Still can’t write copy? Here’s a collection of Tmall advertising copy for 2017!

2017 is coming to an end. How much money have you spent on Tmall if you are determined to go the high-end route? Tmall, this international cat, always carries the brand name and elegantly lets you...

Hands chop hands chop hands...

Buy buy buy buy buy without hesitation

Then he elegantly and generously invites you to "eat dirt"

You know that it is Tmall that makes you “eat dirt”, but do you know what elegant means Tmall has used in this year to make you “eat dirt”?

Today, I have compiled for you a collection of Tmall’s copywriting in 2017, commonly known as “ marketing routines” or “Tmall’s elegant means.”

You can enjoy the monthly arrangement while “eating dirt”. Why do we say it is “appreciating”? You will know after you take a look

Secret tip: There is a Tmall love letter inside. If you learn it, you can have one more skill to seduce your male god or goddess! ）

January: Tmall Supermarket New Year Shopping Festival

During the New Year Goods Festival, Tmall Supermarket will give you a box of New Year goods. In 50 cities across the country, Tmall Supermarket provides the "buy as usual during the New Year, and get it for free if you are late" service, allowing you to spend a happy new year with peace of mind. In order to promote this service, Tmall released a set of posters, as shown below:

The most timely rice, flour and oil, because of you!

The most timely glass of wine, because of you!

The most timely delicious food, because of you!

This set of posters uses the simplest words to express the theme of Tmall's event, "timely". If you are late, the bill will be waived, so you can shop with confidence.

What’s also interesting is that Tmall’s New Year gift boxes use AR technology to achieve scene-based interaction. Just scan it with your mobile phone and Tmall will come out to wish you a happy new year: Happy New Year and good fortune! Here’s the red envelope!

Are you overwhelmed by the cuteness of this Tmall in festive attire (//∇//)?

February: Tmall Home Decoration Festival

Tmall Electrical Appliances and Home Decoration Festival allows you to easily change into a new home, and a set of posters are even more eye-catching.

People who love staying at home are principled and will never step out of their home easily. Deliver goods to your door, allowing you to stay at home.

Lazy people are the most true to their nature, they never pretend. Make an appointment for installation and reach a new level of laziness.

The fickle people are the most loyal to themselves. If they feel something is wrong, they will retreat. It’s okay to go to the store to pick it up and return it.

This set of beautiful pictures also cleverly integrates the three special services of the Home Decoration Festival, namely "home delivery, installation by appointment, and door-to-door pickup and return" into exquisite posters. It is simply a visual feast.

March: Queen's Day

On Queen's Day in March, Tmall released a set of thoughtful posters for all queens, each of which can be used as a wallpaper.

Cute girl: Simple things also exude cuteness, this kind of cuteness is very beautiful.

Little Queen: No matter what happens, nothing can stop me. This kind of confidence is beautiful.

Tomboy: Do everything by yourself, big or small. This kind of independence is beautiful.

Little Fresh: Enjoying the quietness of being alone, such shyness is beautiful.

Neurotic woman: I love freedom and being myself. This kind of self is beautiful.

Natural and naive: self-disciplined and cute, this kind of innocence is beautiful.

Queen style, there is always one that suits you, Tmall is so thoughtful!

April: Tmall Men's Day

Queen's Day is here, and I have captured the hearts of all the goddesses. How can I forget my male god? So, Tmall released a set of male god series posters, with various male gods in the spotlight, looking so handsome!

Choosing the right sports equipment can double your charm on the field.

Only by maintaining a gentlemanly demeanor can the workplace become a showplace.

Don’t follow the trend, you can lead the trend among the crowd.

Wearing casual clothes with style is the only way to look stylish when you are young.

Use your IQ to play with fashion and make every moment extraordinary.

Only when your life configuration is impeccable can success be within your reach.

Replenish nutrients to the skin to keep it handsome and not dehydrated.

Only by enriching your interests can you be cool as a otaku.

Only by increasing the taste of life can life become more enjoyable.

May: Tmall teaches you how to say love

On Mother's Day , experience your mother's love. Tmall invites you to experience the most painful feeling in the world and presents a set of pain posters, as shown below:

Level 12 pain is unbearable for ordinary people.

The sexiness that comes from falling is so painful!

There is no one who cannot be beautiful, only pimples that cannot be squeezed!

If you can take action, try not to quarrel!

After the pain, you will be a tough guy!

The body is the capital of revolution, it’s worth the pain!

The toilet is damaged in a vital part and its prestige is gone!

The pain is all over my body, and the pleasure is all over my bones!

Haha, this set of “pain” style posters deviates from the theme of appreciation. I hope you don’t spit out the “dirt” you eat, hehe!

It hurts, right? Don’t worry, Tmall has prepared a lobster feast for you. You can smell the crayfish through the screen:

In the shell, you look thin, and without the shell, you have meat!

Bro, these biceps are really good!

Have you ever seen such a elastic figure?

A huge one in a million, full of meat!

Haha, if you are currently "eating dirt", how do you feel when you see this set of crayfish posters again?

Do you feel very uncomfortable and want to cry?

Don’t cry, because Tmall wrote you a love letter on 520: It is said that only single people can’t understand it. The love letter is like this:

what? Tmall is really fun. Did you understand the love letter written with emoji? (It doesn’t matter if you don’t understand, the answer is at the end of the article!)

(emoji: emoticon)

June: Tmall Memory Supermarket

With the Children's Day approaching, Tmall opened a Tmall Memory Supermarket at No. 47 Beiluoguxiang, Beijing, to take you back to your childhood memories.

Of course, Tmall Memoirs needs a set of posters to attract your attention. Let's enjoy them together:

As soon as I touched the coins in my pocket, my heart began to bubble with joy!

Every piece of Maltesers that you put into your mouth has a lot of drama.

Eating chocolate wafers feels more impressive than getting 100 points in the exam.

The moment you tear open the package, you look forward to the emergence of a hero.

This set of retro Children's Day posters brings back your memories of your childhood, and you can't help but want to go shopping in the supermarket of memories.

July: Beer Festival

As soon as July arrives, Tmall offers you the essential refreshing drink for summer - beer. Some people say: If you don’t drink Tmall beer, your life will be in vain. Tmall Beer Carnival Party gives you a reason to drink.

When drinking with a good friend, a thousand cups are not enough, one more cup is just right.

A glass of beer, a movie , and a comfortable couch.

The sisters were not drinking wine, but talking about little secrets that would be forgotten by the next morning.

We agreed to be good friends for life.

No matter how many years have passed since we graduated, we will always be classmates as long as we fill our glasses with wine.

Without full of courage, how can I say "I love you"?

If the ball goes in, you have to drink one. The ball didn't go in, so I could only laugh (drink).

She used to always stop me from drinking, but ever since she slammed the door and left that day, no one has stopped me since then.

Monologue of an overworked person: The real purpose is not the wine, but the cool idea.

Tmall has wine, do you have a story? Would you like to have a drink while eating dirt?

August: Global Drinks Festival

This month's wine is more international, so please be prepared to tell a story.

London No. 1 Gin: If you don’t have the courage of 007, then you can drink like 007.

Absinthe: One sip will cause hallucinations and turn you into Van Gogh in seconds.

Tears of a scumbag: One sip of his wine, and you will never miss him again.

Japanese chewing sake: After drinking this refreshing drink, even an old man can have a girlish heart.

Bad girl wine: Bad girl Bad girl (bad girl bad girl), just want to say to you "drink"

After drinking beer and foreign liquor, I just want to ask you if you are drunk?

September: Tmall sells mooncakes

The Mid-Autumn Festival has not arrived yet, but Tmall has already started selling mooncakes. Tmall gives you reasons, it depends on whether you buy them or not.

When I got a Joker while playing poker, I thought of my classmate Zhang Xiaowang. Buy him a box of mooncakes.

As I was getting ready to take a taxi, I thought of my boxing coach. Buy him a box of mooncakes.

I ordered an old song, probably older than my grandpa. Buy him a box of mooncakes.

I opened the toilet lid and found that my boss was still using a flip phone. Buy him a box of mooncakes.

According to the weather report, there will be strong winds of level 4 to 6 tomorrow. I’m afraid the English teacher is coming. Buy him a box of mooncakes.

There is a moon in the sky and a moon in the water. I miss my friend Liangliang a little. Buy him a box of mooncakes.

Missing someone is a very leisurely thing. Have you sent the mooncakes that Tmall asked you to send?

October: cheer for Double Eleven

Meow! Tmall wishes you a happy Double Eleven. During the Double Eleven Carnival, 52 brands are cheering for Tmall, which is very domineering.

Call video: https://v.qq.com/x/page/t0562ylgi00.html

Some brand support posters:

Tmall wishes you a happy Double Eleven, are you happy?

November: Tmall Worry-Free Shopping

Double Eleven Carnival, Tmall allows you to shop without worries, beauty lovers, foodies, hot moms... all in one place

I am a beauty-loving girl born in the 90s, a Virgo. I love buying all kinds of big-brand cosmetics on Singles’ Day.

I am a foodie, Taurus. On Double Eleven, I want to buy beer, crayfish, hairy crabs, chicken legs, oysters, and ice cream.

I am a fashionable hot mom, Cancer. Love to stock up on milk powder and diapers during Double Eleven.

(I only found three constellations. If you have other constellations, you can send them to me secretly.)

December: Tmall’s year-end feast

After the Double Eleven Carnival, it’s 12.12 again. The year is almost over, so how can we not treat ourselves? Tmall has prepared a set of food posters for foodies on 12.12. No matter what, there is always a reason for you to buy:

Steak: Use the amazing original cut steak set to find a reason to attend the year-end party.

Durian: After a year of eating light and fresh food, you can reward yourself with something heavy and tasty at the end of the year.

Apple: Say goodbye to the glass heart you had when you first entered the workplace and reward yourself with a sugar-coated heart from Aksu, Xinjiang.

Sea Cucumber: After a busy year, the year-end bonus is said to be quite a lot, so I can afford to buy a sea cucumber as a gift for my boss.

Cherries: Work hard but appear effortless, because cherries can give you a good complexion after staying up late.

Salmon: Only Danish salmon from 8,500 kilometers away can satisfy your late-night craving for high-end Japanese food.

Licorice Lamb: The mutton soup made from organic licorice lamb can bring a sense of ritual to the beginning of winter.

Old Hen: When you are feeling down, make yourself a bowl of chicken soup to feel refreshed in 2018.

Ice cream: I love eating ice cream while warming up in the winter. An interesting life requires contrast.

Tmall’s approach is elegant, generous, high-end and classy.

Tmall's routine makes you shop without realizing it and happily "eat dirt"

After appreciating Tmall’s routine, let me ask you, are you convinced?

Finally, finally, there is one more answer for you

Love Letter Contents Revealed

Have you learned how to write love letters with emojis on Tmall?

Once you’ve learned this, you can write an emoji love letter to him or her!

The author of this article @叶小鱼 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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