A large number of information flow delivery optimization tips and tools are coming!

Launching is a big project! Are you always overwhelmed by various advertising problems but don’t know where to start? The CTR is good, but the conversion rate is so weak... The price has been raised, but the display is still so poor...

A complete Baidu information flow delivery process covers the following five steps: account establishment - creative production - landing page production - data analysis - delivery optimization .

Now, let’s compare them one by one, use some clever tricks, and eliminate them one by one.

1. Clear and reasonable account structure

A clear and reasonable account structure is the basis for good placement and optimization. Account building mainly covers "plan building" and "unit building" . It is recommended to set it up according to the following classification method:

Looks a bit complicated? Is it too inefficient to build an account structure step by step according to the process? Come, let me teach you 2 little tricks!

1. [Industry template import] Leverage the power of others to save effort. Use the issued industry accounts to build templates, fine-tune them offline according to customer needs, and then upload them with one click. A basic account building is easy.

2. [Intelligent material recommendation] Customers highly recognize the creativity, targeting and bidding of Fengchao’s current promotion . It would be perfect if they could be applied directly! Please believe that this is not YY! Intelligent recommendation of feed materials, one-click activation, binding and association with Fengchao account, intelligent recommendation of a complete set of materials including creativity + targeting + bidding & estimation! It’s so powerful!

two. [Targeting and bidding settings] Make detailed settings for different groups of people

1. Targeted tips - Manage target groups with targeted packages

A【Targeted package recommendation (small traffic )】Got an account, but don’t know how to target the audience? So easy! Find the “Targeted Package Recommendation” in the unit settings and click on it, and it will be solved in minutes!

B【Directed Package Management】There are too many directed packages, which are disorganized, messy and chaotic. How to manage them? Use the "Targeted Package Management" tool to easily create and manage targeted packages, associate units, and modify unit targeted settings simultaneously, greatly improving operational efficiency.

2. Bidding tips - Provide system-suggested bids based on market data

[Bidding Suggestions] I feel overwhelmed every time I set a bid! If you bid too high, your sponsor will give you a cold shoulder. If you bid too low, your impressions will be low. So what is the right bid? Let’s take a look at the bidding suggestions from Baidu Brain! The suggested price is calculated based on the market data for your reference, saving you the trouble of repeated price testing.

1. Title creation

Good copywriting is more like content than advertising, and should be tailored to each individual. Writing copy one by one is too time-consuming and lacks personalization. Is there a more efficient and intelligent method?

[Search for good copywriting] Thousands of brain cells have died but you still can’t write good copywriting? Come here, all the good copywriting on the entire Internet is here to inspire your writing inspiration! It supports keyword search and industry search functions. Enter the business point and the industry it belongs to, and the system will automatically recommend a suitable copy title. You can also insert dynamic word packages to show your personality!

two. Image production

1.【霓娘装】A picture is worth a thousand words, but it takes so much time to choose pictures every time! If you are not careful, you may infringe copyright! The egg is set! Nishang has introduced about 26 million genuine pictures, quickly matching pictures in minutes, genuine picture library + intelligent recommendation + keyword search.
2. [Picture Library] contains a rich source of pictures, and can also perform picture searches. Combined with picture ratings, user disclosure, picture recommendations and other functions, it can help you find the most suitable pictures for placement.

three. Creative combination

[Batch combination creativity] How to pair so many titles and pictures to achieve the best combination effect? Generate multiple ideas by combining creative elements, and intelligently select the best ideas! Very smart! Very powerful! Is it true?

Now that we have the idea, the problem arises: we also need a high-quality landing page! The cost of building a website is too high. How can we quickly create a landing page that meets user needs? The important issue should be said three times: follow the principle of "consistency" with creativity, the principle of "consistency", the principle of "consistency"!

[Mobile Marketing Page] A landing page production tool specially customized for feeds , with various personalized templates, personalized modules, various components and materials for you to choose from! Just click, select and edit in a few seconds to instantly build a complete landing page, and you can also monitor conversion and traffic data.

In the delivery of information flow, we need to monitor and analyze data in real time and adjust the delivery plan in time to optimize the effect. Use the three-layer analysis method to find problems and optimize delivery:

There are three tips to help you easily master analysis and monitoring~

Full process tracking, monitoring and analysis

A【Basic Report】completely covers the development, point, consumption and other data of different account levels, covering 4 reports: account, plan, unit and creativity.
B【Baidu Statistics】Want to know the real-time traffic quality and visitor behavior data? For example, Baidu Statistics can help you with data details such as how many people visited today, the average visit duration, etc.

Audience monitoring and analysis

[Targeting Analysis Report] Which of these targeting settings is the most effective? The targeting analysis report helps you understand how targeting conditions affect ad display and which targeting method is more effective.

Comparative analysis of effects

[Comparative Analysis] Which setting scheme is more effective? Comparative analysis can help you more clearly understand the differences between different creative/unit/plan settings and data effects, and find the optimal solution!

Customers have reported that the delivery results are not good and I am a bit overwhelmed. How should I optimize it? Come on, a set of systematic optimization logic and methods will help you find the root cause and prescribe the right remedy!

Tips for optimizing delivery

1. [Optimization Center] A one-stop account optimization solution, including problem diagnosis, optimization suggestions, material recommendations, preferred cases, etc. You can easily solve your confusion here.
2.【Preferred Creativity】Don’t know where to start with creativity? Come here to see the excellent ideas of others in the industry, and you will definitely be enlightened!