Top 10 most effective free promotion methods on the Internet in 2015
| Introduction: In order to do a good job in online promotion, do you have to find a professional SEO optimization company to give you a few keywords? That’s not necessarily the case. There are definitely many methods that you haven’t discovered. Do you need to find a professional SEO optimization company to help you with a few keywords in order to do a good job in online promotion? Do you need to take online promotion training courses and then form your own promotion team? Do you need to concentrate on research and think hard about promotion plans? Here is a list of the top ten most effective free promotion methods on the Internet, which will provide a huge boost to the booming development of all businesses (especially start-ups) in the coming 2015. 1. Soft article promotion recommendation index: 5 stars Soft article promotion can be said to be one of the indispensable tools in online promotion. It is now a very popular practice to conduct soft-text marketing on a platform with relatively large traffic. Its advantages are that it is easy to operate and submissions are free on many websites, but it requires high quality of soft articles. If the "soft" advertising characteristics are obvious, the article may be rejected. Disadvantages: The quality of soft articles has a direct impact on the promotion effect. 2. Forum (BBS) Recommendation Index: 4 stars Forum (such as Mop, Tianya) is one of the main forms of online community and is also a good promotion channel. Generally speaking, the forum has a large user group, a wide audience, strong interactivity, and can artificially create influence. You can post relevant soft articles and posts on the forum to make the information public. This method is to release information everywhere, just like fishing in the vast ocean. Whether you can catch anything or not, you won’t know until you cast the net. Disadvantages: There are a large number of forum participants, there are many community sections, and it is difficult to determine the target audience. In addition, the quality requirements for soft articles are relatively high, and they require teamwork to hype them up. 3. Question and answer website recommendation index: 4 stars Question and answer websites (Zhihu, Baidu Q&A) are highly interactive and can spread information quickly. As one of the important ways of online promotion, it must be mentioned that the promotion of question-and-answer websites is one of the means of word-of-mouth promotion. By utilizing question-and-answer websites and combining them with SEO techniques, we can raise questions that users are concerned about and answer them, and embed relevant information. It generally has the characteristics of high weight, fast inclusion, and good ranking, and is indeed a better way of promotion. Disadvantages: It has account level requirements and is relatively troublesome. 4. Website navigation recommendation index: 5-star website navigation (Phuket 114, website navigation website building platform). Major companies have always wanted to use website navigation, which is called the traffic entrance, as the preferred promotion method. However, due to the limited space of the comprehensive website navigation page and the complex content covered, it is difficult to gain a foothold and it is impossible to accurately find the user group. Therefore, vertical segmented website navigation has come into everyone's vision and become a new trend in promotion. Vertically segmented positioning and self-service website building platforms are becoming the best way to provide free marketing. Disadvantages: Internet users are not clear about the positioning of the URL navigation they have established, and they imitate and copy the traditional comprehensive URL navigation, resulting in inaccurate user groups and possibly poor promotion effects. 5. IM promotion recommendation index: 4 stars . Through IM (QQ, UC, MSN, Aliwangwang, etc.), although there are viruses and harassment on MNS and QQ, it still cannot resist the wave of people using IM in the 2.0 era. Similarly, IM has naturally become one of the many ways of online promotion. Companies can join targeted groups based on the characteristics of their relevant products, publish relevant messages, or create their own groups, which is more user-targeted. Disadvantages: IMs are mostly a circle of friends who know each other or have similar interests. There is a degree that needs to be struck, otherwise it will easily offend people. 6. SNS social network recommendation index: 3 stars SNS (Renren, Kaixin) has also gradually stepped into the ranks of online promotion. Because of its large user base, high timeliness, wide audience, low dissemination threshold, and online interaction, it is used by many people as one of the ways of promotion. Disadvantages: Due to the shift in netizens’ focus, it is difficult to create topics and influence. 7. Hot Event Recommendation Index: 3 Stars Hot event promotion creates news that attracts a large number of media and users by integrating various resources such as society, enterprises, and users. With the help of news, it attracts public attention, creates a more sensational advertising effect and attracts more attention, and achieves the purpose of promotion and dissemination. Generally speaking, there are two modes for promoting hot events: 1. Taking advantage of the situation; 2. Creating momentum. Disadvantages of event promotion: the uncontrollability of the media and the degree of user understanding of the news. 8. Blog/Weibo recommendation index: 4 stars Weibo is also known as microblog (cultivating fans, attracting fans, forwarding, and posting on behalf of big Vs). Weibo marketing has been very popular in recent years. It has become a marketing tool at a faster speed due to its low threshold, fast dissemination speed, geometric dissemination, and online interaction. Blogs are a great place for promotion. You can write advertising articles, post information, interact, and add external links. This is definitely one of the essential tools for online promotion. Disadvantages: However, as far as Weibo is concerned, its information is updated very quickly, which makes it difficult to create topics and influence (a large number of fans are required, and zombie fans do not count). On a blog, if you are not a senior blogger, your words will carry little weight and it is difficult to make an impact. 9. WeChat recommendation index 4 stars WeChat is becoming one of the new favorites of online promotion methods. With the rapid development of mobile Internet, the value of WeChat in marketing is unpredictable. The rate of pushing information to the users it follows is 100%; precise marketing promotion can push messages to a specific user one-on-one, or to a certain area or point; operating subscription accounts can attract more users' attention, and relevant information can also be posted in the circle of friends. Disadvantages: Currently WeChat does not have an online status display like QQ, so timeliness cannot be guaranteed. 10. Encyclopedia recommendation index 3 stars In fact, encyclopedia (Baidu Encyclopedia, Wikipedia, 360 Encyclopedia) is also a way of online promotion. Encyclopedia has an unshakable brand effect in the hearts of netizens because of its authority and high popularity. Disadvantages: With the continuous improvement of the encyclopedia system, the review of encyclopedia content submission is very strict, with a low pass rate. In addition, netizens can change the encyclopedia content at will, which has a certain impact on Internet information security and stability. Regarding the above ten free online promotion methods, the editor dare not say that they can bring the most direct benefits to all users, but they will definitely improve every user's knowledge of online promotion, and will accurately bring the products you want to show to netizens. To do a good job in online promotion, it is necessary to comprehensively analyze the company's own industry characteristics, and then tailor a promotional method that suits the company. It is necessary to develop a variety of promotional methods to spread the company's information based on the company's needs and development direction. I believe that through the parallel use of various promotion methods, the marketing effect will be better. |
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