After the release of iOS 10, what new ways of ASO optimization are there?
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APP optimization is divided into two aspects. The first is the optimization of the product itself; the second is to improve the keyword ranking through the WeChat real-person points wall . From the perspective of product optimization, a good APP name is crucial, as it can directly attract a large number of users to the APP. Therefore, this requires the developer team to open their minds, pool their wisdom, and fully develop unlimited imagination. Next, let’s talk about the factor that has the greatest impact on the product’s own weight, which is the product subtitle. The subtitle may seem insignificant, but it is actually full of mystery. This article will introduce in detail some basic knowledge and operational skills of product self-optimization. First, here are the ten key points of APP optimization: • App name; • Keyword tags; • App description; • App icon; • App screenshots and videos; • User reviews; • Download activation volume ; • Number of active users; • User retention volume; • Social sharing data. Sorting by weight: APP name > APP subtitle > APP keywords > APP description > In-app purchase name or description. In September, many friends told me that their APPs were rejected more than once because their subtitles were blocked. Apple is paying more and more attention to user experience. In the past, people put some hot keywords into the subtitles, with the purpose of improving the ranking of these keywords and bringing higher organic volume. After the emergence of IOS10, the previous way of playing was completely denied by Apple, so there are new rules. The rules are as follows: App Title allows 50 bytes, about 15 Chinese characters, in principle, make full use of all characters; Here are some good examples of titles: Application Autohome – Provides new and used car information and quotes IQIYI – Movies, TV series, variety shows, live video player QQ Browser – Search for novels, videos, news headlines, all at your fingertips Games Streetball League – pure street, free basketball snake battle – waiting for you to challenge! These titles allow users to understand the functions and features at a glance, and they also contain popular industry terms. Keyword settings: The second is 100 key words. Keywords have a total of 100 characters. The closer the keyword is to the front, the higher its weight. The most common complaint I hear from my operations friends is, "Please help me see why the coverage of my keywords is so small, while other competitors have several times more coverage than me." In fact, the reason why the number of keyword coverage is small is because Apple's rules are not used properly. First of all, Apple has the function of automatic word combination and word splitting, which requires many friends to use this little trick reasonably. It is mainly composed of four parts: industry words, brand words, general words, and competitor words. Their importance is also ranked in order. Those with no search ranking, no popularity, and meaningless word segmentation will be deleted in the next version. Analyze a large number of keywords of competitors, compare their popularity, and build a hot word library for your own APP. Select 10 competing products and sort them in descending order of popularity. The top 5 competing product words can be placed in Keywords. Application Description: Another crucial point for the product is the application description of the APP. Carefully observe the apps in the Apple market and you will find that the descriptions of apps are written in a variety of formats, with dozens to thousands of Chinese characters. In fact, there are some skills to this. First of all: control the number of descriptive words to 300-500, and ensure that the core keywords appear 8-12 times. Secondly, it is best to include the company’s contact information, such as official account /Weibo account/service QQ/QQ group, etc. There is also our fixed format for reference as follows: 【Honor】 【Product Introduction】Crowd, scene 【Product Features】3 features 【Friendly Reminder】Recent Events 【Contact Us】 Official website: http:// Official Weibo: http:// WeChat: QQ group: Customer service QQ: Complaints and suggestions: [Special thanks] Media: User: Finally, let’s talk about the relationship between the weight superposition and non-superposition between the subtitle, 100 key words and the app description: The weights of the subtitle and 100 keyword characters are not cumulative. If it appears in the subtitle, it is best not to appear in the Keywords to waste characters. The keywords that appear in the description are mainly a supplement to the 100 key characters. The weight of the 100 key characters and the weight of the description can be superimposed. Therefore, some important keywords should appear in the app description at a frequency of 8%-12%. Tips : Since Apple cracked down on ranking manipulation in the second half of the year, the weight of downloads and comments has been gradually lowered, especially for accounts with low weight to begin with. Downloads and comments have almost no impact on the weight of the APP, unless the volume is piled up, but doing so is very risky. Even though the weight of comments has been lowered accordingly, it still accounts for a very large proportion, giving rise to the current business of real account comments. When making comments, write them in advance. If you want to focus on optimizing certain keywords, you can make these keywords appear frequently in each comment. This operation will greatly help improve the keyword ranking. In recent years, it is not uncommon to see apps that have entered everyone's field of vision by relying on their super keyword setting capabilities. There was the legend of Himalaya , which "found it wherever you search for it", and then there was the story of Niuguwang, which "mastered the stock keywords with 10,000 popularity". This made the operation partners distracted and painstakingly studied shortcuts, hoping that one day they could shine with keywords. Mobile application product promotion service: APP promotion service Qinggua Media information flow This article was compiled and published by @推广小助手(APP Top Promotion). Please indicate the author information and source when reprinting! |
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