20 forms of Internet advertising, 5 billing methods, and 10 ROI evaluation indicators

4. Determine the method of effect evaluation

7. Lucky draws and coupons: After the product is purchased, the interface will pop up a red envelope lucky draw, gift turntable, etc.

8. Push ads: open the App’s top status bar push, App’s in-app message module push, etc.

4. Content marketing : It runs through all marketing activities . Good graphic design, video production, and copywriting will promote exposure, clicks, dissemination, and conversion .

5. Press releases: Mainly used for brand building. Topics such as company mission, core team interviews, product strategy upgrades, and corporate honors are more suitable for dissemination through press releases to increase search engine inclusion and enhance brand and website weight.

6. New media marketing: The company's operation of official certified accounts on Weibo, WeChat , Zhihu and other platforms can serve as a good brand promotion channel

4. CPT (Cost Per Time): Suitable for displaying advertising on vertical industry platforms. Outdoor advertising such as subway advertising and elevator advertising also belongs to this type. Usually sold on a weekly or monthly basis

5. CPS (Cost Per Sale, sales commission model): more suitable for discount sites and promotional products, directly sharing the promotion platform according to sales conversion

Because the promotion effect can be measured and evaluated more accurately, CPC, CPA, and CPS methods are more advantageous to advertisers than CPM and CPT models.

4. Bounce Rate: The number of times users exit after clicking into the landing page / the total number of times users click into the landing page

5. Dwell time: the length of time the user spends on different pages after clicking in

6. Conversion Rate (CR): For example, the ratio of downloading the app, purchasing the product, and filling out the receipt form after clicking.

7. Cost indicators: CPM, CPC, CPA, unit customer acquisition cost, etc.

8. Landing Page: This is a non-quantitative indicator, but a good landing page will have a great impact on visit conversions.

9. Bounce page: This is not a quantitative indicator, but statistics on the distribution of bounces on different pages can help find out the reasons for user bounces.