How does information flow improve CTR? Ten magical skills, each one is very practical!

Today, taking advantage of the upcoming Qingming Festival and May Day holidays, I have compiled some of them for your reference only.

In fact, creativity mainly depends on its essence and theory, which are applicable to all industries.

1. Creative analysis

Contrast + challenge common sense. This copy uses the contrast between air tickets and train tickets to challenge the user's inherent common sense and attract attention.

In terms of materials, there are pictures of travel scenes, which on the one hand increase the sense of reality and on the other hand enhance the user's desire. In terms of the style of the pictures, sea water elements are used to create a unified and harmonious atmosphere.

2. Creative analysis

The copy uses the number 10 to attract users' curiosity and uses "have to" to strengthen the tone and curiosity;

In terms of materials, we use landscape pictures with brighter colors, which are unified, harmonious and appealing.

3. Creative analysis

Regional words + price words + scene creation. Taking children out to play is a social phenomenon. The copywriting uses the six words "Handan Weekend Tour" to create a scene, triggering the user's inner needs, and uses the price word at the end to arouse the user's curiosity.

In terms of materials, we use amusement scene pictures to enhance the authenticity of the copy while satisfying curiosity. In addition, we highlight "1 yuan for free travel " in the picture, which greatly enhances the user's desire.

4. Creative Analysis

The copywriting can be said to be described in the first person, which will make users feel involved, and use the price to create a contrast, arouse curiosity, and attract clicks.

In terms of material, we choose hotel scene pictures and mark the prices on them, which can enhance the authenticity and enhance the contrast awareness in the copy.

5. Creative Analysis

The copy first creates a "flower viewing" scene to arouse the user's interest, and then starts from the facts, takes "one-day tour" as the starting point, and uses "special offer" as the stimulus point to form a click-through rate.

6. Creative Analysis

The copywriting uses "hard work" in the beginning to hit the user's pain point on the one hand, and on the other hand, creates a scene to make the user feel involved;

Provide a solution later, and use the contrast between "boss" and "hard work" to deepen the pain point and generate clicks.

7. Creative Analysis

The copy can be said to target a relatively precise group of people. "5m tea drinks", "1-2 people" and "hot business" all unconsciously create a scene for users and turn it into results.

8. Creative Analysis

The copy uses questions at the beginning to trigger users' needs and arouse their curiosity, and then uses price-like words like "free" to induce clicks.

9. Creative Analysis

Using influencers as endorsements to create a herd mentality among users, and using the contrast between 2017 and 2018 to create an atmosphere of "rare opportunity"

10. Creative Analysis

The selling point of this copy is not prominent, but the "fixed salary" hits the pain point of users. It also takes advantage of the laziness of human nature and uses "half an hour" as a highlight to enhance curiosity on the one hand and highlight the simplicity, understanding and operation of the product on the other hand.

11. Creative Analysis

People are emotional animals. The copy describes it in the form of a story, and contrasts "100 pounds a day" with "wife is unhappy" to attract users' curiosity.

12. Creative Analysis

Numbers are the opposite of fuzziness, and they are more likely to give people a sense of professionalism and authority. They also use the "Tsinghua academic tyrant" as an endorsement, using the authority effect to attract users to click.

13. Creative Analysis

Price has always been a point of concern for people. The contrast between 10,000 yuan and 27 yuan gives users a strong sense of impact (in fact, the copywriting uses the technique of splitting, splitting the price of the training class into each class, giving people a feeling of super cheapness)

14. Creative Analysis

The biggest selling point of this advertisement is the accompanying picture, which is quite impactful, and the question "Who will finish eating first" triggers users' thinking and curiosity, thus generating clicks.

Congratulations, you have read to the end.

In fact, generally speaking, a good idea = copywriting + material. In the above text, the editor mostly only introduced the copywriting routines, and did not dissect the materials in detail.

Therefore, I would like to leave you a small question here: Which of the creative materials above do you think can be optimized?

Think about it and see if you agree with me?

The author of this article is @Houchang College and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games