Is it difficult to convert users into promotion? Catering to the fun point is the key

With the development of information flow advertising , in addition to creating good content, information flow advertising has gradually taken a visual route. Appropriately introducing comfortable visual presentation images in advertisements can increase the user's page dwelling time to a certain extent, cater to the current users' preferred form and guide them to click and watch.

But what kind of landing page image has the best visual effect in the user's eyes? Is it enough to just use a comfortable visual presentation method? This article starts with WeChat Moments advertising and takes the design of WeChat Moments advertising content page as an example to analyze its promotion routines.

There are many people around me who believe that as long as the content of the advertising landing page is good, it will naturally trigger users' voluntary clicks and increase exposure . This statement is correct. Good content can indeed bring a lot of exposure and clicks , but how to ensure that the disseminated content can bring back continuous traffic to the product and turn it into actual user conversions is another issue to consider.

This article will share insights on how to increase user clicks and conversions from the following three aspects.

1. Attractive pictures and fast delivery

2. Simplify the operation and guide directly

3. Keep up with the trends and keep users

The picture below is an advertisement page shared by Migu Video on WeChat Moments. It uses vibrant images and text to directly express the message that the product wants to convey. The Migu Video brand is exposed in the upper left corner, which is simple and direct. Use the issues that current users are most concerned about as the entry point and promote in combination with product features. To a certain extent, it will attract users' attention and lead to clicks. The copy only has three lines, but it has already reflected the user's pain points and the product's functions.

Users can be attracted by interesting content and pictures at the first moment, and product information can be quickly conveyed to the audience with simple and clear descriptions. Users are attracted to click and then jump to other pages, thereby further converting users .

For users, they prefer content that is convenient and concise. Too much content description will only cause visual fatigue.

In this case, the content is combined with celebrity topics and direct interactive games are used to guide user participation, allowing users to quickly receive page information. Therefore, in addition to product activity information on this page, interactive games are used to promote the generation of UGC , allowing users to interact deeply with the content page. We can see that the page has buttons with different contents, which can further attract users to click, thereby guiding users to accept product promotion.

In 2017, the hottest thing is The Rap of China. For a period of time, quite a lot of user groups joined the camp of cheering for hip-hop.

Therefore, for brand promotion , seizing current hot topics and combining them with product promotion is the best choice. Like GSHOCK, combining the audience's favorite hip-hop singers for brand promotion can, to a certain extent, increase the brand's familiarity and favorability among the audience, thus laying a good foundation for subsequent product exposure.

Therefore, in situations like the one shown above, any brand or product can use this method for hot marketing promotion, which can not only expand the voice of its own brand, but also obtain converted users from the huge user traffic. At the same time, it can also increase brand awareness and exposure, so why not do it?

No matter which method is used, as long as it can capture the user's interest and allow the user to quickly split into a wide conversion group, it will be a very successful promotion.

The author of this article @微斯敦 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century