Do you pay attention to the ASO subtitle? Optimization is inseparable from it!

After several years of development, ASO has become a commonplace topic. In writing this article today, I don’t want to rehash an old topic and focus on the details of the ASO subtitle. In fact, aren’t successful people all those who pay close attention to details? Today I will seize the old topic of the ASO subtitle and strive to come up with something new for everyone.

1. ASO subtitle weight ranking

When users search for a keyword in the APPStore, the APP display pages that appear are divided into three major sections: APP name - subtitle - application screenshots. Therefore, the weight of the ASO subtitle keyword ranks after the APP name. Let me add one more thing here. App screenshots themselves have no weight because search engines cannot recognize images. Baidu can’t do it, and the APPStore is even less capable of doing so. However, screenshots are the first thing to be shown to users, and their quality directly affects whether users download them or not, so this detail must also be carefully scrutinized.

The top three rankings of ASO keyword weights: APP name – subtitle – application description

2. How many characters are suitable for ASO subtitles?

Since ASO subtitles have a high weight, should developers use as many keywords as possible? Don't do this. Not only will it affect users' impression of your app, it's also completely useless. The subtitle displayed on the App Store has a character limit, and the part exceeding the limit will be replaced by ellipsis, so don't waste your time.

3. Selection of ASO subtitle title symbol

Because the length of the application subtitle is standardized, as an ASO staff, we must consider the maximum limit of using 30 characters. At this time, we must work hard on the selection of title symbols. There are two types of title symbols:

1. English punctuation
2. Chinese punctuation marks

Although these two title symbols seem different, there is a lot to understand. Chinese is counted as one character, and English is counted as half a character. Therefore, developers should try to use English punctuation marks when writing app subtitles.

4. Try not to have multiple brand words in the ASO subtitle

The ASO subtitle should not contain brand words of popular apps. The desire to attract traffic is understandable, but Apple has clear regulations on subtitles, and stacking brand words and popular apps will lead to a series of consequences. Some developers were rejected from listing because their app subtitles did not meet the standards. (The picture shows a screenshot of the official APPStore specification)

5. ASO subtitle word segmentation skills

Apple has a rule that brand words of popular apps should not be used, but it would be a pity not to take advantage of some of the traffic. What should you do? Here you can use word segmentation techniques. Word segmentation techniques come from SEO and are mostly used to set website keywords. To put it simply, what seems to be a complete and fluent sentence can actually be organized into several keywords through splitting, which does not affect the user experience and provides the right remedy for the search engine. This technique is also applicable in ASO. When using the word segmentation technique to write keywords for the app subtitle, no matter how strict Apple's editorial review is, they will never understand the intricacies involved.

Popular APP brand words after splitting the subtitles of the above application:

1. Meitu Xiuxiu

2. Beauty Camera

3. PinLiDe

4. Trendy selfies

Because I am not familiar with the competitors of this type of APP, I may not have broken it down completely. If you are interested, you can break down the sentences yourself.

Summary: Generally speaking, the focus of ASO subtitles is these five parts. Do these five parts well, especially when segmenting words. Do not blindly pile up keywords, because even if the ranking goes up, what your users see is that you can't even make a complete sentence. Will users buy it and download it?

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article is @Cicada Master Compiled and published by (APP Top Promotion), please indicate the author information and source when reprinting!