Analysis of 5 aspects: pain points and opportunities in mutual finance operations

There don't seem to be many articles on Internet finance (hereinafter referred to as Internet finance) operations , and most of them are described from the general perspective of Internet operations . As a senior practitioner in Internet finance operations, I want to share my views so that more people can understand Internet finance operations, which will in turn inspire their respective operating concepts.

Here is the outline of this article:

The main text will be presented in the form of PPT + key content description.

1. What is mutual financial operation?

Before understanding what Internet finance operations are, you must first have some understanding of operations. In addition to referring to mainstream definitions, you also need to sort out the concepts of operations based on your past personal experience. I personally believe that operations are "a general term for ways to make a certain business model effective."

To narrow down from the "large scope" of operations to the "small scope" of Internet finance operations, it is necessary to grasp the characteristics of Internet finance users and define them, so that Internet finance operations can be accurate and effective. Based on this, my personal definition is "a general term for ways to concentrate resources on eliminating the characteristics of Internet finance users and making the business model effective based on operations."

2. Current status of mutual finance operations

From the analysis of conventional operating methods and the main operating methods of various industries, it is not difficult to find that different industries have different emphases in the selection of methods. The reason is that the corresponding operating method selected is the most effective in this industry. Taking WeChat and Taobao as examples, for users, one has an easy-to-use product, while the other is often stimulated to buy. It is not difficult to see the difference in operating methods between the two categories.

Since its development in 2007, the Internet finance industry has experienced continuously verified operating methods and has formed a relatively fixed operating form based on activity operation and user operation .

3. Which methods are most suitable for mutual financial operations?

When I wrote this article, the industry had not yet encountered the turbulent period in July. The above content only applies to the situation during the turbulent period. When we discuss which means are effective in a changing environment, we must not deviate from the current development status of the industry. It also has important guiding significance for us to adjust our operating methods. The current situation of the industry has roughly entered a mature stage of development and is constantly influenced by both regulation and the market.

Based on the above facts, it is actually very easy for us to pick out the most effective and most effective "tools" from various " tools ", and the only operational method that can meet both requirements at the same time is event operation.

4. Prospects and opportunities for mutual financial operations

Predict possible future regulatory and market changes, and thus predict the future development trends of the Internet finance industry, that is, the possible future market share and corresponding opportunities of each platform, so as to take advantage of the trend. As an Internet finance operator, recognizing the influencing factors and keeping abreast of the changing trends are important invisible conditions for an invincible operation.

After establishing a conceptual understanding of the invisible conditions, we can then analyze specific operational measures and concentrate resources on where they can produce the most results - event operations and user experience .

5. What kind of talents are needed for mutual financial operations?

Regarding the skills that operations talents need to possess, many people have actually talked about the conceptual content. When it comes to specific actions, it is reflected in the mastery of the above-mentioned operations methods. These operations methods are supported by a relatively similar concept. When a person is a relatively high-level operations talent, he or she can master and be proficient in one item and copy the core points to other items. It should be noted that this kind of operations capability is not reflected in the "ability to do" of execution, but in the operations results.

Finally, in the current market environment, if you want to be a good operator of Internet finance activities, you need to have both hard knowledge and soft cognition, and in terms of importance, the above items are evenly matched and no one can be weak. If we want to explain in detail, each of the above modules can be split into a large volume of content, so we will not go into details here, and will explain in detail later when there is a new article.

postscript

Although today's article is called "The Pain Points and Opportunities of Internet Finance Operations" and is narrated from a relatively broad perspective and cannot guide operational behavior in a practical and effective way, the content of the concept direction has always been the so-called "macro-cognition". Only after operators have established "macro-cognition" can they further promote "micro-actions."

above.