How do you attract people to your short video startup live streaming room? How to position yourself when making short videos?

In the past, everyone has been emphasizing how to retain people in the live broadcast room, but recently someone has put forward a statement that retaining people in the live broadcast room is actually a false proposition. Why do you say that? Because it is more important to attract people to the live broadcast room than to keep them, so how can short video startups attract people to the live broadcast room? How should we position ourselves when making short videos? Let’s follow Jimifeng editor Feng Chao to find out more!

We will find that the live broadcast rooms with more people are becoming more and more popular, while those anchors who are just starting out, no matter how capable and friendly they are, still cannot retain people in their live broadcast rooms.

Because this is the herd effect, it is more important to attract people to the live broadcast room than to keep them. So how can we attract people to the live broadcast room? We must start from our works themselves, shoot more high-quality original works, attract accurate fans through the works, and then the works will naturally become popular.

If you are a newcomer to the short video platform, don’t create a plot account, because 90% of the losses on this platform come from plot accounts. The investment in shooting plot segments is very high, which requires equipment, funds, lighting, photography, screenwriters, etc.

Have you ever seen any company that outputs knowledge, produces emotions, or does oral broadcasting suffer losses? No!

So, if you start making short videos, you must choose a positioning that is within your capabilities, so that you can get started better!

So how do we do positioning? We want to make a difference! Fans will remember it only if it is different. The more difficult part of making short videos is not the shooting, editing, copywriting, etc. These are all technical jobs. It is not difficult if you master the skills. What is more important is actually positioning. You all understand the principle, but you must not really understand it. What we need to do is differentiated positioning!

If you see the same type of characters and content every day, there will be no attraction. Only the abnormality is attractive. For example, if you are making cute pets, others shoot the pets from the owner's perspective. If you want to become famous quickly, then you can look at the owner from the animal's perspective.

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