The latest ranking of 56 information flow advertising media platforms

The following is the latest traffic rankings of 56 popular information flow platforms in October. This issue's ranking is divided into two parts: monthly active and crowd portrait data of each information flow platform, and mobile terminal data ranking. The overall data can be used to infer the traffic trends in November and December. Provide a reference for more accurate targeting of information flow ads ~

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

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Judging from the latest monthly active data of the overall list, among the 56 traffic platforms, the traffic fluctuations of most platforms are small, and the increase and decrease are relatively balanced. Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

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▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

According to the data, the increase was led by Qutoutiao, followed by Sina Sports and Himalaya, which performed well, followed by Douyin, Sohu News and Zhihu, which also increased to varying degrees; while UC Toutiao, Youbaobao and Dochedi declined significantly.

▼ Top Male Users

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▼Top list of female users

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The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in automobile and sports-related products is prominent, and the proportion of women in maternal and child care-related products is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top list under 24 years old

▼ 25-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

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The following is the mobile terminal device index. Those who have device-specific setting needs can refer to it~ (data time dimension November 5th - November 11th)

▼ Top mobile phone manufacturers

▼ IOS model TOP list

▼ Top Android Models

The above is the information flow platform data and rankings for October compiled and presented by the editor. I hope it can help Adou to make references for channel selection and delivery optimization. If you need additional comments or other suggestions, please leave a message.

Source: Aichi SEM