Douyin operation: 5 major Douyin monetization models!

Someone once said that the formula for making money on the Internet is: traffic = money

As the name suggests, in the Internet age, if you have fans and traffic, you can make money. Any operation that cannot be monetized and lacks commercial value is a waste, and Douyin happens to be a platform with huge traffic. More and more people are following the trend and entering TikTok, but most of them are in a blind state. It seems that the whole world is doing it, and they want to do one too, but they don’t know if they can make money by doing it? Below, I have summarized several major monetization methods of Douyin for your reference:

1. Selling Accounts

Selling accounts refers to the batch production of Douyin accounts. Generally speaking, it is a team operation. A team or a company purchases mobile phone numbers in bulk, or directly registers with QQ numbers (do not do real-name authentication). One phone and one number. Before the account publishes content, it will maintain the account for about a week, and then produce content in batches. Generally, it starts to sell when the number of fans reaches about 200,000. After the sale, the phone is sold, and a new phone is bought to continue making accounts. The current market price for fans of general entertainment accounts is 1-5 cents, and the market price for fans of vertical category accounts is between 5-10 cents.

The content can be reposted, pictures and texts, or original. Most of the reposted content is popular Tik Tok videos or beauty videos, which are used to attract attention; the original content is mostly pictures and texts, and the content involves emotions, horoscopes, inspiration, games, beauty, food, pets, etc. There are also some accounts that are general entertainment.

2. Divert traffic to other platforms and make profits outside of Douyin

A hit product may be created unintentionally or business opportunities may be discovered from details. Although some Douyin accounts cannot make money on Douyin, they can make profits outside of Douyin. For example, some Douyin accounts in vertical industries direct traffic to micro-business products by embedding their own WeChat accounts in video comments, or their homepages direct fans to personal WeChat and WeChat public account platform accounts.

However, with the development of TikTok, the platform has become increasingly strict in controlling the behavior of diverting traffic to other platforms, and will take measures such as limiting the flow of traffic or even blocking accounts. I hope that my colleagues will be cautious.

3. Accept advertisements and have influencers customize content for brands

Douyin influencers take on advertisements or customize content for brands, which is also Douyin’s main way of monetization at present. One fan earns 2-6 cents, and some videos earn hundreds of thousands. Brand co- marketing is generally done through clever means such as soft advertising placement. Currently, vertical accounts are the easiest to monetize, such as beauty and review accounts. Basically, these accounts will start to generate advertising income once they have more than 100,000 fans.

However, the fans here refer to fans purely on the Douyin site, and do not include fans that come with other Toutiao products such as Toutiao accounts and Volcano Videos. The current clear pricing system is not yet mature, but the more vertical the account, the higher the value and the higher the price.

Of course, there are also many brands that simply settle in Douyin and use it as an important distribution channel. For example, Xiaomi mobile phones and Alipay, etc.

4. Do e-commerce and go directly to Taobao for one-stop shopping

After Douyin lowered the standards for opening shopping carts, shopping cart buttons now appear on multiple Douyin account pages, directly linking to Taobao. Douyin influencers can use videos to directly guide users to the Douyin showcase to purchase the same products in the video.

Generally speaking, Douyin accounts with less than 2 million fans can be used to receive brand advertising and e-commerce advertising, that is, to display other people's products. For those with more than 2 million fans, vertical categories can consider opening stores for influencers and let them sell their own products. Opening a store for experts can bring greater profits and is a sustainable development.

Although the sales of some known cases are not particularly ideal, there are also popular cases, such as the food video account Yeshi Xiaoge, which updates a video content every day to ensure the update frequency. There is an icon at the end of the video to guide the "shopping cart", through which customized beef sauce is sold, with a maximum daily turnover of more than 70,000;

Another example is the anime account: Miao Xiaotu Comics, which has 2.6 million followers in 3 months. It opened its own Taobao store to sell mobile phone cases, and also took on the production of anime peripherals and emoticon packs. The Taobao store had sales of 2.7 million in three months.

Facts have proved that for any platform, when it comes to traffic monetization, products are always the most lasting things, while advertising and selling accounts are only temporary.

“Watch and buy” has been on the lips of many video platforms for many years, but few cases have been heard of on a large scale. Now that Douyin has a relatively mature system, it is recommended that those who have good products can make attempts in many aspects.

5. Livestreaming to sell goods and fans giving gifts

Live streaming is also a simple way to monetize. Fans can get sound waves by giving gifts, and the sound waves can be directly withdrawn into RMB. Currently, the sound waves on Douyin are exchanged for 42 sound waves at 6 RMB, which means that the withdrawal ratio is 7:1. It is also very simple to withdraw cash. Just enter the "Wallet" in the "My" option to exchange it.

The total income earned by the expert is the sound wave. The higher the sound wave, the higher the popularity. For example, Gao Huohuo, who has more than 20 million fans, is also very active in shooting videos. He has released 114 works so far and received 145.48 million likes. He once received 1.33 million audio waves during a live broadcast, becoming an anchor with a weekly income of over 100,000.

In addition to fans giving Douyin coins, experts with special skills can also sell goods directly through live broadcasts or divert traffic to themselves in other ways.

For example, the handicraft expert in the picture above usually films the process of his handicrafts. During the live broadcast, many fans asked in the comment section where they could buy a wooden spoon, where they could buy the tools he used, and whether he had an online store. The young man directly recommended a customer service WeChat account during the live broadcast.

It is understood that influencers now have the authority to place an e-commerce shopping cart button on the live broadcast page, allowing them to buy while watching, in a format very similar to Taobao Live.

In addition to these five mainstream monetization methods, there are also monetization methods such as creating corporate image spokespersons, internet celebrities transforming into the film and television industry or original musicians, and Tik Tok agent operations, etc. However, since these methods are not very practical for ordinary people like us, I will not go into details here. Of course, the profit-making methods of Douyin, a huge traffic pool, are worth our careful exploration.

Source: 28Recommendations