How does the financial industry play with information flow? Information flow advertising on a P2P platform

As an innovative financial organization model, P2P has developed rapidly around the world since it appeared in the UK in 2005. my country's first P2P online lending platform appeared in 2007. After nearly 10 years of development and accumulation, my country's P2P online lending platform has flourished, showing a flourishing attitude, and has quickly formed a certain scale.

How can one stand out from thousands of P2P platforms , find the target TA in the vast sea of ​​people on the Internet , and win his/her favor? This article takes Baidu Information Flow as an example to present in detail the information flow advertising and optimization process of a P2P platform in Shanghai. Let’s take a look together…