repeatedly asked by their leaders to revise it! The most fundamental purpose of writing a proposal is to solve the problem, so it best reflects a person's thinking on analyzing and solving problems.

one

Last week, an article titled "What problems do you encounter when writing an operation plan ?" was published on the official account. 》Research article. In one week, I saw more than 50 friends leaving messages and asking questions in the background. The questions were very repetitive. Among the more than 50 questions, there are actually only four major categories that can be summarized. Several representative problems are selected in each category. Let’s see if you have encountered these problems during the proposal writing process?

1. Grasp the idea of ​​the plan

• What are the main important contents of the operation plan?
• Where should I start when writing an operations plan? I feel out of ideas!
• Recently I have been thinking about writing a project plan for a UGC outdoor tourism platform. I want to integrate outdoor tourism related resources into the platform. What are the key points that need to be highlighted in the general direction and steps of the proposal?
• It often takes a long time to write a proposal, and it often fails even after repeated revisions by the leader!

2. Grasp the key points of the plan

• How to identify key issues when writing a proposal?
• I lack confidence when writing a proposal, and I always look over a problem point over and over again. After I finish writing it, I feel that it is not good, and after a few days I forget what I wrote roughly?

3. Overall grasp of the plan

• If the ideas are not clear enough and the plans lack integrity, they will often only take part of the problem into consideration, and it is easy to ignore the potential problems in other areas!
• There are problems with the overall view and the solution architecture. I always fail to think comprehensively. After several repairs, the leaders are still not satisfied!
• Various problems were encountered in the process of formulating the plan to improve the indicators, resulting in the inability to implement the plan!

4. Grasp the implementation of the plan

• Various problems were encountered in the process of formulating the plan to improve the indicators, resulting in the inability to implement the plan!
• When writing the plan, the strategy was considered very comprehensively. However, after final implementation, it was discovered that only one or two key strategies in the plan were actually implemented among many aspects, and the rest were just formalities!

Putting aside the degree of understanding and expertise of the industry, products, and projects, as well as specific solutions to product or project problems, we will find that there are actually four major types of problems that affect everyone's proposal writing:

1. Unclear plan ideas
2. Can't grasp the key points
3. The plan lacks holistic thinking
4. The plan cannot be implemented

The above four categories of problems will in turn directly affect the judgment of the professionalism and effectiveness of specific strategies, so it is very important to have good ideas when writing plans!

two

The direct purpose of writing a proposal is to convey information and persuade people, and the most fundamental purpose is to solve problems. Once you understand these two points, you will find that when you write a proposal, it must first be persuasive (supported by data), and secondly, it must be able to truly solve the problem (be able to be implemented and achieve the goal).

First of all, your plan must let yourself or others know what you are going to do? What are the benefits? What to do? What should "I" (collaborator, leader, boss, partner, investor , etc.) do? How do you need my support? And what should "I" do? How to support? You have to convince me first! How to convince "me"? Of course it is beneficial and feasible for me.

Secondly, your solution must be able to truly solve the problem. The fundamental purpose of the solution is to solve the problem! The prerequisite for solving problems is to be able to discover and analyze them. So we return to the universal idea of ​​doing anything: find problems, analyze problems and solve problems. The same basic idea applies to writing plans.

Therefore, we can make the following conclusions:

1. The basic idea of ​​writing a plan : find problems - analyze problems - solve problems.

2. There are three purposes for writing a proposal :

• Information communication : background, purpose, goal, how to do it, etc., in fact, is 6W2H;
• Convincing others : benefits, input-output ratio, feasibility
• Problem Solving : Problems, Goals, Measures, Outputs

3. Based on the above two points, we can sort out the detailed ideas for writing the plan:

three

Many people have cognitive and behavioral misunderstandings about plans . First of all, the premise of solving a problem must be to have a plan to solve the problem. It is not just a written plan that is called a plan. Secondly, templates and examples will definitely restrict your thinking and greatly reduce the efficiency of your plan writing.

In terms of cognition, when it comes to plans, many people think of project plans, promotion plans, activity plans or solutions to bigger things. This idea is actually wrong. The purpose of a plan is to explain and solve the problem, so there is a plan for everything, but the content, complexity, and presentation form of the plan are different (some plans only require verbal expression). Writing a plan is the most systematic and effective process of sorting out your own ideas.

In companies that are good at process and standardization, you will find that many things require plans. So you often encounter this situation. Whenever you put forward an idea or suggestion to your leader, the leader may reply more often: "Okay, come up with a plan." In addition, anything involving budget and coordination of company resources requires a specific plan and needs to be approved by the leader. So you will find that if you can't write a proposal, it will be difficult for you to survive in such a company.

In terms of behavior, when writing a proposal, many people first think of looking for various proposal writing templates or similar proposals in the past for reference. Sometimes, referring to a proposal template or example can make your proposal appear relatively standardized. However, when writing a proposal, the first thing you think of is whether there is a template or example to learn from and apply. This is putting the cart before the horse. Many times, our ideas for writing proposals are constrained by templates and examples, just like many people find a template when making a monthly summary or year-end summary report PPT, and in order to apply the template, they forcibly add or delete certain items.

Brother Chao has said in many previous articles that there are purposes and goals for doing anything. Don’t do things that are irrelevant to the purpose and goal; don’t let your work or the energy you invest go to waste. If you can achieve the purpose of your proposal in a few hundred words, then never use a thousand words.

When writing a proposal, shouldn’t the first thing you consider be what form the proposal will take? Which aspects should be reflected? But what is the purpose of writing this plan? Who is the plan written for? What problems can it solve? How to solve the problem? How to write the plan content so that it can help you sort out your own thoughts and convey information and persuade others?

Four

There is only one most important thing, and you should concentrate large blocks of time on doing the most important thing. This is what we often hear when doing time management and plan management. The same is true for writing a plan. The plan must be focused and find the key entry points. A large and comprehensive plan is definitely not a good plan.

We often encounter this problem when writing plans. We find that we have many ideas and many solutions to a problem. We always think that the more comprehensive the measures, the better, and that we need to take a multi-pronged approach to solve the problem. In fact, this is not the case.

Brother Chao has made the same mistake several times. When writing the plan, he considered everything very comprehensively. Based on the step-by-step decomposition of ideas, he thought of almost every aspect. Later, he wrote a very comprehensive solution. However, after implementation, he found that most of the measures in the plan had become empty talk and were shelved. In the end, only one point in the plan might be implemented effectively. The most obvious example is when we first started operating the community, the posting situation in the section was not good. After a comprehensive analysis of the section, we summarized the reasons why the number of posts in the section was not high. The result of the analysis was that there were problems at the user level, content level and activity level. Then, based on these issues, I wrote a very comprehensive community section operation optimization plan, and needless to say, everyone can imagine the final implementation results. The biggest problem with the plan at the time was that it failed to identify the core issue, the entry point was unclear, and the plan strategy lacked focus.

In response to the above problems, we made optimization and adjustments during the implementation process. The only thing we did was to form a KOL community to promote the self-operation of the community. After this core community was established and operated for a month, we then grouped the community and eventually formed four functional groups. These four functional groups had clear management mechanisms and division of labor, and many subsequent problems were solved naturally.

The entire section has basically achieved self-operation. From community content management and editing to the production of special content, topic and event planning , as well as some new gameplay, all are the responsibility of these core users. At this time, the responsibilities of the section's operators are mainly focused on user operations, control of community atmosphere and content direction, as well as exposure of high-quality content produced by these core users, and resource support for activities and new gameplay. Later you will find that the problems at the user level, content level and activity level mentioned in the previous plan have been well solved by taking the operation of the core user community as the entry point.

The reason why the solution cannot be comprehensive is that:

• You have limited time to solve this problem.
• The resources you have to solve this problem are limited.
• The energy and manpower given to you to solve this problem is limited
• The execution intensity of each strategy has a great impact on the effectiveness
• The implementation of different strategies has different weights on promoting goals

Therefore, we must concentrate large blocks of time, main resources, most of our energy and manpower to prioritize doing things that will most promote our goals. When writing a plan, one should take the problem as the starting point, give priority to solving the most important problems, take the purpose as the starting point for proposing a strategy, and use the goal as the basis for measuring the effectiveness of strategy implementation and the basis for breaking down specific implementation plans. Only in this way can your ideas be clear when writing the proposal, and the writing of the entire proposal can be linked together.

five

The fundamental purpose of a plan is to propose ideas for solving problems. The feasibility and effectiveness of the plan are the key to measuring the quality of the plan. For those who have just started working, the biggest problem in the process of writing a plan is that it is not implemented and lacks feasibility.

Many people often use keywords such as optimization, enhancement, upgrade, improvement, and in-depth when writing proposals. These are taboo keywords when writing proposals and are all useless nonsense.

For example, let’s take community operation as an example. The number of community posts is not high. We found two reasons from the product level analysis:

• First, the posting entrance is too deep and many new users cannot find it;
• Second, the posting path is too long, the posting cost is too high, and the user posting success rate is low. Then Colleague A and Colleague B both gave solutions.

Colleague A said: "We need to optimize the posting path"; Colleague B said: "First, we need to add a quick posting entrance on the community homepage and highlight the posting location on the section page; secondly, we can increase the user's abandonment cost of posting, such as adjusting the section selection and content editing order, and selecting the section or topic type after the user has edited the content." Obviously, what Colleague A said was correct nonsense, while Colleague B's plan was more specific and easier to implement.

Through preliminary research and communication, we found that many people thought they wrote a good plan, but when the plan was given to the leader, it was criticized badly; secondly, many strategies mentioned in the plan were eventually shelved and failed to be implemented. Generally speaking, there are three reasons why this happens:

• The plan and measures are not specific enough to be implemented, for example, what should be done? How to do it? Who will do it? When to do it?
• The strategies in the plan are not feasible under limited conditions, such as the company's existing manpower, funds and resources are not supported;
• The proposed strategy fails to achieve the purpose and promote the achievement of goals.

The method to measure whether a plan is implemented is very simple, that is, whether your plan can be specifically implemented into the elements of things, people, money, venues, resources and time, and based on this, a detailed plan schedule can be made , or if you are asked to do this right away, can you quickly and clearly arrange who will do it? What exactly do you do? How to do it? When to do it? To what extent? How to arrange the budget and coordinate resources?

In general, when writing a plan, you need to have clear ideas, clear objectives, quantified goals, and focused strategies. You must make effective arrangements for factors such as things, people, money, venues, resources, and time under limited manpower, resources, and time.