How did you come up with the title? 7 steps, from conception to hit product!

How did you come up with the title ?

Do you receive a request in a hurry and frantically open the WeChat public account you follow to check?

Click on various creative websites to find enlightenment?

Fidgeting, scratching your head, thinking hard?

If it is as mentioned above, it only means that you want to work overtime tonight.

Of course, you must have come up with a few titles in your operating career that you will never forget.

A good title conveys accurate information, and you will find it catchy, interesting and useful.

Looking back, there are actually common causes.

This is what the title should be!

A good title is a story that has a structure.

Just like a restaurant with a long queue can't have bad food. After going through seven steps - finding keywords , sentence construction, sentence optimization, comparative screening, editing optimization, first sentence, and feedback optimization, the ultimate goal is to create a useful and interesting title.

1. Find keywords

Usually, when giving a title, one either bases it on the content of the main text, or takes the title as the core and expands the content. The core must be supported by three or two key words.

By finding the right keywords, we can perfectly meet practical needs and accurately convey the information we need to know, which is useful.

Just like, strawberry can be called strawberry, pineapple strawberry, cranberry, and ground peach. In addition to fitting the customs and preferences of different regions, different ways of saying things can also confuse others and enhance one's status to a certain extent.

A more obvious example is: kelp is kelp, what's the difference between cherries and cherries?

It can be seen from this that once the wording is changed, it can be applied in different scenarios. This can confuse people and raise the price.

Therefore, through this process, different expressions are used to create different effects, which may be rigorous, funny, or childlike, which is interesting.

So from now on, we will select a very interesting title from before and do some practical work to find out the keywords.

example:

Select keywords: house type, Japan, bathroom.

2. Make sentences

A title is essentially a sentence, whether long or short. Expanding through keywords is the title we need.

Usually, what we learn when we are young makes us understand. Sentences include declarative sentences, interrogative sentences, imperative sentences, and exclamatory sentences. Under each major category, there are many subdivisions. Just like question sentences, there are also rhetorical questions, yes or no questions, etc.

Of course, when making sentences with keywords, you don’t have to use all the keywords, as long as you can convey the necessary information.

Through practice, with keywords: house type, Japan, bathroom. The emotions conveyed by different types of sentences are obvious.

example:

3. Optimize sentences

When the sentence takes shape, it is time to add some makeup to it.

Such as increasing conflicts, creating confrontations, and arousing discussions.

example:

The point is clear and powerful through numbers:

Through vivid description:

Incorporate emotions to stimulate the audience’s emotional resonance:

4. Comparative screening

The title has gone through keywords, expanded keyword sentences, and optimized sentence construction. Now it’s time to bring it out for everyone to see.

It will be submitted for an internal round of screening, and then another round of screening by hardcore fans or external groups. The title you choose must be polished and clear.

If some conditions are missing, fans or external groups. You can also forward it to your friends or seniors for comments. After a long time, you will naturally get the feeling of it.

5. Editing optimization

After internal polishing, we still need one last step to face the discerning fans.

A well-written title is a gift to all your fans. Exquisite packaging is indispensable. Using editing tools to add details such as punctuation marks and adding pictures that are in tune with your heart is the way to complete the soul.

A good title combined with a picture is a story that is very intriguing.

6. First sentence

When users trust you, agree with you, and click in. Please hand him a cup of hot tea instead of pouring a basin of cold water on him. What does it mean to hand over a cup of hot tea?

When you click on the title, please synchronize the first sentence you see (summary) with the title in a timely manner. Avoid any irrelevant content or slow pace.

We need to use elements like story + suspense + safety + attraction to make him understand that this is worth watching.

example:

First sentence (summary):

7. Feedback optimization

After this article has been published, collect data in a timely manner and conduct analysis and comparison. You can understand the real feedback, grasp the real needs, and refine and improve them.

Internally, we compile statistics on background data, check historical headlines and keywords, and analyze the main dissemination data and channels.

Externally, understand the data of your peers.

Key indicators of the data include:

Do an exercise

Finally, let’s do an exercise together to see how much you have mastered! ! !

The author of this article @杨俊 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century