There are so many information flow advertising channels, how do you choose the platform that suits you?

Feed ads are a form of advertising that is interspersed among the information that users want to read on social networks or online media. Its biggest advantage is that it “integrates advertisements into content” . For consumers who prefer soft to hard , they can unconsciously accept advertising information while browsing content, thus retaining the inherent user experience .

At the same time , information flow advertising also has the advantages of effectively reducing interference to users, more accurately delivering to target customers, easily stimulating the initiative of the audience, prompting and actively sharing, and simple operation!

Before this, many friends asked me:

Today I have compiled a list of the characteristics, user data and features of the mainstream information flow platforms in 2017. I hope it will be helpful to you!

Weibo's " Fanstong " is a marketing product that widely delivers corporate advertisements to fans and potential fans based on user interests. At the same time, it has 7 major information flow advertising display formats. FansTong is a mature commercial channel and is currently a must-invest channel for most advertisers.

● User characteristics: Active and young users

● Advantages: You can specify the user group that interacts with the blog post. At the same time, the daily active users on mobile terminals account for 91% . It can be flexibly used in various forms such as blog posts, applications, accounts, videos, pictures and texts, and nine-square grids , and native communication can be achieved through mobile social networking !

● Disadvantages: high cost and uncontrollable traffic .

Xinlangfuyi is a precision advertising platform based on data insights and dominated by programmatic buying. Better advertising effects are achieved through data insights, precise targeting and other means. In addition to Sina News APP and wap traffic, it also includes some traffic alliance APPs.

● User characteristics: The group is relatively concentrated, mostly male, and more likely to have higher education

● Advantages: Hundreds of resource positions, covering more than 100 core high-quality resources, with a total daily exposure of up to 600 million, an average daily PV of 250 million, multiple terminals and multiple platforms, opening up a new world of performance advertising.

● Disadvantages: Cannot choose APP or channel delivery

Toutiao is a recommendation engine product based on data mining. It is one of the fastest growing product services in the domestic Internet field and is currently the largest information flow platform. Supports jumping to H5 pages and one-click downloading of APP.

● User characteristics: a wide range of groups, concentrated in second-tier and third-tier cities and below

● Advantages: Mature algorithm, keyword targeting, convenient mobile website building, and support for CPA. Users use the app for more than 76 minutes a day. At the same time, the app can be promoted quickly within 5 seconds to lock in target users , and the user model can be updated within 10 seconds to push the right ads to the right users.

● Disadvantages: Under normal circumstances, don’t vote for jokes with connotations.

It is an information flow advertisement based on Tencent Weibo platform, including Tencent.com (average daily PV reaches 930 million), Tencent Video , and Tiantian Kuaibao resources.

● User characteristics: Wide range of users, with a high proportion of IOS users

● Advantages: Rich resources, precise target customer positioning, and profit from careful calculations. Hard advertising exposure + soft advertising placement, advertising results can be achieved faster!

● Disadvantages: high cost and immature algorithm

It is Tencent's advertising platform, which includes Tencent News , WeChat Moments , official accounts , QQ Space, browsers and many other resources. It basically covers all Internet users. With the two super apps WeChat and QQ, it has a large amount of traffic.

● Advantages: It is the No. 1 social application with wide coverage, high daily activity, high user stickiness, and is suitable for brand promotion.

● Disadvantages: The review of advertising materials in Moments is strict and the price is too expensive, and there are many brands competing with you for the volume.

It is a native advertisement that is displayed in the information flow of Baidu platforms such as Baidu homepage, Baidu Tieba , Baidu mobile browser APP, etc., and has a wide user base.

● Advantages: search foundation, keyword targeting, and the ability to target forums

● Disadvantages: Most advertisers convert through search, so their SEM thinking is rigid.

It is an information application created by integrating intelligent recommendation technology with search engine technology, and imports original high-quality content from Phoenix.com.

● User characteristics: The group is relatively narrow, but it is backed by Phoenix News , and there are more male users

● Advantages: The channel is relatively new and can be directed to other channels

● Disadvantages: Immature in all aspects

UC Headline Advertising Platform focuses on information flow advertising based on big data analysis of user interest tags. On the one hand, UC provides massive traffic resources, and on the other hand, Alimama provides professional advertising background and service support. Comprehensively help advertisers to promote service and product information to global UC Browser users more accurately and effectively.

● User characteristics: After all, it is backed by Alibaba’s big data , with a wide range of users and a younger demographic

● Advantages: Long ad titles , close to native

● Disadvantages: “Shock” party, “title” party

Momo is a mobile social product based on location. Based on Momo's massive user data, the advertising engine intelligently matches the target audience, allowing merchants to have real-time conversations with users, develop new customers, and maintain old customers. It is mainly invested in industries such as APP, games , finance, e-commerce , and beauty and plastic surgery.

Advantages: It has 300 million registered users, with an average of 10 clicks per day and 74.8 million monthly active users. It is China's No. 1 LBS social advertising platform, and its ad click-through rate is more than 10 times higher than the industry average.

Information flow channels are becoming increasingly numerous, and competition is becoming increasingly fierce. Large and small information flow platforms have been launched one after another. Above, we only analyze some of the more popular channels in the market. PS: If there are friends who are involved in other channels, you can follow the official account " Operation Circle Information Flow Advertising" and reply to the keyword "Xingxing I want information" in the background to obtain a copy of "Operation Circle Information Flow Channel Advertising Resource Introduction PPT" compiled by Xingxing, which includes: Guangdiantong, Baidu Information Flow, Zhihuitui , Toutiao, Fanstong, 360, Yidian Zixun and other 33 channels of advertising resources introduction, welcome to download it yourself!

The author of this article @猫力 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, information flow advertising, advertising platform