Taobao weight loss: What is website over-optimization? How can SEO prevent over-optimization?

The basic meaning of seo is search engine optimization. Since it is called seo, there is a concept of degree. If the intensity of the work is not up to standard, the actual effect will not be good. Similarly, if the optimization is excessive, the final actual effect of the website will be the opposite, which is a harm to the website.

What are the points that easily lead to over-optimization of the website's SEO operation points? Generally, the operation points that people are more likely to make include keyword accumulation, a large number of irrelevant external links, etc. Below, we will explain the aspects of over-optimization of SEO.

1: It shows that people are over-operating on website SEO.

To put it simply, over-optimization means that the website SEO optimization is too obvious, which will make search engines think that your website is a junk website with low-quality content, and that you are cheating and building a website just for the sake of building a website. The website you build is only for search engines to see, not for visitors! The user experience of such a website is naturally not good, and users will naturally dislike it. If users dislike it, search engines will naturally not like it either. Therefore, this type of website is disliked by search engines.

2. What are the harms of over-optimization of the website? The most likely result is that the website will be penalized by search engines and the website rating will be reduced.

Damage 1: Keyword ranking decreases

It is normal for keywords to fluctuate up or down during the SEO process. Because each industry is highly competitive, few websites can maintain their rankings for a long time, and all require continuous and repeated maintenance. If a keyword ranks on the homepage today, but no ranking tomorrow, you must consider whether your website is over-optimized. After all, the most direct effect of over-optimization of search engines on SEO is a drop in keyword rankings. Therefore, if you find that the keyword ranking has dropped sharply, pay attention to the sharp drop, and analyze whether the website is over-optimized.

Damage 2: Baidu's index volume continues to decrease

The fact that Baidu's inclusion number is decreasing instead of increasing is the primary condition that fully reflects SEO over-optimization. Normally, the Baidu inclusion number of a website will continue to increase every day. If you find that your website has not been included in Baidu every day recently, and the total Baidu inclusion number has been decreasing, then over-optimization will often occur.

Damage 3: Snapshot updates terminate upgrades

Website snapshot updates are a simple way to determine whether they are over-optimized. Of course, it does not mean that the website is over-optimized as soon as the snapshot updates stop. Generally speaking, the snapshot updates are originally the next day, but they have not been updated for a week recently, then there will be problems with the website. Now it is not a problem for search engines, because it has been a week, so webmasters can check their websites to see if they are over-optimized.

What countermeasures must website SEOers take to prevent over-optimization?

1. There is no need to pile up keywords and anchor links. Make the appearance of keywords and anchor links look more natural.

2. Clean up the waste links inside the website regularly.

3. Obtain external links from shallow to deep to extend the entire stage.