Which industries are suitable for bidding for OCPC? Urgent, waiting online!

We all know that Baidu recently updated its backend, circumvented many old functions, added many new functions, and launched OCPC by imitating information flow.

OCPC can be said to have solved a major pain point for all bidders – conversion !

Why do you say that?

Let’s first look at the principle of OCPC.

The meaning of OCPC: By monitoring conversion words and increasing the display and clicks of conversion words through premium, the effect of increasing conversion volume can be achieved.

That means everything will tend to be automated! All we need to do is control the bid.

Therefore, what will test bidders in the future will no longer be bidding methods or techniques, but the thinking of controlling traffic!

As of now, Baidu has grasped the pain points of all bidders. The highlight of OCPC will indeed help us improve conversions, but because the technology is not very perfect and cannot calculate conversion behavior very well, while it helps us accumulate data, it will definitely increase our average price, causing the plan to be offline ahead of schedule!

In this regard, the editor summarizes the changes brought to us by OCPC into the following three aspects:

Some people may ask, " Since OCPC is not yet technically perfect, should we open it now? "

In fact, this question is very simple. Whether to activate it depends on how much money you are willing to spend to buy this traffic!

We have always emphasized that " bidding is a game of spending money to buy traffic ", and OCPC is nothing more than " making you spend more money to attract high-quality traffic, it's a question of whether you buy it or not"!

So, my dear reader, will you buy it or not?

Of course, in response to this question: " Which industries is OCPC suitable for? " We have summarized some of our own opinions for your reference.

1. Accounts that cannot be fully spent within the daily budget

If you have sufficient account budget and cannot spend it all using the current delivery method, you can try it.

2. Industries that are easy to count conversions, such as finance, games, and apps

The biggest bug of OCPC is that its conversion statistics are not accurate enough.

For example, in phone statistics, users will be counted as long as they make calls, but we have no way of knowing the user’s level of intention.

But it’s different for games and apps, their conversion standard is downloading, which makes it easier to count the conversion data!

3. Want to expand sales in large quantities during the peak season

During peak season, we often need a lot of traffic.

For example, in the education industry, I need a lot of leads during the winter and summer vacations, but not at other times.

In this case, OCPC can help you get better quality traffic!

If you meet the above three conditions, you can open OCPC and give it a try!

The above is my simple opinion on OCPC!

Source: Houchang College