The ideal product operator has this kind of thinking...
|
Product operation is inseparable, and a good product manager for product planning must have strong product operation capabilities. As more product operation positions are created. Product operation basically determines the fate of a product. Especially now that products are becoming more and more homogeneous, good product features are no longer enough to defeat competitors alone. Instead, good operational strategies and mechanisms are needed to activate users and become friends with them. 1. Perfect combination of product and operational thinking Product managers need to have a global perspective, strong logical reasoning skills, and product vision. Operations require divergent thinking and a persistent spirit towards users. The author has met many amazing operators who understand products and are capable of standing on their own as product managers. When you have the basic thinking of a product manager, operations will be easy. We need to have a clear product logic line and have the pyramid and 28 principles. The next step is to try various operational methods and continue to communicate with users. This is the perfect combination of product and operational thinking. 2. User Sources in Channels During the operation process, product operations need to know where their core users come from, so we need to analyze and judge the core channels. Discover truly valuable users from channels. In the judgment, different channels are analyzed and finally the channel with the highest conversion rate is found to acquire users. Each user needs to summarize the characteristics in order to find similar channels to expand the user base. 3. Seed and KOL users in promotion During promotion, you must understand who your seed users are? Why should they use the products we promote? If we cannot reach the seed user group directly, we need to find upstream KOL users and have these KOL users help us reach the seed user group. By persisting in this way, we will eventually establish a seed user group with strong relationships. 4. The glue that links products and users - user operations There is no emotion between the product and the user. Because the product itself only exists in the interactive process. Operations play an emotional role in product development. The operation focuses on the exploration of human nature and the study of the seven deadly sins, including gluttony, greed, laziness, lust, pride, envy and wrath. Operations build an emotional bridge between products and users. 5. User-centric operation Because all operational activities revolve around users, user operation is the core of product operation. It has been developed with user operation as the center, and has been followed by content operation , activity operation , community operation, traffic operation, data operation , category operation, etc. And these are all part of the user. The thing that actually deals with users the most is user operations. Therefore, users are the breadwinners of operations. 6. Communication with users for targeted activities When carrying out an activity, all objectives are inseparable from attracting new customers , retaining existing customers , and promoting activation. But without a solid user base, a campaign simply cannot be launched. This is why it is easy to organize promotions for products of large companies, but difficult for small companies. So when a small company organizes an event, they must do the dirty and tiring work. It is communication between users one by one. The activities of small companies must start with your seed users, who will become 80% of the purchasing power among the 20%. 7. Users who cannot live without content Regardless of the content of the community, we need to block spam posts. Whether it is the product introduction content in e-commerce products, we need to make it exquisite. The reason is simple, because these are away from the user's reading. A good experience can retain users, but a bad experience can make them disappear immediately. Therefore, in terms of content, we must strive for excellence and provide users with a good reading space. 8. The relationship between the amount of data and users The larger the amount of data, the less accurate our understanding of users will be. Because products that enter the market in the early stages have a clear user base, and when the MVP product and the market reach PMF, that’s when the product and the users are perfectly matched. However, when the amount of data increases, our understanding of users is very inaccurate. The user portrait is most accurate only during the product growth stage. Therefore, during the product growth stage, we must profile our core users so that we can find the relationship between data volume and users. 9. User Psychology in User Research In the qualitative analysis rules of user research, user interviews can be highly directional depending on the interview method. The benefit of user research is that you can build relationships with users. Lay the foundation for building a seed user group in the later stage. This two-way strategy is something that only people with dual thinking about product and operations would want to do. Therefore, a great product operator must have product thinking. 10. Strategy to induce users to pay Finally, in the AARRR model , the payment link is the most difficult. Because of the free Internet era, users have become numb. Therefore, the product must have a scenario of strong demand so that users will pay for it. The so-called strategy of inducing users to pay is simply to establish a relationship with users and directly turn the rigid demand of the product into a payment model. This payment model is acceptable to users and makes them feel valuable. This is how you generate revenue. Back to the original topic, product and operation are inseparable, and product operators are what this era needs most. A true product operations master may also have the potential to be a growth hacker , a strategic product manager, a business product manager, a data product manager, and other professional qualities. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @晓翼 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
<<: How much does it cost to develop a movie mini app in Zigong?
>>: How do you create a WeChat article with over 100,000 readers?
Recommend
Download Little Fox Back Beauty Course Baidu Cloud
Little Fox Back Beauty Course Resource Introducti...
Baoman Operations Director: How to operate a new online community starting from the content?
When I joined Baozou, the official website of Bao...
How to do EDM marketing? Here is a complete guide to promotion
EDM marketing is now used by many product operati...
Seize the peak season for wedding dress marketing and make your promotion more effective!
The beginning of autumn has passed in the blink o...
Yangquan Course Mini Program Agent Price Query, How much is the Yangquan Course Mini Program Agent Price?
How much does it cost to be an agent for a course...
APP promotion: How to acquire users through cold start?
Acquiring users is the beginning of achieving use...
The iOS promotion and operation master gave me a sudden enlightenment: how to tap into iOS channels, etc.
Question 1: I don’t know where to tap into the iO...
Fan Life Cycle | Rethinking New Media Operations from the Perspective of Cognitive Bubble
"The world would be better off if most peopl...
9 points to analyze Uncle Kai’s storytelling content operation strategy
In 2014, Wang Kai, the host of "Fortune Stor...
How to promote WeChat official accounts and attract fans? How to accurately direct traffic to WeChat official accounts?
Before we knew it, WeChat official accounts have ...
2 pictures to help you understand Toutiao's recommendation system
The “predecessors” of recommendation systems In 2...
Information flow oCPC: Spent hundreds of thousands of dollars with no effect?
I saw a question: It said that someone invested i...
How to effectively and accurately reach users with activities
In fact, in the user-operated activity-based mark...
Live streaming + private domain traffic, an efficient marketing method in 2020!
Since 2020, two concepts have been very popular a...
How do I attract targeted customers through Zhihu?
Hello everyone! The following tutorial can help y...