Many people must know about selling products on Zhihu and Douyin , but did you know that Baidu’s Baijiahao can also sell products, and the profits are not low, and it is even easier than Zhihu. Selling goods through pictures and texts is a very important monetization channel for Baijiahao. The high commissions for goods have attracted many creators to flock in, but only a few can actually earn any profit from selling goods. Use Baijiahao's simple graphic content to make JD.com alliance and earn 300+ a day Many people don’t know how to put alliance links on Baijiahao. I will teach you below. 1. Log in to the Baijiahao APP account on your mobile phone, click on post updates, enter the update editing page, and after activating the dynamic product/column function, you can add and manage products/columns. Use Baijiahao's simple graphic content to make JD.com alliance and earn 300+ a day Use Baijiahao's simple graphic content to make JD.com alliance and earn 300+ a day 2. To add products, you can choose products from my store, Taobao, JD.com and Duhaohuo. The prerequisite is that the Baijiahao account needs to be bound to the corresponding platform account. We directly add the JD Alliance account; Use Baijiahao's simple graphic content to make JD.com alliance and earn 300+ a day Use Baijiahao's simple graphic content to make JD.com alliance and earn 300+ a day 3. When adding columns, you can select columns from My Columns and Column Distribution. Use Baijiahao's simple graphic content to make JD.com alliance and earn 300+ a day 4. Product/Column Changes. After deleting the attached products/columns, you can reselect the products/columns you want to attach. 5. To check the revenue, you can check the revenue of the linked products in (Yesterday's Revenue - Additional Revenue - Channel - Content E-commerce). Use Baijiahao's simple graphic content to make JD.com alliance and earn 300+ a day Use Baijiahao's simple graphic content to make JD.com alliance and earn 300+ a day 1. The title is crucial In a self-media article, the importance of the title is self-evident. Compared with general pictures and texts, the titles of pictures and texts that promote products require more careful polishing by Baijiahao creators. In order to get more recommendations from the platform and improve the conversion rate of articles, it is necessary to control the insertion of keywords when providing pictures and texts with products, and use system algorithms to accurately recommend pictures and texts with products to users in need. Generally speaking, there are two main types of titles for product images and texts: 1) Keywords + celebrity endorsement + user experience In order to achieve accurate recommendation effects, keywords are needed in the title to meet the requirements of the recommendation mechanism. For example, if you are writing an article about promoting “makeup remover”, the keyword “makeup remover” must appear in the title. With keywords, the recommendation mechanism will have accurate recommendation objects. At the same time, in order to enhance the readers' reading experience, it is best to list a few long-tail words such as celebrity endorsements or user experience in the title. 2) Suspense question sentence Compared to the above titles that directly reflect the characteristics of the product, suspenseful and questioning titles make readers curious about the content of the article, and then they click to read and ultimately achieve conversion to the product-carrying pictures and texts. 2. The content should be connected smoothly The connection between the text and picture content of a high-quality product promotion article must be very smooth, and it is best not to insert the product card directly in a blunt manner. When Baijiahao creators write an article with pictures and texts to promote products, do not insert the product card at the beginning. Instead, you should provide some background for the product, such as telling a small case or a short story. When the background of the story is completed, the next step is to grasp the reader's needs and pain points, tell the reader the problems they may have, achieve the purpose of putting the reader into the situation and make the reader feel anxious about the need to solve the problem. After finding the reader's pain points, don't rush to insert the product card. Instead, you should further propose corresponding solutions to the readers' current problems, and then insert the product card, focusing on one or two selling points of the product. Smooth content connection can effectively reduce readers' resistance to products and increase the purchase rate. The relevance of product content must be strong, and it can’t be something else. When an article talks about women's matching skills, it is reasonable to insert women's skirts and pants, but it is unreasonable to insert non-female clothing such as car maintenance tools. The pictures and texts used to promote products should also be in line with the account's field positioning. For example, Baijiahao creators in the food field can make snacks, baking machines, etc., and in the automotive field can make car maintenance equipment and tools, etc. If you blindly post across fields, it will have a certain negative impact on the verticality of your account. 3. The combination of pictures and text is very important Real product pictures and after-use experience pictures are important tools to improve the persuasiveness of product promotion pictures and texts. As the saying goes, seeing is believing. When the real pictures are placed in front of readers, I believe they will have great appeal to them. If an article about a product is all about talking about the advantages of the product without a real and objective picture, readers will have a strong resistance to the product and will not buy it at all. Therefore, real and objective product pictures are the basis of a successful product promotion article. I hope this helps everyone. |
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