Baidu's 5 major updates to information flow, check out the improvement effect...

Baidu's 5 major updates to information flow, check out the improvement effect...

Today, I will share with you what product function updates Baidu Information Flow has had in the past June, and what unexpected surprises these updated functions can bring to the conversion effect of our information flow ? Let's take a look at the simple introduction of the update function...

2018/6/1
oCPC API joint debugging/delivery process optimization function: 1. Reduce the API docking operation cost of advertisers; 2. Solve the problem of multiple joint debugging of the same application; 3. Solve the problem of application update requiring re-operation of conversion/new unit delivery;

4. Solve the problem that the model cannot recognize the same conversion features.

Entrance: Information flow promotion platform - promotion management - set promotion unit.

2018/6/12
The video advertisement post bar large picture video link style and large picture video download style online function: support (single selection/general delivery) post bar homepage and list page delivery.
Entrance: CPC background, promotion unit level, single selection of Tieba traffic or preferred traffic.

2018/6/21
The CPC business side discloses oCPC target conversion data function by default: 1. All oCPC target conversion data are selected by default in the custom columns of promotion units and unit reports, and disclosed in the unit list by default 2. The oCPC target conversion columns corresponding to CPC units are all displayed with "-"; it helps advertisers improve their delivery efficiency, and the default disclosure helps to improve the delivery efficiency of more advertisers . Entry: Select "APP Download" under the plan level - select the style, and add "Large Image Video Download".

2018/6/21
Access to the feed bidding advertising platform function: Access to the bidding CPM billing can meet the advertising demands of advertisers at different stages. Advertisers have the greatest control over ad exposure, helping advertisers maximize brand influence and enhance brand exposure value. Entrance: Information flow promotion platform - promotion management - set promotion unit.

2018/6/21
oCPC product function update functions: 1. JS department code process optimization, unit verification logic optimization, and default disclosure of oCPC target conversion data on the business side; 2. Shorten the time for advertisers to create new conversion tracking, increase the department code success rate, and improve the efficiency of advertisers' delivery. Entrance: Information flow promotion platform - Promotion management - Set promotion unit

Author: Baidu information flow advertising , authorized to be published by Qinggua Media .

Source: Baidu information flow advertising

<<:  How can products improve user stickiness? Here are 3 tips

>>:  Xiaohongshu blogger fan training camp: one note to increase 10,000 fans and WeChat traffic skills

Recommend

User retention: How to improve user stickiness?

Do you remember the last time you vowed to stick ...

Online education APP operation: How to motivate users to complete course learning?

In an era where mobile Internet is so popular, mo...

Is it worth investing in WeChat Moments advertising? HOW DOES IT PERFORM?

Why use WeChat advertising ? Traditional advertis...

Liu Yimiao's lecture video collection

: : : : : : : : : : : : : : :...

Daily Fresh Product Analysis Report

On July 23, 2020, MissFresh announced that it had...

Dismantling Xiaohongshu's official IDEA marketing methodology

Since Xiaohongshu announced the IDEA methodology ...

Few Tik Tok fans? A practical tutorial on how to increase followers on Douyin!

What if you want to gain 1 million followers in 7...

How to create a hit product through seed user operations?

Seed users generally have an open and adventurous...

Notice from the Ministry of Education: College entrance examination candidates are only allowed to enter the examination site if their body temperature is below 37.3℃!

The number of people who registered for the natio...

Song Hongbing Hong Academy 2021 live class video, building a new financial thinking system

Song Hongbing Hong Academy 2021 live class video,...

Four questions about online celebrities selling goods through live streaming!

Suddenly, like a spring breeze, MCN became popula...

A list of tea tasting studios in Nanjing, collect them now

Reservation arrangements for Nanjing audition clu...

A brief analysis of mobile Internet advertising fraud methods. How to prevent it?

1. Causes of Cheating Here I would like to first ...

Human weaknesses = marketing hot spots! 3500 words to expose human nature and teach you how to cover the sky with one hand

As the saying goes, man proposes, God disposes, b...

Taobao promotion: Taobao mobile search traffic rules

How is Taobao Mobile search traffic distributed? ...