What are the advantages for enterprises to carry out SEM marketing?

If companies want to get more and more accurate customers, the price keyword selection, page settings, URL correct guidelines, etc. of search engine promotion marketing have become the key to SEM work. It uses people's reliance on and usage habits of search engines to deliver information to target users when users search for information. The basic concept of search engine marketing is to let users find information, and further understand the required information by clicking on and viewing web pages. The company’s paid search engine promotion allows clients to immediately make sales with businesses.

Compared with display ads such as information flow or DSP, this type of advertising has a very low number of clicks, and the real-time conversion effect is relatively poor. SEM marketing ads are based on keyword positioning and rich advertising presentation styles, which greatly attract users to click and promote conversions. Therefore, the SEM volume is accurate enough to achieve real-time conversion. Observing the correspondence between keywords, creatives and key business processes is mainly for search engine marketing optimization, such as Baidu bidding promotion is a typical promotion optimization.

According to SEM, we continue to mine keywords, write creative advertisements, adjust bids, etc. to improve the visitor conversion rate of the website. In addition, search engine marketing includes website conversion rate improvement, such as adding a form on the website, adding a customer service under each product, etc., all belong to search engine marketing improvement. And in the work of Internet promotion, common methods include bidding promotion, search engine advertising, etc. Generally speaking, it is to cooperate with search engines to achieve profits.