10 Growth Hack Case Studies!

Growth is an important indicator of success for most companies today, and Growth Hacker may be able to help. (It is both a profession and a way of thinking)

Let me give you a small example.

For example, you are eating in a restaurant and it's time to pay the bill. Waiter A gives you the bill and tells you to go to the counter to pay, then turns around and leaves. Waiter B brings the bill and gives you mint gum, and walks you to the bar and helps you pay the bill.

According to a study in the Journal of Applied Psychology, waiter B earned 23% more in tips than waiter A.

This is just one small example of growth hacking, increasing revenue and acquiring new customers.

Growth hacking can be useful not only in restaurants but also in the business world. Let’s take another example. When you shop online and choose express delivery during payment, there will be free 3-4 day delivery, and next-day delivery if you pay, and you choose free. A few hours later, you receive an email telling you that "we have upgraded your order to next-day delivery for free." (Didi does the same thing. When I call Kuaidi, it automatically upgrades me to a private car. This is also a kind of growth hacking.)

When we go shopping next time, we will naturally think of the pleasant experience we had last time and make another purchase.

When you see companies growing quickly, there’s a good chance they’re gaining market share through growth hacking techniques. These approaches can be complex or surprisingly simple, online or offline, but what they all have in common is a focus on growth and the goal of engaging audiences in innovative ways.

Here are 50 growth hacking cases, divided into several articles, to show you those good ideas.

1) Shazam’s Growth Hacking Strategy: Offline Communication

Shazam is a music recognition company that has adopted a simple and direct marketing strategy to increase the popularity of their app.

Shazam can identify music and tell you information about the song, but in noisy places, the software may have difficulty accurately identifying it, so Shazam encourages users to hold their phones in front of a speaker to identify it.

It’s a neat trick. If you see someone holding their phone to a speaker at a gathering, club or party, you must ask, "Mani?" Word of mouth marketing brought good results – 500 million downloads.

2) Uber’s Growth Hacking Strategy: Customer Love

Uber, now operating in 35 countries and valued at over $30 billion, is a poster child for rapid scaling. But in 2009, it was just a small car rental company.

Uber knew it had captured a real demand, and the next step was explosive growth.

Its base in San Francisco is where it got its start. Uber initially focused on the technology community and organized events. More importantly, Uber provided free venues and transportation for various events. People who have used their products and participated in their activities will tell others about their experience. This helped Uber to rapidly grow its reputation and market share in its early days.

3) Netflix’s Growth Hacking Strategy: Communicate Directly with Users

Like Uber, Netflix initially drove early growth through a community of interest. Netflix started out as a DVD rental company. In order to promote themselves, they popped into the Reddit DVD section, and then Netflix communicated with seed users and invited them to participate in their new business, and thus slowly began to expand. We might have expected this number to be modest, but in reality, Netflix found itself processing 1,000 orders a day for a month without spending any marketing dollars.

Finding an audience through sites like Reddit still works today.

4) Buffer ’s Growth Hacking Strategy: The Power of Guest Blogging

Company blogs are an important source of traffic , but if you put the blog on your own site, it may not be effective.

Buffer App is an app that solves this problem. It is a management software that can manage your articles on third-party blogs. They started by writing popular articles on social media , such as "Ten Ways to Drive Traffic to Twitter" and similar articles. The company grew rapidly and now has 4 million users.

5) Hubspot’s Growth Hacking Strategy: Free and Useful Tools

Hubspot, an American company, provides marketers with a set of marketing management tools and is a benchmark company in the field of automated marketing.

He initially published blog articles regularly like other companies, and provided value-added content in the form of e-books. However, what made Hubspot grow rapidly was that they provided a free website rating tool called "Website Grader". Simply put, the tool allows users to see which parts of their website are performing well and which are performing poorly.

It’s a great freebie, but it’s also a great way to drive traffic to Hunspot’s business.

6) Groupon’s Growth Hacking Strategy: Discovering What Users Really Care About

(This article is original)

Groupon was originally a crowdfunding company that could crowdfund everything, but gradually Groupon discovered that the most popular crowdfunding activities were those for where to eat and where to go, as well as for information on cheap discounts.

Groupon finally took a gamble and decided to do group buying, and it started.

7) Paddy Power’s Growth Hacking Strategy: Spoof

Irish online betting company Paddy Power has been unusually active on social media in an effort to improve the company's image and, indirectly, boost sales.

Their strategy is to perform high-profile pranks, such as photoshopping famous football players to make them look real before the World Cup in Brazil, and photoshopping text on the Amazon rainforest. These actions by the company cannot be directly measured in terms of return on investment , but they can definitely impress other users.

8) Ice Bucket Challenge Growth Hacking Strategy: Offline Pass the Parcel

Even if you haven't participated in the Ice Bucket Challenge, you must have heard of it.

It was launched on the social network in August 2014, using a simple method to let the previous person nominate the next person, donate money or pour ice water on them. In this way, $100 million in donations were raised for the ALS Foundation.

This is a true viral marketing event, where the detonating point is not just the gimmick of the video, but more importantly the sense of participation and challenge. As such it attracts the attention of those battling the disease and once nominated, it is almost inevitable.

We need to pay attention to the coordination between social media and offline.

9) Body Coach’s Growth Hacking Strategy: Ubiquitous Media and Boosting Sales

Joe Wicks, also known as the Body Coach, has built his business through various media.

It started on Instagram, where he posted recipes and before-and-after pictures of himself working out. Then use Snapchat to update various statuses. Social media fame has earned him advertising deals, a book and a TV appearance. He now earns £1 million a month.

10) Gmail’s Growth Hacking Strategy: Hunger Marketing

On March 31, 2004, the day before Google was to launch the Gmail service, relevant information was leaked. Even though Google is a search service that everyone uses, no one believed that it would get into email. At the time, Google said it would provide each user with 1GB of email storage space, which was 500 times the storage space of Microsoft Hotmail at the time. The next day was April Fool's Day . Some people expressed their incomprehension: "Is this possible? 1G ? You've never seen it before!" More people didn't believe it at all. Maybe they thought it was just an April Fool's joke.

Moreover, Gmail was initially an invitation-only system with high entry barriers and high standards, which created a spreading effect.

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The author of this article @极小光 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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