A must-read for information flow advertising! 50 platform data & mobile terminal device rankings!

What changes have been made in the data compiled by Qingguajun in this platform data?

This issue of the traffic list adds a new mobile terminal device index to provide a reference for more accurate targeting of information flow ads ~

A must- read for information flow advertising !

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

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Judging from the monthly active data of the overall list, social apps, browsers , video apps, short video apps , and live streaming apps have increased significantly; information apps, tools apps, and audio apps are generally on a downward trend; therefore, overall, the App platform has seen more increases than decreases, and the overall traffic trend is good. Next, let’s take a look at the data performance in other dimensions of each major platform.

▼ Monthly Activity Top Ranking

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▼ Top three monthly active users

Ranking app growth monthly active users (10,000 units) 45 ZAKER News 25.30% 110642 DoCar 23.20% 195733 Qutoutiao 17.10% 4748

▼ Top three monthly active users with the largest decline

Judging from the increase and decrease of monthly active users in July, ZAKER News and Qutoutiao are undoubtedly two dark horses in the information category. Qutoutiao has been growing for several consecutive months, and its monthly active users have accumulated to more than 47 million. Those who have multi- channel delivery needs can consider trying these two channels; in the decline list, with the end of the World Cup , Sina Sports and Dongqiudi have declined significantly, but for businesses/products targeting male groups, these two platforms can still be considered for expansion.

▼ Top Male Users

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▼Top list of female users

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▼ Top list under 24 years old

▼ 25-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

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The following is the mobile terminal device index. Aidou who has device-specific setting needs can refer to it.

▼ Top mobile phone manufacturers

▼ IOS model TOP list

▼ Top Android Models