According to the access rules of Tik Tok information flow, these industries are strictly prohibited from advertising!

In the past year, the three words " short videos " have become the focus of everyone's attention. More and more people have transformed from audiences to creators, contributing to the development of this industry. TikTok is a dark horse that has maintained its astonishing growth momentum since its explosion in May 2017 until today. So what are the principles for delivering Douyin information flow ?

1. Prohibited cooperation industries

Adult products, family planning products (including sex toys);

Wine (high-quality brands are negotiable for customers);

Video products: Inke , Yizhibo , etc.

Community social products: Tantan , Momo , Jike, Changba , Jiayuan.com , Zhenai.com;

Photography tools : Meipai ;

Medical institutions and medical platforms, such as Ping An Good Doctor;

Medicines (high-quality brand customers can negotiate);

Health products (high-quality brands can be negotiated by customers);

Medical devices;

Fishing games ;

Payment and credit card business: Traditional bank credit card business can be connected; agency credit card platform is not connected for the time being.

Entertainment agency: Orange Entertainment, All Star Detective;

Music products: NetEase Cloud Music, QQ Music;

Beauty salons, barber shops (and their training and recruitment)

Lifestyle beauty: massage;

Entertainment venues: bars, lounges, KTVs;

Postpartum care center;

Video APP: Internet celebrity live broadcast APP, BesTV;

Entertainment agency recruitment ;

Taobao customer and rebate APP;

2. Whitelist Access Industry

Palace promotion games: Games that involve human trafficking, or promote the idea of ​​male superiority over female or female superiority over male are prohibited;

Internet finance ;

Crowdfunding

3. Advertising material specifications

1. User experience

It must not contain disruptive effects: strong bright light and flashing effects on the background and text, strong vibration effects; fast changes in graphics and text, etc.;

It must not contain content that is likely to cause discomfort to users: enlarged images of local affected areas; extremely indecent images, etc.;

Do not imitate the elements, texts and colors of Douyin products: including but not limited to icons, main interface, fake @ copywriting , fake group topic logos, etc. (except for brand cooperation);

There should be no elements that are too straightforward and simplistic without any sense of design, or too cluttered and affect the user's basic senses;

No Chinese typos or English misspellings are allowed: If a word is used as a homophone, it needs to be enclosed in quotation marks to distinguish it; except for registered trademarks and company names, traditional Chinese characters are not allowed; no spoof words or overly fancy symbols are allowed;

Contact information (contact phone number, email address, personal WeChat ID , etc.) must not appear;

No identification information that directs users to access URLs or downloads should appear;

Misleading images and text that deceive clicks are strictly prohibited: mouse hand shapes, arrows and other shapes, and video play, pause, click, slide and other button elements; congratulations on winning, click for a surprise, click to get, click to turn around, click to try on, click to flip, receive prizes and other text elements;

If gaming videos involve a host, the host's speaking window that affects the integrity of the picture must not appear in the video.

2. Correct value orientation

No pornographic, drug, gambling or other related elements or metaphors are allowed;

Certain sensitive product images, including but not limited to condoms, are not allowed to appear;

Creative ideas with metaphors of male power, female power, etc., or content with obvious male or female orientation or sexual innuendos are not allowed;

No uncivilized language (2B, f uc k, shit, mentally retarded, mgb, etc.) is allowed;

Content that affects social stability (such as parkour in downtown areas) is not allowed.

Content that instigates minors to commit crimes or infringes on the privacy of minors is prohibited;

No bloody, violent, horrific, disgusting or other related elements or metaphors are allowed;

It is not allowed to target vulnerable groups such as the elderly, the weak, women and children, and it is not allowed to discriminate against the disabled.

3. Pay attention to copyright

All pictures and videos must have relevant copyright certificates or authorizations;

The music involved must have copyright proof or authorization, and the music within Tik Tok cannot be used directly as advertising background music;

You can use copyrighted works in the public domain, such as Chopin's "Nocturne" and Beethoven's "Symphony No. 5".

4. Douyin Review FAQ

1. Can advertisements for removing spots and acne be promoted ?

Currently, only big brands of cosmetics can be put on the market, such as Olay Tui, etc.

2. The plan has been approved. Does that mean both Toutiao and Douyin have been approved?

Submit a plan containing Douyin information flow . After passing the first review, the plan will show as being delivered and will show that it is under Douyin review. There will be two situations in the second review: one is that Douyin review failed; the other is that Douyin review failed and other plans will be delivered normally. The Douyin review was successful and it showed: the plan is being released;

3. Does Douyin still not support JD.com or Haibao links?

You can jump to Taobao and Tmall , but you cannot jump directly to the corresponding app;

4. Can makeup studios (the kind that provide makeup) be advertised normally?

To see the specific promotional content of the merchant, you need to provide a specific promotional link for verification;

5. Can Douyin be used to promote second-hand houses?

Can accept placements from second-hand real estate agencies;

6. Is it okay for a client to promote a specific event ?

It is OK to promote offline activities , but you need to check the materials, which must not involve any violations;

7. Keep On Going, this song is copyright-free. Can it be used as background music for Tik Tok?

This song is a foreign song, released by a regular record company. It has copyright. If you want to use it, you need to provide copyright proof.

8. Can Douyin add followers to WeChat public accounts ? Can Douyin promote official websites?

You can put a WeChat public account on the landing page , but you are not allowed to direct attention through the video and landing page. You can place it on the official website, but you need to check the specific industry;

9. Regarding the placement of Douyin advertisements , is it okay if the customer adds a line like “follow a certain Douyin account” in the video?

The video should not follow Douyin accounts or public accounts, and the landing page should not induce users to close Douyin accounts or public accounts;

10. The background music was authorized by AD background, but it was still rejected. What is the reason?

Currently, background music cannot be used for commercial purposes. Please provide authorization if you want to use the music.

11. Can the real-life CS club do Tik Tok promotion?

It is acceptable to post, but the material must not contain scenes that violate the good customs of censorship, blood, or gunfights;

12. Can wedding photography be put into the Tik Tok information flow ?

This industry can be put into operation normally;

13. Can laser equipment be used for Douyin? What about the equipment for laser engraving wood, iron, food, etc.?

This industry can be put on normally, but needs to control the specific materials;

14. Can people who read books promote Douyin? For example: Dream Bookstore app.

Can accept delivery, need to check legal materials, and control the content of materials;

15. Can I put Douyin information flow to promote makeup training?

This industry can accept promotion;

16. Is it okay to have no music in Tik Tok video ads ?

Completely silent videos will not pass review;

17. Can beauty devices be shown on Douyin?

If it is determined to be a small household appliance, it can be put on the market normally. If it involves medical devices, it will not be accepted for placement;

18. Can branded underwear be placed in the Douyin information flow?

The underwear industry is OK, but because the display is too revealing, specific communication is required based on the content of the placement;

19. Can Yingshu brand (big brand) products be put into audio information flow?

It can be put up, but the specific materials need to be verified.

This article was compiled and published by the author @我是钱博客 (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games